Quantifying the User Experience
Quantifying the User Experience

Author: Jeff Sauro

Publisher: Morgan Kaufmann

Published: 2016-07-12

Total Pages: 374

ISBN-13: 0128025484

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Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. - Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices - Includes new and revised information on standardized usability questionnaires - Includes a completely new chapter introducing correlation, regression, and analysis of variance - Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data - Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English

Qualitative Data Analysis
Qualitative Data Analysis

Author: Ian Dey

Publisher: Routledge

Published: 2003-09-02

Total Pages: 309

ISBN-13: 1134931468

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Qualitative Data Analysis shows that learning how to analyse qualitative data by computer can be fun. Written in a stimulating style, with examples drawn mainly from every day life and contemporary humour, it should appeal to a wide audience.

Analyzing Qualitative Data with MAXQDA
Analyzing Qualitative Data with MAXQDA

Author: Udo Kuckartz

Publisher: Springer

Published: 2019-05-31

Total Pages: 293

ISBN-13: 3030156710

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This book presents strategies for analyzing qualitative and mixed methods data with MAXQDA software, and provides guidance on implementing a variety of research methods and approaches, e.g. grounded theory, discourse analysis and qualitative content analysis, using the software. In addition, it explains specific topics, such as transcription, building a coding frame, visualization, analysis of videos, concept maps, group comparisons and the creation of literature reviews. The book is intended for masters and PhD students as well as researchers and practitioners dealing with qualitative data in various disciplines, including the educational and social sciences, psychology, public health, business or economics.

Quantifying Approaches to Discourse for Social Scientists
Quantifying Approaches to Discourse for Social Scientists

Author: Ronny Scholz

Publisher: Springer

Published: 2018-11-27

Total Pages: 330

ISBN-13: 3319973703

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This book provides an overview of a range of quantitative methods, presenting a thorough analytical toolbox which will be of practical use to researchers across the social sciences as they face the challenges raised by new technology-driven language practices. The book is driven by a reflexive mind-set which views quantifying methods as complementary rather than in opposition to qualitative methods, and the chapters analyse a multitude of different intra- and extra-textual context levels essential for the understanding of how meaning is (re-)constructed in society. Uniting contributions from a range of national and disciplinary traditions, the chapters in this volume bring together state-of-the-art research from British, Canadian, French, German and Swiss authors representing the fields of Political Science, Sociology, Linguistics, Computer Science and Statistics. It will be of particular interest to discourse analysts, but also to other scholars working in the digital humanities and with big data of any kind.

Quantifying the Qualitative
Quantifying the Qualitative

Author: Katya Drozdova

Publisher: SAGE Publications

Published: 2015-12-30

Total Pages: 193

ISBN-13: 1483392465

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Quantifying the Qualitative by Katya Drozdova and Kurt Taylor Gaubatz presents a systematic approach to comparative case analysis based on insights from information theory. This new method, which requires minimal quantitative skills, helps students, policymakers, professionals, and scholars learn more from comparative cases. The approach avoids the limitations of traditional statistics in the small-n context and allows analysts to systematically assess and compare the impact of a set of factors on case outcomes with easy-to-use analytics. Rigorous tools reduce bias, improve the knowledge gained from case studies, and provide straightforward metrics for effectively communicating results to a range of readers and leaders.

Quantifying Theory: Pierre Bourdieu
Quantifying Theory: Pierre Bourdieu

Author: Karen Robson

Publisher: Springer Science & Business Media

Published: 2009-01-21

Total Pages: 235

ISBN-13: 1402094507

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Pierre Bourdieu’s contributions to the theory and practice of social research are far reaching. Possibly the most prominent sociologist in recent times, his work has touched on a myriad of topics and has influenced scholars in multiple disciplines. Throughout Bourdieu’s work, emphasis is placed on the linkage between the practice of social research and its relationship to social theory. This book honours Bourdieu’s commitment to the inextricable relationship between social theory and research in social science. In this volume, authors from all over the world utilize key concepts coined by Bourdieu, specifically his concept of capitals, habitus, and the field, and attempt to test them using quantitative survey data. The focus of this volume is how researchers can take key elements of Bourdieu’s work and apply them to the analysis of quantitative data on a variety of topics. Throughout the volume, issues of the possible interpretations of concepts and measurement validity are focused upon in a language that can be appreciated by new and experienced researchers alike. This volume is useful for courses where the linkage between theory and research is emphasized, at both the upper undergraduate and general postgraduate level. In addition to serving as a teaching tool, the articles within the volume will be invaluable to any scholar interested in working with Bourdieu’s concepts in quantitative research.

