Service Business Development
Author: Thomas Fischer
Publisher: Cambridge University Press
Published: 2012-05-24
Total Pages: 319
ISBN-13: 1107022452
DOWNLOAD EBOOKOver the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.