If there is a designer whose name is synonymous with industrial design it is Raymond Loewy (1893-1986). What Charles and Ray Eames are to furniture design, Raymond Loewy is to industrial design -- the modern master. Among the literally thousands of his well-known forms, shapes, and designs are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlined trains and ocean liners, the Shell and Exxon logos, and the Lucky Strike package. In Industrial Design the pioneering half-century of Loewy's career is offered in a stunning visual presentation of his most famous design achievements together with his personal account of a life in design. With mid-century modern design experiencing an incredible resurgence, this book is a key reference for that look.
From car and train design to product packaging, Raymond Loewy has left an indelible stamp on American culture. Over the 70 years of his career, Loewy, known for streamlined design, created mythical objects which came to be associated with the very Image of America itself: the Coca-Cola bottle and truck, the Greyhound bus, the package of Lucky Strike cigarettes. the Studebaker automobile, and much more. This remarkable book recounts the hidden captivating story of a key figure in the history of American design and includes period and current photos of his most notable designs.
Raymond Loewy was regarded as the father of modern industrial design. His drawings of the Coca-Cola truck, the Greyhound bus and the package of Lucky Strike cigarettes moulded our vision of 20th century America.
Among Loewy's most famous designs are streamlined trains, Lucky Strike cigarettes, the interior of Skylab, the Coke dispenser, and cars for Studebaker.
Many objects are beautiful; and many creations are functional. But only few achieve enduring status. The "Design Classics" series presents such select products that have set standards in form, function and brand communication. Each monograph is a richly illustrated essay and product portrait, from conception to production, from prototype to collectors' item.
"The twentieth century loved machines and the speed they made possible. Speeding cars, trains, and planes promised to conquer space and time; their aerodynamic styling and metal skins embodied a new and modern beauty, one that especially enchanted American designers from the late 1920s through the 1950s. Streamlining became the popular American style for all sorts of objects: from toy scooters to typewriters, from power tools to teakettles." "This book celebrates this beauty as epitomized by the work of Raymond Loewy, Kem Weber, Henry Dreyfuss, Norman Bel Geddes, as well as in works by many lesser-known industrial designers whose products are presented here for the first time. The book also demonstrates the resurgence of interest in streamlining among international vanguard designers from the 1980s to the present." "This volume is illustrated with patent drawings and period photographs showing how these dynamically styled objects were used. The one hundred eighty objects presented here, drawn from the Eric Brill Collection (recently donated to the American Friends of Canada) and supplemented by pieces from the Stewart Collection at the Montreal Museum of Fine Arts, were photographed for this book. A full bibliography, biographies of the designers, and index complete the study."--BOOK JACKET.