Researching the Public Opinion Environment
Author: Sherry Devereaux Ferguson
Publisher: SAGE
Published: 2000-05-11
Total Pages: 316
ISBN-13: 9780761915317
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The SAGE Handbook of Public Opinion Research
Author: Wolfgang Donsbach
Publisher: SAGE
Published: 2007-12-18
Total Pages: 641
ISBN-13: 1446206513
DOWNLOAD EBOOK′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Encyclopedia of Survey Research Methods
Author: Paul J. Lavrakas
Publisher: SAGE Publications
Published: 2008-09-12
Total Pages: 1073
ISBN-13: 150631788X
DOWNLOAD EBOOKTo the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Public Opinion Research Focus
Author: Rada V. Miller
Publisher: Nova Publishers
Published: 2008
Total Pages: 186
ISBN-13: 9781604560060
DOWNLOAD EBOOKPublic opinion is the aggregate of individual attitudes or beliefs held by the adult population. The principal approaches to the study of public opinion may be divided into 4 categories: a) quantitative measurement of opinion distributions b) investigation of the internal relationships among the individual opinions that make up public opinion on an issue c) description or analysis of the public role of public opinion. d) study both of the communication media that disseminate the ideas on which opinions are based and of the uses that propagandists and other manipulators make of these media. This Book presents the latest research in this perplexing field.
Public Opinion
Author: David L. Weakliem
Publisher: John Wiley & Sons
Published: 2020-06-30
Total Pages: 172
ISBN-13: 1509529497
DOWNLOAD EBOOKIs political polarization on the rise? Do various “populist” movements have anything in common? Is the opposition between left and right becoming obsolete and, if so, what might replace it? Many of the most pressing questions about contemporary politics involve public opinion. This incisive sociological introduction considers the formation of opinions as not just a matter of individual responses to external conditions, but as a social process in which people influence and are in turn influenced by others. David L. Weakliem illustrates how changes in economic and social conditions affect public opinion and how the distribution of opinions is shaped by the structure of interaction among people. He applies this approach to discuss topics such as political polarization, long-term trends in public opinion, and the prospects for democracy. Combining theory with up-to-date information on public opinion, the book will be of interest to researchers and students alike in sociology, political science, and communication studies.
American Government 3e
Author: Glen Krutz
Publisher:
Published: 2023-05-12
Total Pages: 0
ISBN-13: 9781738998470
DOWNLOAD EBOOKBlack & white print. American Government 3e aligns with the topics and objectives of many government courses. Faculty involved in the project have endeavored to make government workings, issues, debates, and impacts meaningful and memorable to students while maintaining the conceptual coverage and rigor inherent in the subject. With this objective in mind, the content of this textbook has been developed and arranged to provide a logical progression from the fundamental principles of institutional design at the founding, to avenues of political participation, to thorough coverage of the political structures that constitute American government. The book builds upon what students have already learned and emphasizes connections between topics as well as between theory and applications. The goal of each section is to enable students not just to recognize concepts, but to work with them in ways that will be useful in later courses, future careers, and as engaged citizens. In order to help students understand the ways that government, society, and individuals interconnect, the revision includes more examples and details regarding the lived experiences of diverse groups and communities within the United States. The authors and reviewers sought to strike a balance between confronting the negative and harmful elements of American government, history, and current events, while demonstrating progress in overcoming them. In doing so, the approach seeks to provide instructors with ample opportunities to open discussions, extend and update concepts, and drive deeper engagement.
The SAGE Encyclopedia of Communication Research Methods
Author: Mike Allen
Publisher: SAGE Publications
Published: 2017-04-11
Total Pages: 2013
ISBN-13: 1483381420
DOWNLOAD EBOOKCommunication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Focus Groups
Author: Richard A. Krueger
Publisher: SAGE
Published: 2000-04-26
Total Pages: 238
ISBN-13: 9780761920717
DOWNLOAD EBOOK`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Public Opinion in the Middle East
Author: Mark Tessler
Publisher: Indiana University Press
Published: 2011-06-13
Total Pages: 401
ISBN-13: 0253223156
DOWNLOAD EBOOKAcknowledgments Introduction: Public Opinion Research in the Arab and Muslim Middle East Part One Domestic Politics 1. Regime Orientation and Participant Citizenship in Developing Countries: Hypotheses and a Test with Longitudinal Data from Tunisia (1981) Mark Tessler and Patricia Freeman 2. The Origins of Popular Support for Islamist Movements: A Political Economy Analysis (1997) Mark Tessler 3. Islam and Democracy in the Middle East: The Impact of Religious Orientations on Attitudes toward Democracy in Four Arab Countries (2002) Mark Tessler 4. Political Generations in Developing Countries: Evidence and Insights from Algeria (2004) Mark Tessler, Carrie Konold and Megan Reif 5. The Democracy Barometers: Attitudes in the Arab World (2008) Amaney Jamal and Mark Tessler Part Two Political Culture And Islam 6. Political Culture in Turkey: Connections among Attitudes toward Democracy, the Military, and Islam (2004) Mark Tessler and Ebru Altinoglu 7. Assessing the Influence of Religious Predispositions on Citizen Orientations Related to Governance and Democracy: Findings from Survey Research in Three Dissimilar Arab Societies (2006) Mark Tessler 8. Democracy and the Political Culture Orientations of Ordinary Citizens: A Typology for the Arab World and Perhaps Beyond (2009) Mark Tessler and Eleanor Gao Part Three International Conflict 9. Gender, Feminism, and Attitudes toward International Conflict: Exploring Relationships with Survey Data from the Middle East (1997) Mark Tessler and Ina Warriner 10. Islam and Attitudes toward International Conflict: Evidence from Survey Research in the Arab World (1998) Mark Tessler and Jodi Nachtwey 11. Further Tests of the Women and Peace Hypothesis: Evidence from Cross-National Survey Research in the Middle East (1999) Mark Tessler, Jodi Nachtwey and Audra Grant 12. The Political Economy of Attitudes toward Peace among Palestinians and Israelis (2002) Jodi Nachtwey and Mark Tessler 13. What Leads Some Ordinary Men and Women in Arab Countries to Approve of Terrorist Acts against the West: Evidence from Survey Research in Algeria and Jordan (2007) Mark Tessler and Michael D.H. Robbins Bibliography Index.
Doing Focus Groups
Author: Rosaline S. Barbour
Publisher: SAGE
Published: 2018-09-03
Total Pages: 225
ISBN-13: 1526426021
DOWNLOAD EBOOKA concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
