Gender, Race, and Class in Media provides students a comprehensive and critical introduction to media studies by encouraging them to analyze their own media experiences and interests. The book explores some of the most important forms of today’s popular culture—including the Internet, social media, television, films, music, and advertising—in three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response. Multidisciplinary issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions. Reflecting the rapid evolution of the field, the Sixth Edition includes 18 new readings that enhance the richness, sophistication, and diversity that characterizes contemporary media scholarship. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Gender, Race and Class in Media examines the mass media as economic and cultural institutions that shape our social identities. Through analyses of popular mass media entertainment genres, such as talk shows, soap operas, television sitcoms, advertising and pornography, students are invited to engage in critical mass media scholarship. A comprehensive introductory section outlines the book′s integrated approach to media studies, which incorporates three distinct but related areas of investigation: the political economy of production, textual analysis and audience response. The readings include a dozen new original essays, edited for maximum accessibility. The book provides: - A comprehensive, critical introduction to Media Studies - An analysis of race that is integrated into all chapters - Articles on Cultural Studies that are accessible to undergraduates - An extensive bibliography and section on media resources - Expanded coverage of "queer" representations in mass media - A new section on the violence debates - A new section on the Internet Together with new section introductions, these provide a comprehensive critical introduction to mass media studies.
Race/Gender/Class/Media considers diversity in the mass media in three main settings: Audiences, Content, and Production. It brings together 53 readings—most are newly commissioned for this edition—by scholars representing a variety of social science and humanities disciplines. Together, these readings provide a multifaceted and often intersectional look at how race, gender, and class relate to the creation and use of media texts as well as the media texts themselves. Designed to be flexible in the classroom, the book begins with a detailed introduction to key concepts and presents a contextualizing introduction to each of the three main sections. Each reading contains multiple It’s Your Turn activities to foster student engagement and which can serve as the basis for assignments. The book offers a list of resources—books, articles, films, and websites—that are of value to students and instructors. Several alternate Tables of Contents are provided as options for reorganizing the material and maximizing the flexibility of the readings: by site of struggle (gender, race, class), by medium (television, print, digital, etc.), and by arena (journalism, entertainment). This volume is an essential introduction to interdisciplinary studies of gender, race, and class across mass media.
"Race/Gender/Media" contains 43 readings that help readers to think critically about issues of race and gender in the media. The readings address a multitude of topics in three major sections-Production, Content, and Audience-and approach the matter of race and gender in the media from rhetorical, social scientific, and critical/cultural perspectives. The author places a strong emphasis on introducing the material in the book and orienting the reader to the content through overviews, context-specific introductions, and descriptions of each reading.
This fourth edition of Race/Gender/Class/Mediaconsiders diversity in the mass media in three main settings: Audiences, Content, and Production. It brings together 53 readings - most are newly commissioned for this edition -- by scholars representing a variety of social science and humanities disciplines. Together, these readings provide a multifaceted and often intersectional look at how race, gender, and class relate to the creation and use of media texts as well as the media texts themselves. Designed to be flexible in the classroom, the book begins with a detailed introduction to key concepts and presents a contextualizing introduction to each of the three main sections. Each reading contains multiple It's Your Turnactivities to foster student engagement and which can serve as the basis for assignments. The book offers a list of resources - books, articles, films, and web sites - that are of value to students and instructors. Several alternate Tables of Contents are provided as options for reorganizing the material and maximizing the flexibility of the readings: By site of struggle (gender, race, class), by medium (television, print, digital, etc.), and by arena (journalism, entertainment). This volume is an essential introduction to interdisciplinary studies of gender, race, and class across mass media. value to students and instructors. Several alternate Tables of Contents are provided as options for reorganizing the material and maximizing the flexibility of the readings: By site of struggle (gender, race, class), by medium (television, print, digital, etc.), and by arena (journalism, entertainment). This volume is an essential introduction to interdisciplinary studies of gender, race, and class across mass media.
