A research guide for anthropologists on the go, this book offers a comprehensive, integrated multi-method approach intended to meet the needs of social scientists dealing with complex interactions and cultural changes. The book outlines procedures one step at a time, addressing issues of field preparation, data collection, and data analysis. Handwerker teaches medical anthropology at the University of Connecticut. Annotation copyrighted by Book News, Inc., Portland, OR
Quick Ethnography (QE) is an easy-to-read guide to the rapid collection of high quality ethnographic data for use in research, policy analysis, and decision-making. It addresses the needs of social scientists grappling with complex cultural social interactions and cultural change occurring in communities around the globe by offering a comprehensive, integrated multi-method approach that will increase research productivity. Handwerker provides step-by-step procedures for producing lots of data very quickly, outlining how ethnographers must control field preparation, data collection, and methods of data analysis. The rigorous QE approach allows greater precision and subtlety of ethnographic description and explanation that is not always possible in applied contract work (known as Rapid Assessment Procedures). The author, an anthropologist who has been teaching and consulting on fieldwork methods for over 25 years, includes extensive examples of research design and management that are valuable for the novice as well as for experienced researchers in all social science disciplines. Visit the author's web site.
Please see the website of author Thurka Sangaramoorthy for extra resources and material related to this book, at thurkasangaramoorthy.com. Click on the book’s cover and be sure to check back for updated content This book provides provides a practical guide to understanding and conducting rapid ethnographic assessments (REAs) with an emphasis on their use in public health contexts. This team-based, multi-method, relatively low-cost approach results in rich understandings of social, economic, and policy factors that contribute to the root causes of an emerging situation and provides rapid, practical feedback to policy makers and programs. Using real-world examples and case studies of completed REAs, Sangaramoorthy and Kroeger provide readers with a logical, easy-to-follow introduction into key concepts, principles, and methods of REAs, including interview and observation techniques, triangulation, field notes and debriefing, theoretical saturation, and qualitative analysis. They also provide a practical guide for planning and implementing REAs and suggestions for transforming findings into written reports and actionable recommendations. Materials and detailed tools regarding the conduct of REAs are designed to help readers apply this method to their own research regardless of topic or discipline. REA is an applied approach that can facilitate collaborative work with communities and become a catalyst for action. Rapid Ethnographic Assessment will appeal to professionals and researchers interested in using REAs for research efficiency and productivity as well as action-oriented and translational research in a variety of fields and contexts.
This textbook explores practices, first-hand experiences and emerging ideas within organizational ethnography, providing a toolkit that prepares ethnographers for the uncertainties and realities of fieldworking. Students faced with the complexities of qualitative observational techniques and considerations, such as the scope of the research, the personal and professional intertwined life of the qualitative research or the decision of when to leave the field, will find the book an extremely useful, practical guide. A range of experiences from a variety of academics at different stages of their career, to highlight the differences in practices, approaches and encounters, are presented. The themes of the individual chapters cover three main areas: aspects to consider and reflect on before undertaking an ethnography, the process and experiences of conducting ethnographic work and considerations for after the fieldwork. Particular attention is given to appreciating the complexity and practicalities of ethnographic work, providing a more experience-driven text, and understanding perspectives from a range of different approaches to organizational ethnography. This book should be a recommended text for advanced undergraduate and postgraduate students studying research methods within Business and Management. It is particularly important for all students and academics undertaking qualitative research, especially ethnography.
′This is an excellent resource for those interested in studying organizations in both formal and informal contexts′ - Choice Taking readers through the practical history of ethnography from its anthropological origins through to its use in a ever-widening variety of organizational, academic and business contexts, this book covers the whole research project process, starting with research design, and dealing with such practical issues as gaining access, note-taking, project management, analysing one′s data and negotiating an exit strategy. It is highly practical and incorporates a range of case studies, illustrating organisational ethnography at work. This book is an invaluable resource for anyone wanting to plan and conduct their own ethnographic, observational or participant observational research in an organizational context, whatever their level of experience and regardless of whether they are studying a business organization or other types of organization such as schools and hospitals.
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
If you are working in a time-sensitive context, need to deliver research findings so they can be used to inform decisions, or are finding it difficult to access research funding for long-term qualitative research, this book will help you. Introducing ‘rapid qualitative research’, it demonstrates how you can conduct high quality qualitative research within time, access and resource constraints. The book uses real world examples to illustrate the benefits and challenges of using rapid qualitative research designs. Focusing on the when, why and how, it explains the difference between cutting corners and making quick, well-informed research choices that support rigorous, credible research. Key features of the book include discussion questions and exercises for you to reflect on and apply your learning, as well as two case study chapters of real-world research so you can see rapid research in action. Written by the world’s leading expert on this subject, this book contains the theoretical and practical nuts and bolts you need to reframe existing qualitative methods, speed up your research, and make tangible contributions to your field. It is the perfect companion for any researcher, final-year undergraduate or postgraduate student looking to conduct rapid, but rigorous, qualitative research.
Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.
This book covers user experience methods and tools in designing user‐friendly products and servicesby encompassing widely utilized successful methods, including elicitation, analysis and establishment of requirements, collaborative idea generation with design teams and intended users, prototype testing and evaluation of the user experience through empirical and non‐empirical means. This book • Provides methods and tools tailored for each stage of the design process. • Discusses methods for the active involvement of users in the human‐centered design process. • Equips readers with an effective toolset for use throughout the design process, ensuring that what is created aligns with user needs and desires. • Covers a wide array of research and evaluation methods employed in HCI, from the initiation of the human‐centered development cycle to its culmination. This book is a fascinating read for individuals interested in Human-Computer Interaction research and applications.
