Media Reception Studies
Media Reception Studies

Author: Janet Staiger

Publisher: NYU Press

Published: 2005-07

Total Pages: 263

ISBN-13: 0814781349

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A broad survey on how audiences make meaning out of mass media Media Reception Studies broadly surveys the past century of scholarship on the ways in which audiences make meaning out of mass media. It synthesizes in plain language social scientific, linguistic, and cultural studies approaches to film and television as communication media. Janet Staiger traverses a broad terrain, covering the Chicago School, early psychological approaches, Soviet theory, the Frankfurt School, mass communication research and critical theory, linguistics and semiotic theory, social-psychoanalytical research, cognitive psychology, and cultural studies. She offers these theories as a set of tools for understanding the complex relationships between films and their audiences, TV shows and their viewers. She explains such questions as the behavior of fans; the implications of gender, sexuality, and race/ethnicity with regard to the media; the effect of violence, horror, and sexually explicit images on viewers; and the place of memory in spectatorship. Providing an organized and lucid introduction to a staggering amount of work, Media Reception Studies is an indispensable resource for anyone interested in understanding the effects of mass media.

Reception Study
Reception Study

Author: James L. Machor

Publisher: Psychology Press

Published: 2001

Total Pages: 424

ISBN-13: 9780415926508

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First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

Reception
Reception

Author: Ika Willis

Publisher: Routledge

Published: 2017-10-04

Total Pages: 288

ISBN-13: 1317355547

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Reception introduces students and academics alike to the study of the way in which texts are received by readers, viewers, and audiences. Organized conceptually and thematically, this book provides a much-needed overview of the field, drawing on work in literary and cultural studies as well as Classics, Biblical studies, medievalism, and the media history of the book. It provides new ways of understanding and configuring the relationships between the various terminologies and theories that comprise reception study, and suggests potential ways forward for study and research in the light of such new configurations. Written in a clear and accessible style, this is the ideal introduction to the study of reception.

Reception Studies and Audiovisual Translation
Reception Studies and Audiovisual Translation

Author: Elena Di Giovanni

Publisher: John Benjamins Publishing Company

Published: 2018-06-15

Total Pages: 367

ISBN-13: 9027263930

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The coming of age of audiovisual translation studies has brought about a much-needed surge of studies focusing on the audience, their comprehension, appreciation or rejection of what reaches them through the medium of translation. Although complex to perform, studies on the reception of translated audiovisual texts offer a uniquely thorough picture of the life and afterlife of these texts. This volume provides a detailed and comprehensive overview of reception studies related to audiovisual translation and accessibility, from a diachronic and synchronic perspective. Focusing on all audiovisual translation techniques and encompassing theoretical and methodological approaches from translation, media and film studies, it aims to become a reference for students and scholars across these fields.

Evaluation in Advertising Reception
Evaluation in Advertising Reception

Author: S. Bullo

Publisher: Springer

Published: 2015-12-04

Total Pages: 195

ISBN-13: 1137350431

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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Rhetorical Audience Studies and Reception of Rhetoric
Rhetorical Audience Studies and Reception of Rhetoric

Author: Jens E. Kjeldsen

Publisher: Palgrave Macmillan

Published: 2018-09-11

Total Pages: 339

ISBN-13: 9783319871233

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This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.

Interpreting Films
Interpreting Films

Author: Janet Staiger

Publisher: Princeton University Press

Published: 2020-07-21

Total Pages: 291

ISBN-13: 0691216061

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Employing a wide range of examples from Uncle Tom's Cabin and Birth of a Nation to Zelig and Personal Best, Janet Staiger argues that a historical examination of spectators' responses to films can make a valuable contribution to the history, criticism, and philosophy of cultural products. She maintains that as artifacts, films do not contain immanent meanings, that differences among interpretations have historical bases, and that these variations are due to social, political, and economic conditions as well as the viewers' constructed images of themselves. After proposing a theory of reception study, the author demonstrates its application mainly through analyzing the varying responses of audiences to certain films at specific moments in history. Staiger gives special attention to how questions of class, gender, sexual preference, race, and ethnicity enter into film viewers' interpretations. Her analysis reflects recent developments in post-structuralism, cognitive psychology, psychoanalysis, and cultural studies, and includes a discussion of current reader-response models in literary and film studies as well as an alternative approach for thinking about historical readers and spectators.

Mediated Communication
Mediated Communication

Author: Philip M. Napoli

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2018-09-24

Total Pages: 696

ISBN-13: 311048112X

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Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on Intellectual Foundations, Theoretical Perspectives, Methodological Approaches, Context, and Contemporary Issues, this volume is a valuable resource for media scholars and students.

Reception Theory
Reception Theory

Author: Robert C. Holub

Publisher: Routledge

Published: 2013-06-19

Total Pages: 203

ISBN-13: 1136496130

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First published in 2002. Modes and categories inherited from the past no longer seem to fit the reality experienced by a new generation. ‘New Accents’ is intended as a positive response to the initiative offered by such a situation. Each volume in the series will seek to encourage rather than resist the process of change, to stretch rather than reinforce the boundaries that currently define literature and its academic study. Reception theory is a term that is likely to sound strange to speakers of English who have not encountered it previously. In the largest sense it is a reaction to social, intellectual, and literary developments in West Germany during the late 1960s.

Baudelaire in China
Baudelaire in China

Author: Gloria Bien

Publisher: University of Delaware

Published: 2012-12-14

Total Pages: 305

ISBN-13: 1611493900

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Baudelaire's work entered China in the twentieth century amidst political and social upheavals accompanied by a "literary revolution" that called for classical models and modes of expression to be replaced by vernacular language and contemporary content. Chinese writers welcomed their meeting with the West and openly embraced Western literature as providing models in developing their "new" literature. Baudelaire's reception in China provides a representative study of this "meeting of East and west." His work, which has been declared to stand between tradition and modernity, also lies at the intersection between classical and modern literature in China. Many of the best known and most highly regarded writers in twentieth-century China were drawn to Baudelaire's work, and some addressed it directly in their own writings. Bien draws upon H.R. Jauss's theory of the shifting and expanding horizons of expectation in the reading and interpretation of a literary work, and upon James J.Y. Lin's notion of "worlds" received and created by both author and reader, to show how poetic lines, images, and ideas, as well as Chinese critics' comments, eventually weave into a rich picture of Baudelaire's reception in China.