This volume examines the consequences, implications, and opportunities associated with issues of diversity in the electronic media. With a focus on race and gender, the chapters represent diverse approaches, including social scientific, humanistic, critical, and rhetorical. The contributors consider race and gender issues in both historical and contemporary electronic media, and their work is presented in three sections: content, context (audiences, effects, and reception), and culture (media industries, policy, and production). In this book, the authors investigate, problematize, and theorize a variety of concerns which at their core relate to issues of difference. How do we use media to construct and understand different social groups? How do the media represent and affect our engagement with and responses to different social groups? How can we understand these processes and the environment within which they occur? Although this book focuses on the differences associated with race and gender, the questions raised by and the theoretical perspectives presented in the chapters are applicable to other forms of socially-constructed difference.
Race, Gender and Image Restoration Theory: How Digital Media Change the Landscape explores themes that are relevant to the socio-political landscape of twenty-first-century America, including race and gender representation, social media and traditional media framing, and image restoration management. This book provides a comprehensive discussion of Critical Race Theory (CRT) and Image Restoration Theory (IRT) to establish a baseline for a conversation on celebrity image restoration tactics used on social media platforms such as Twitter and Facebook as well as traditional media platforms. Case studies offer a broad overview of politics, sports and entertainment image management and restoration. Recommended for scholars interested in public relations, crisis management, Image Repair Theory (IRT), and representations of race and gender in mass media.
"This fine collection of perspectives and information will fill a major gap and help to push communication study in an urgently needed direction. Undergraduates, graduate students, and faculty alike have much to gain from this text."--John Downing, Department of Radio-Television-Film, University of Texas, Austin "This is a well-conceived and provocative collection that goes a long way toward filling a real void in available classroom textbooks. I have no doubt that it will provoke many hours of discussion and debate about the relations between contemporary media forms and the politics of identity and difference."--Larry Grossberg, Morris Davis Professor of Communication Studies, University of North Carolina, Chapel Hill "This is one of the few books that really attempts to take the topic of mass media seriously while demonstrating a range of languages and approaches that illustrate what doing cultural studies is actually about." --Henry Giroux, Waterbury Chair, The Pennsylvania State University "A terrific book--broad based in cultural and critical studies. Gender, Race, and Class in Media is an excellent text for courses in which multiple perspectives are represented." --Ellen Wartella, Dean, College of Communication, University of Texas, Austin An introductory text-reader, Gender, Race, and Class in Media critically examines the mass media as economic and cultural institutions that shape our social identities, especially in regard to gender, race, and class. Through an analysis of such popular genres as soap operas, talk shows, rap music, sitcoms, rock videos, pornography, made-for-TV movies, advertising, and romance novels, students are invited to engage in critical mass media scholarship. From a critical/cultural perspective, the comprehensive introduction delineates the major paradigms in media studies today. It outlines the text's integrated approach to media studies, which incorporates three distinct but related areas of investigation within media studies: political economy of production textual analysis audience response/resistance Chapter introductions to the selected readings, which are drawn from original essays and influential previously published articles, provide a framework for understanding and analyzing how gender, race, and class are structural and experiential categories that inform the production, construction, and consumption of media representations. Gender, Race, and Class in Media is designed as a comprehensive critical introduction to mass media, but it can also be used as a supplement to a more standard text. This text-reader is also valuable for such courses as sociology of media, media criticism, cultural studies, popular culture, journalism, visual literacy, and especially where a critical approach is used.
Now, more than 20 years since its initial release, John Fiske’s classic text Media Matters remains both timely and insightful as an empirically rich examination of how the fierce battle over cultural meaning is negotiated in American popular culture. Media Matters takes us to the heart of social inequality and the call for social justice by interrogating some of the most important issues of its time. Fiske offers a practical guide to learning how to interpret the ways that media events shape the social landscape, to contest official and taken-for-granted accounts of how events are presented/conveyed through media, and to affect social change by putting intellectual labor to public use. A new introductory essay by former Fiske student Black Hawk Hancock entitled ‘Learning How to Fiske: Theorizing Cultural Literacy, Counter-History, and the Politics of Media Events in the 21st Century’ explains the theoretical and methodological tools with which Fiske approaches cultural analysis, highlighting the lessons today’s students can continue to draw upon in order to understand society today.
