The AI Revolution: Driving Business Innovation and Research
Author: Bahaa Awwad
Publisher: Springer Nature
Published:
Total Pages: 917
ISBN-13: 3031543793
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Sales Management for Improved Organizational Competitiveness and Performance
Author: Santos, José Duarte
Publisher: IGI Global
Published: 2022-05-27
Total Pages: 392
ISBN-13: 1668434326
DOWNLOAD EBOOKWith the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.
Handbook of Research on Digital Transformation Management and Tools
Author: Pettinger, Richard
Publisher: IGI Global
Published: 2022-06-30
Total Pages: 765
ISBN-13: 1799897656
DOWNLOAD EBOOKAdvances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.
Handbook of Research on Green, Circular, and Digital Economies as Tools for Recovery and Sustainability
Author: Ordóñez de Pablos, Patricia
Publisher: IGI Global
Published: 2022-03-11
Total Pages: 418
ISBN-13: 1799896668
DOWNLOAD EBOOKGlobal society has simultaneously faced several unprecedented health, social, and economic challenges. Countries need to recover economic growth quickly, boost productivity and job creation, invest in smart healthcare systems and services, and work toward a climate-neutral and circular economy. The Handbook of Research on Green, Circular, and Digital Economies as Tools for Recovery and Sustainability explores new and emerging frameworks, tools, and strategies to support companies and economies toward a green and digital transformation. It analyzes the role of disruptive technologies, innovative green technologies, and emerging practices all over the world. Covering topics such as corporate sustainability, digital banking, and national innovation systems, this major reference work is an essential resource for educational administration, politicians, government officials, global business leaders, managing directors, libraries, researchers, academicians, educators, and students.
Business Market Management
Author: James C. Anderson
Publisher: Prentice Hall
Published: 2009
Total Pages: 0
ISBN-13: 9780136000884
DOWNLOAD EBOOKWritten for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.
Strong Brands, Strong Relationships
Author: Susan Fournier
Publisher: Routledge
Published: 2015-06-12
Total Pages: 342
ISBN-13: 1317662342
DOWNLOAD EBOOKFrom the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people’s relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings, providing a full life-cycle perspective. While the first volume focused on positive relationship benefits, this collection explores dysfunctional dynamics, adversarial and politically-charged relationships, and those that are harmful to well-being. Evocative constructs are leveraged, including secrets, betrayals, anthropomorphism, lying, infidelity, retaliation, and bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and graduate students interested in branding dynamics, as well as managers responsible for stewarding brands.
Customer Loyalty and Brand Management
Author: María Jesús Yagüe Guillén
Publisher: MDPI
Published: 2019-09-23
Total Pages: 122
ISBN-13: 3039213350
DOWNLOAD EBOOKLoyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
Author: Joseph F. Hair, Jr.
Publisher: SAGE Publications
Published: 2016-02-29
Total Pages: 385
ISBN-13: 1483377431
DOWNLOAD EBOOKA Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. Featuring the latest research, new examples using the SmartPLS software, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Published: 2019-11-11
Total Pages: 337
ISBN-13: 3030243745
DOWNLOAD EBOOKThis book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Democracy and Trust
Author: Mark E. Warren
Publisher: Cambridge University Press
Published: 1999-10-28
Total Pages: 386
ISBN-13: 9780521646871
DOWNLOAD EBOOKExplores the implications for democracy of declining trust in government and between individuals.
