Purebred Livestock Marketing

Purebred Livestock Marketing

Author: Rachel Cutrer

Publisher:

Published: 2014-03-01

Total Pages: 216

ISBN-13: 9780615976525

DOWNLOAD EBOOK

A complete guide to purebred livestock advertising, promotion and marketing.


Media Use for Marketing Purebred Cattle

Media Use for Marketing Purebred Cattle

Author: Reba Ellen Hicks

Publisher:

Published: 2014

Total Pages: 88

ISBN-13:

DOWNLOAD EBOOK

The cattle industry is a large enterprise for American agriculture. Despite the significant number of jobs and revenue the beef industry has provided on an annual basis, the beef industry has not been immune to both natural and man-made problems, such as disease, drought, food safety concerns, and increased input costs. A majority of genetics today are derived from purebred cattle. Purebred cattle producers marketing costs are much higher than commercial marketing costs. This study examined what media producers were using, as well as the effectiveness. Diffusion of Innovations (Rogers, 2003) was used as a theoretical framework. The researcher used survey methodology to conduct this study and a questionnaire was created. This survey was distributed to 189 clients of Ranch House Designs, Inc. Upon analyzing the results, it was found that producers are using basic components, web components, and photography the most. It was noted broadcast components were used the least. Basic components, web components, and photography were perceived as the most effective types of media. It was recommended by the researcher further research be conducted in this field of study. Particularly, qualitative research was suggested in order to understand why certain media are used and others are not.


Livestock Marketing

Livestock Marketing

Author: United States. Congress. Senate. Committee on Agriculture and Forestry. Subcommittee on Agricultural Production, Marketing, and Stabilization of Prices

Publisher:

Published: 1975

Total Pages: 244

ISBN-13:

DOWNLOAD EBOOK


Horses in Society

Horses in Society

Author: Margaret Elsinor Derry

Publisher: University of Toronto Press

Published: 2006-01-01

Total Pages: 321

ISBN-13: 0802091121

DOWNLOAD EBOOK

Before crude oil and the combustion engine, the industrialized world relied on a different kind of power - the power of the horse. Horses in Society is the story of horse production in the United States, Britain, and Canada at the height of the species' usefulness, the late nineteenth and early twentieth-century. Margaret E. Derry shows how horse breeding practices used during this period to heighten the value of the animals in the marketplace incorporated a intriguing cross section of influences, including Mendelism, eugenics, and Darwinism. Derry elucidates the increasingly complex horse world by looking at the international trade in army horses, the regulations put in place by different countries to enforce better horse breeding, and general aspects of the dynamics of the horse market. Because it is a story of how certain groups attempted to control the market for horses, by protecting their breeding activities or 'patenting' their work, Horses in Society provides valuable background information to the rapidly developing present-day problem of biological ownership. Derry's fascinating study is also a story of the evolution of animal medicine and humanitarian movements, and of international relations, particularly between Canada and the United States.