Relational, Networked and Collaborative Approaches to Public Diplomacy
Relational, Networked and Collaborative Approaches to Public Diplomacy

Author: R.S. Zaharna

Publisher: Routledge

Published: 2014-02-05

Total Pages: 255

ISBN-13: 1136179216

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Over the past decade, scholars, practitioners, and leading diplomats have forcefully argued for the need to move beyond one-way, mass-media-driven campaigns and develop more relational strategies. In the coming years, as the range of public diplomacy actors grows, the issues become more complexly intertwined, and the use of social media proliferates, the focus on relations will intensify along with the demands for more sophisticated strategies. These changes in the international arena call for a connective mindshift: a shift from information control and dominance to skilled relationship management. Leading international scholars and practitioners embark on a forward-looking exploration of creative conceptual frameworks, training methods, and case studies that advance relational, networking, and collaborative strategies in public diplomacy. Light on academic jargon and rich in analysis, this volume argues that while relationships have always been pivotal to the practice of public diplomacy, the relational dynamics are changing. Rather than focus on specific definitions, the contributors focus on the dynamic interplay of influence in the public diplomacy environment. That environment includes state and non-state actors, public and private partners, competitors and collaborators, new and old media, and is conditioned by power, ethics, and cultures. This book is an essential resource to students and practitioners interested on how to build relationships and transform them into more elaborate network structures through public communication. It will challenge you to push the boundaries of what you think are the mechanisms, benefits, and potential issues raised by a relational approach to public diplomacy

Are We There Yet: Have MFAs Realized the Potential of Digital Diplomacy?
Are We There Yet: Have MFAs Realized the Potential of Digital Diplomacy?

Author: Ilan Manor

Publisher: BRILL

Published: 2016-05-02

Total Pages: 116

ISBN-13: 9004319794

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Despite growing interest in digital diplomacy, few studies to date have evaluated the extent to which foreign ministries have been able to realize its potential. Studies have also neglected to understand the manner in which diplomats define digital diplomacy and envision its practice. This article explores the digital diplomacy model employed by four foreign ministries through interviews and questionnaires with practitioners.

The New Public Diplomacy
The New Public Diplomacy

Author: J. Melissen

Publisher: Springer

Published: 2005-11-22

Total Pages: 242

ISBN-13: 0230554938

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After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

The Digitalization of Public Diplomacy
The Digitalization of Public Diplomacy

Author: Ilan Manor

Publisher: Springer

Published: 2019-01-14

Total Pages: 364

ISBN-13: 303004405X

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This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as ‘digitalized public diplomacy’ or ‘digital public diplomacy’ are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as a long-term process in which the values, norms, working procedures and goals of public diplomacy are challenged and re-defined. Subsequently, through case study examination, this book also argues that different MFAs are at different stages of the digitalization process. By adopting the term ‘the digitalization of public diplomacy’, this book will offer a new conceptual framework for investigating the impact of digitalization on the practice of public diplomacy.

Collaborative Public Diplomacy
Collaborative Public Diplomacy

Author: A. Fisher

Publisher: Springer

Published: 2013-01-07

Total Pages: 466

ISBN-13: 1137042478

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Using archival research and recorded interviews, this book charts the development of American Studies in Europe during the early Cold War. It demonstrates how negotiations took place through a network of relationships and draws lessons for public diplomacy in an age when communities are connected through multi-hub, multi-directional networks.

Public Diplomacy in Vietnam
Public Diplomacy in Vietnam

Author: Vu Lam

Publisher: Taylor & Francis

Published: 2022-08-12

Total Pages: 171

ISBN-13: 1000631605

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This book explores how Vietnam's leadership conceptualises and conducts public diplomacy (PD) and offers a comparative analysis with regional powers. Drawing on social constructivism as its theoretical framework it investigates the rationale behind an authoritarian regime's implementation of public diplomacy to contribute to a better understanding of the broader framework of foreign-domestic policy. This theoretical and practical exploration of Vietnam's PD in cases of cultural diplomacy, South China Sea diplomacy and online activism situates it in the general academic and theoretical discussion on soft power. Key variables to the conceptualisation and conduct of Vietnam's PD, namely national interest, national identity and changing information technologies, especially the Internet and social media, are also thoroughly investigated. With crosscutting themes ranging from politics and international relations to communication studies, it will appeal to students and scholars of identity politics, populism and nationalism.

Routledge Handbook of Public Diplomacy
Routledge Handbook of Public Diplomacy

Author: Nancy Snow

Publisher: Routledge

Published: 2020-01-20

Total Pages: 559

ISBN-13: 042987894X

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The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy. Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.

The JET Program and the US–Japan Relationship
The JET Program and the US–Japan Relationship

Author: Emily T. Metzgar

Publisher: Lexington Books

Published: 2017-07-14

Total Pages: 211

ISBN-13: 1498526047

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Since 1987, the Japan Exchange and Teaching (JET) Program has recruited thousands of young college graduates from more than sixty countries, including the United States, to work in Japan for up to five years. Now, thirty years after the program’s founding, there are more than 60,000 JET Program alumni worldwide, more than half of them hailing from the United States. The JET Program and the US–Japan Relationship: Goodwill Goldmine argues that JET functions as much more than an opportunity for young people to spend a year or more teaching in Japanese schools or working in municipal offices across the Japanese archipelago. This study examines the JET program as a form of public diplomacy and soft power. Through original survey data and extensive interviews with alumni, the author provides a quantitative analysis of the program’s effects and argues that it has been highly useful in shaping interactions between Japan and the United States.

U.S. Public Diplomacy Towards China
U.S. Public Diplomacy Towards China

Author: Di Wu

Publisher: Springer Nature

Published: 2022-06-29

Total Pages: 224

ISBN-13: 303095644X

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This book aims to understand public diplomacy by examining its practice. In particular, it focuses on the implementation of educational and exchange programs by the US Departments of State and Defense toward China. Implementation is the focal point of this study and is utilized both as a practical process and a methodology. It refers to the process of translating a public diplomacy policy goal—the specific order given to a governmental institution in order to achieve a general foreign policy objective—into public diplomacy practices and impact. In addition, it refers to a research method that centers implementation and accepts the prerequisite of discretion from studies of policy implementation. This book maps out where and by whom implementation discretion is exercised in public diplomacy. It argues that public diplomacy is in the eye of the beholder, and that its meanings can vary significantly according to different actors.