Putting Content Online
Putting Content Online

Author: Mark Jordan

Publisher: Elsevier

Published: 2006-09-30

Total Pages: 369

ISBN-13: 1780630980

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This book focuses on practical, standards-based approaches to planning, executing and managing projects in which libraries and other cultural institutions digitize material and make it available on the web (or make collections of born-digital material available). Topics include evaluating material for digitization, intellectual property issues, metadata standards, digital library content management systems, search and retrieval considerations, project management, project operations, proposal writing, and libraries' emerging role as publishers. - Highly practical. Explains complex processes, warns of potential challenges and provides advice for solving realistic problems - Comprehensive: includes coverage of the range of techniques and strategies for digitizing and organizing material that practitioners can use to plan and implement digitization projects

On the Way to the Web
On the Way to the Web

Author: Michael Banks

Publisher: Apress

Published: 2012-11-05

Total Pages: 232

ISBN-13: 1430250755

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On the Way to the Web: The Secret History of the Internet and Its Founders is an absorbing chronicle of the inventive, individualistic, and often cantankerous individuals who set the Internet free. Michael A. Banks describes how the online population created a new culture and turned a new frontier into their vision of the future. This book will introduce you to the innovators who laid the foundation for the Internet and the World Wide Web, the man who invented online chat, and the people who invented the products all of us use online every day. Learn where, when, how and why the Internet came into being, and exactly what hundreds of thousands of people were doing online before the Web. See who was behind it all, and what inspired them.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Online Personal Brand
Online Personal Brand

Author: Ryan M. Frischmann

Publisher: Ryan Frischmann

Published: 2014-07-19

Total Pages: 102

ISBN-13: 1500370983

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Online personal branding is a requirement for all professionals. The common argument of the experts is: you have a digital footprint - in social media and on the internet - so people are already making impressions of you. Take control of their perceptions. More importantly, you have an opportunity to proactively project your personal brand onto networks. Two other advantages of personal branding are that it forces you to be visionary of your career goals and helps you land favorable employment. This books shares a functional angle to personal branding that is refreshingly simpler than the traditional marketing angle. The definition of an online personal brand is the combination of a skill set, an aura, and an identity, and there is discussion where the concepts overlap.

The Past and Future of America's Economy
The Past and Future of America's Economy

Author: Robert D. Atkinson

Publisher: Edward Elgar Publishing

Published: 2004-01-01

Total Pages: 374

ISBN-13: 9781781008836

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"Anyone interested in American history as well as the future contours of our economy will find Dr. Atkinson's analyses a guide to the past and a provocative challenge for the future. Economists, business leaders, scholars, and economic policymakers will find it a necessary addition to the literature on economic cycles and growth economics."--BOOK JACKET.

Seeking Success in E-Business
Seeking Success in E-Business

Author: Kim Viborg Andersen

Publisher: Springer

Published: 2013-06-29

Total Pages: 638

ISBN-13: 0387356924

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In the foreword to this volume of conference proceedings for IFIP Working Group 8.4, it is appropriate to review the wider organization to which the Working Group belongs. The International Federation of Information Processing (IFIP) is a non-governmental, non-profit umbrella organization for national societies working in the field of information processing that was established in 1960 under the auspices of UNESCO. IFIP's mission is to be the leading, truly international, apolitical organization which encourages and assists in the development, exploitation and application of Information Technology for the benefit of all people. At the heart of IFIP lie its Technical Committees that, between them, count on the active participation of some two thousand people world-wide. These Groups work in a variety of ways to share experience and to develop their specialised knowledge. Technical Committees include: TC 1. Foundations of Computer Science; TC 2: Software: Theory and Practice; TC 3: Education; TC 6: Communication Systems; TC 7: System Modelling and Optimization; TC 9: Relationship between Computers and Society; TC 11: Security and Protection in Information Processing Systems; TC 12: Artificial Intelligence and TC 13: Human-Computer Interaction. The IFIP website www.ifip.org) has further details. Technical Committee 8 (TC8) is concerned with Information Systems in organisations. Within TC8 there are different Working Groups focusing on particular aspects of Information Systems.

Spending Advertising Money in the Digital Age
Spending Advertising Money in the Digital Age

Author: Hamish Pringle

Publisher: Kogan Page Publishers

Published: 2011-12-03

Total Pages: 336

ISBN-13: 0749463082

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Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world's first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, 'F.A.I.P.A', for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of 'bought', 'owned' and 'earned' media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace.

InfoWorld
InfoWorld

Author:

Publisher:

Published: 2000-10-23

Total Pages: 104

ISBN-13:

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InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Television Production
Television Production

Author: Gerald Millerson

Publisher: Taylor & Francis

Published: 2012-08-06

Total Pages: 458

ISBN-13: 1136038892

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Television Production offers you a very practical guide to professional TV and video production techniques. Here you will find straightforward descriptions and explanations of the equipment you will use, and discover the best ways to use it. The authors also tell you how to anticipate and quickly overcome commonly-encountered problems in television production. You will explore in detail all the major features of television production, learning the secrets of top-grade camerawork, persuasive lighting techniques, effective sound treatment, as well as the subtle processes of scenic design and the art of video editing. Successful program-making is about communication and persuasion. It is not merely a matter of knowing which buttons to press, but how to influence and persuade your audience, hold their attention, develop their interest, and arouse their emotions. This book tells you how to do all this - and much more. The 15th edition has been completely revamped to include lessons on: * 3D- how to use 3D cameras, field-tested 3D workflows, and more * Shooting with DSLRs * Lighting with LEDs