Business
Business

Author: Ricky W. Griffin

Publisher: Pearson Educación

Published: 2004

Total Pages: 722

ISBN-13: 9789702605973

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For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e

Introducción a la sociolingüística hispánica
Introducción a la sociolingüística hispánica

Author: Manuel Diaz-Campos

Publisher: John Wiley & Sons

Published: 2013-12-02

Total Pages: 294

ISBN-13: 1118587839

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Introducción a la Sociolingüística Hispánica es un libro de texto imprescindible para los estudiantes de pregrado que cursan sociolingüística hispánica. Cada capítulo está redactado en un lenguaje sencillo y accesible. Sobre la base de un enfoque pedagógico, cada capítulo incluye una introducción, una lista de los temas a ser discutidos, el desarrollo de tales temas, un resumen, una lista de términos claves, un glosario de la terminología clave, una sección de ejercicios y preguntas de comprensión al final de cada sección temática de cada capítulo. Provee una introducción actualizada sobre los temas más relevantes de la versátil sociolingüística española contemporánea tales como la variación fonológica, el bilingüismo, la lengua y las leyes, las actitudes lingüísticas, entre otros Incluye una variedad de actividades para apoyar y extender el aprendizaje de los estudiantes Ofrece un enfoque pedagógico único que incluye ejercicios de análisis de datos. Estas actividades estimulan la investigación por parte de los estudiantes a través del uso de las bases de datos, la música popular y otros recursos audiovisuales El libro incluye ejemplos de las variedades de español habladas en el mundo hispanohablante con secciones especiales dedicadas a las variedades habladas en los EEUU Introducción a la Sociolingüística Hispánica is a much-needed undergraduate introduction to the study of sociolinguistics in the Spanish-speaking world. Written in accessible Spanish, each chapter includes an overview, a review of topics, a section of key terms, exercises and questions. Provides up-to-date coverage of the main topics of sociolinguistics – such as phonological variation, bilingualism, and language attitudes – in relation to the Hispanic world Incorporates a variety of activities to support and extend student’s learning Offers a unique pedagogical approach, in which data analysis exercises encourage students to conduct research by using electronic databases, popular music, and audiovisual material Features examples that apply to Spanish varieties spoken around the world, with special sections dedicated to the Spanish varieties of the US

Author:

Publisher: Editorial Ink

Published:

Total Pages: 109

ISBN-13:

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Marketing
Marketing

Author: Gary Armstrong

Publisher: Pearson Educación

Published: 2003

Total Pages: 686

ISBN-13: 9789702604006

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Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Glosario Del Banco Mundial
Glosario Del Banco Mundial

Author: World Bank

Publisher: World Bank Publications

Published: 1996

Total Pages: 468

ISBN-13:

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This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.