First Published in 1990. The decade of the 1980s witnessed an increasing use of polls and surveys as well as an expanded research effort into public opinion polls and survey research from the economic, historical, legal, methodological, organizational, and political viewpoints. The purpose of this volume is to provide a resource for practitioners, researchers, students, librarians, and others seeking access to this interdisciplinary literature. Instructional guides, handbooks, reference works, textbooks, research studies, and evaluative and critical studies on public opinion polls and survey research published since 1980 are included in this bibliography.
The American National Election Studies (ANES) is the premier social science survey program devoted to voting and elections. Conducted during the presidential election years and midterm Congressional elections, the survey is based on interviews with voters and delves into why they make certain choices. In this edited volume, John Aldrich and Kathleen McGraw bring together a group of leading social scientists that developed and tested new measures that might be added to the ANES, with the ultimate goal of extending scholarly understanding of the causes and consequences of electoral outcomes. The contributors--leading experts from several disciplines in the fields of polling, public opinion, survey methodology, and elections and voting behavior--illuminate some of the most important questions and results from the ANES 2006 pilot study. They look at such varied topics as self-monitoring in the expression of political attitudes, personal values and political orientations, alternate measures of political trust, perceptions of similarity and disagreement in partisan groups, measuring ambivalence about government, gender preferences in politics, and the political issues of abortion, crime, and taxes. Testing new ideas in the study of politics and the political psychology of voting choices and turnout, this collection is an invaluable resource for all students and scholars working to understand the American electorate.
The nature of survey research - The survey process - Sampling procedures - Questionnaire construction - The data collection stage - Coding practices - Designing survey - The process of data analysis - Single-variable statistics - Statistical inference for means - Two-variable tables - Measures of association - Control tables - Correlation and regression - Writing survey reports - Evaluating surveys - The ethics of polls.
′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
First Published in 1990. The decade of the 1980s witnessed an increasing use of polls and surveys as well as an expanded research effort into public opinion polls and survey research from the economic, historical, legal, methodological, organizational, and political viewpoints. The purpose of this volume is to provide a resource for practitioners, researchers, students, librarians, and others seeking access to this interdisciplinary literature. Instructional guides, handbooks, reference works, textbooks, research studies, and evaluative and critical studies on public opinion polls and survey research published since 1980 are included in this bibliography.
How well can polls measure public opinion? Should government policies follow majority opinion? Do polls influence elections? Can there be polls under a dictatorship? Recent elections throughout the world have made these issues ever more crucial. "Polls and the Awareness of Public Opinion, "initially published under the title "Silent Politics, "is the first book to look upon polls and the awareness of poll results as forces that influence public opinion. It is a penetrating assessment of the uses of polls, their misuses, and the absurdities carried out in their name. Bogart argues that predictions based on polls can be misleading since they reflect a transient stage in a public opinion that is constantly and often rapidly changing.
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.
Howard Schuman is one of the premier scholars of social surveys. His expertise concerns the way questions about attitudes and beliefs are worded and the effects questions have on the answers people give. However, Method and Meaning in Polls and Surveys is less about the substance of wording effects and more about approaches to interpreting the respondentâe(tm)s world, and how surveys can make that world understandableâe"though often in ways not anticipated by the researcher. Schuman examines the question-answer process that is basic to polls and surveys, as it is in so much of life. His concern is with the nature of questioning itself, with issues of validity and bias, and with the scope and limitations of meaning sought through polls and surveys. Writing with both wisdom and humor, Schuman considers the issues both at a theoretical level, bringing in ideas from other social sciences, and empirically with substantive research of his own and others. The book will be of interest to social scientists, to survey researchers in academia and business, and to all those concerned with the pervasive influence of polls in society.