Customer Analytics For Dummies
Customer Analytics For Dummies

Author: Jeff Sauro

Publisher: John Wiley & Sons

Published: 2015-02-02

Total Pages: 336

ISBN-13: 1118937597

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The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.

The SAGE Handbook of Qualitative Data Analysis
The SAGE Handbook of Qualitative Data Analysis

Author: Uwe Flick

Publisher: SAGE

Published: 2013-12-18

Total Pages: 665

ISBN-13: 1446296695

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The wide range of approaches to data analysis in qualitative research can seem daunting even for experienced researchers. This handbook is the first to provide a state-of-the art overview of the whole field of QDA; from general analytic strategies used in qualitative research, to approaches specific to particular types of qualitative data, including talk, text, sounds, images and virtual data. The handbook includes chapters on traditional analytic strategies such as grounded theory, content analysis, hermeneutics, phenomenology and narrative analysis, as well as coverage of newer trends like mixed methods, reanalysis and meta-analysis. Practical aspects such as sampling, transcription, working collaboratively, writing and implementation are given close attention, as are theory and theorization, reflexivity, and ethics. Written by a team of experts in qualitative research from around the world, this handbook is an essential compendium for all qualitative researchers and students across the social sciences.

The Seductions of Quantification
The Seductions of Quantification

Author: Sally Engle Merry

Publisher: University of Chicago Press

Published: 2016-06-10

Total Pages: 260

ISBN-13: 022626131X

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We live in a world where seemingly everything can be measured. We rely on indicators to translate social phenomena into simple, quantified terms, which in turn can be used to guide individuals, organizations, and governments in establishing policy. Yet counting things requires finding a way to make them comparable. And in the process of translating the confusion of social life into neat categories, we inevitably strip it of context and meaning—and risk hiding or distorting as much as we reveal. With The Seductions of Quantification, leading legal anthropologist Sally Engle Merry investigates the techniques by which information is gathered and analyzed in the production of global indicators on human rights, gender violence, and sex trafficking. Although such numbers convey an aura of objective truth and scientific validity, Merry argues persuasively that measurement systems constitute a form of power by incorporating theories about social change in their design but rarely explicitly acknowledging them. For instance, the US State Department’s Trafficking in Persons Report, which ranks countries in terms of their compliance with antitrafficking activities, assumes that prosecuting traffickers as criminals is an effective corrective strategy—overlooking cultures where women and children are frequently sold by their own families. As Merry shows, indicators are indeed seductive in their promise of providing concrete knowledge about how the world works, but they are implemented most successfully when paired with context-rich qualitative accounts grounded in local knowledge.

Synthesizing Qualitative Research
Synthesizing Qualitative Research

Author: Karin Hannes

Publisher: John Wiley & Sons

Published: 2011-10-13

Total Pages: 144

ISBN-13: 1119959829

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A considerable number of journal publications using a range of qualitative synthesis approaches has been published. Mary Dixon-Woods and colleagues (Mary Dixon-Woods, Booth, & Sutton, 2007) identified 42 qualitative evidence synthesis papers published in health care literature between 1990 and 2004. An ongoing update by Hannes and Macaitis (2010)identified around 100 additional qualitative or mixed methods syntheses. Yet these generally lack a clear, detailed description of what was done and why (Greenhalgh et al, 2007; McInnes & Wimpenny, 2008). Choices are most commonly influenced by what others have successfully used in the past or by a particular school of thought (Atkins et al, 2008; Britten et al, 2002). This is a substantive limitation. This book brings balance to the options available to researchers, including approaches that have not had a substantial uptake among researchers. It provides arguments for when and why researchers or other parties of interest should opt for a certain approach to synthesis, which challenges they might face in adopting it and what the potential strengths and weaknesses are compared with other approaches. This book acts as a resource for readers who would otherwise have to piece together the methodology from a range of journal articles. In addition, it should stimulate further development and documentation of synthesis methodology in a field that is characterized by diversity.