Marketing Public Health: Strategies to Promote Social Change
Marketing Public Health: Strategies to Promote Social Change

Author: Michael Siegel

Publisher: Jones & Bartlett Publishers

Published: 2008-07-07

Total Pages: 633

ISBN-13: 1449664938

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Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.

Public Health Branding
Public Health Branding

Author: W Douglas Evans

Publisher: Oxford University Press, USA

Published: 2008-09-11

Total Pages: 321

ISBN-13: 0199237131

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In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behavior. This book argues for the importance of public health branding as a critical strategy in changing population behaviors, allowing lasting health outcome benefits.

Social Marketing for Public Health
Social Marketing for Public Health

Author: Hong Cheng

Publisher: Jones & Bartlett Learning

Published: 2011

Total Pages: 451

ISBN-13: 0763757977

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Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Design for Health
Design for Health

Author: Emmanuel Tsekleves

Publisher: Taylor & Francis

Published: 2017-05-18

Total Pages: 439

ISBN-13: 1317152506

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One of the most complex global challenges is improving wellbeing and developing strategies for promoting health or preventing ‘illbeing’ of the population. The role of designers in indirectly supporting the promotion of healthy lifestyles or in their contribution to illbeing has emerged. This means designers now need to consider, both morally and ethically, how they can ensure that they ‘do no harm’ and that they might deliberately decide to promote healthy lifestyles and therefore prevent ill health. Design for Health illustrates the history of the development of design for health, the various design disciplines and domains to which design has contributed. Through 26 case studies presented in this book, the authors reveal a plethora of design research methodologies and research methods employed in design for health. The editors also present, following a thematic analysis of the book chapters, seven challenges and seven areas of opportunity that designers are called upon to address within the context of healthcare. Furthermore, five emergent trends in design in healthcare are presented and discussed. This book will be of interest to students of design as well as designers and those working to improve the quality of healthcare.

Communication and Health
Communication and Health

Author: Charlene Elliott

Publisher: Springer Nature

Published: 2022-01-01

Total Pages: 350

ISBN-13: 9811642907

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This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.

Social Marketing and Public Health
Social Marketing and Public Health

Author: Jeff French

Publisher: Oxford University Press

Published: 2017

Total Pages: 273

ISBN-13: 0198717695

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The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.

Public Health Branding
Public Health Branding

Author: W Douglas Evans

Publisher: OUP Oxford

Published: 2008-09-11

Total Pages: 320

ISBN-13: 0191553220

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Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objects. Through brand promotion, consumers form associations with brands, which can become established and lead to a long-term relationship between the product, service or organization and consumer. Similarly, public health brands are the associations that individuals hold for health behaviours or lifestyles. Public health branding - building positive associations with healthy behaviours and lifestyle choices - is the primary strategy by which commercial marketing is applied in health communication and social marketing. This book examines theory and best practices of branding and its application in public health programs. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy that needs resources and continued development of innovative methodologies to effect lasting population-level change. In recent years, public health branding has been successfully applied across a wide range of chronic and infectious disease issues and behaviours - from tobacco control to HIV/AIDS - and globally across the developed and developing world. Branding is an important strategy for public health because it can address multiple behaviours simultaneously, and most health risks stem from multiple behaviours and complex lifestyle choices. Promoting healthy lifestyles is the key outcome for public health, thus making the development of improved branding strategies a critical objective for the field.

Social Marketing Research for Global Public Health
Social Marketing Research for Global Public Health

Author: W. Douglas Evans

Publisher: Oxford University Press

Published: 2016-06-15

Total Pages: 321

ISBN-13: 0190606452

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Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than ever, public health practitioners rely on these new marketing and communications technologies to promote longstanding goals like disease prevention and fostering social responsibility. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods. Combining overviews of marketing theory and methodology with practical chapters specific to public health, Social Marketing Research for Global Public Health provides a crucial and holistic understanding for this new imperative in the field.

The New Public Health
The New Public Health

Author: Theodore H. Tulchinsky

Publisher: Academic Press

Published: 2014-03-26

Total Pages: 911

ISBN-13: 012415767X

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The New Public Health has established itself as a solid textbook throughout the world. Translated into 7 languages, this work distinguishes itself from other public health textbooks, which are either highly locally oriented or, if international, lack the specificity of local issues relevant to students' understanding of applied public health in their own setting. This 3e provides a unified approach to public health appropriate for all masters' level students and practitioners—specifically for courses in MPH programs, community health and preventive medicine programs, community health education programs, and community health nursing programs, as well as programs for other medical professionals such as pharmacy, physiotherapy, and other public health courses. - Changes in infectious and chronic disease epidemiology including vaccines, health promotion, human resources for health and health technology - Lessons from H1N1, pandemic threats, disease eradication, nutritional health - Trends of health systems and reforms and consequences of current economic crisis for health - Public health law, ethics, scientific d health technology advances and assessment - Global Health environment, Millennium Development Goals and international NGOs

Workplace Environmental Design in Architecture for Public Health
Workplace Environmental Design in Architecture for Public Health

Author: Stamatina Th. Rassia

Publisher: Springer

Published: 2017-04-04

Total Pages: 96

ISBN-13: 3319534440

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This concise volume analyzes the potential for the workplace environment—where so many people spend so much of their day—to improve workers’ capacity for health and wellness. It pinpoints the link between sedentary lifestyles and poor health, and explores the role of office spatial design in encouraging physical activity to promote physical activity, health and prevent disease. The featured research study tracks workers’ movement in a variety of office layouts, addressing possible ways movement-friendly design can co-exist with wireless communication, paperless offices, and new corporate concepts of productivity. From these findings, the author’s conclusions extend public health concepts to recognize that influencing population-wide levels of activity through office architectural design alone may be possible. This SpringerBrief is comprised of chapters on : Physical activity and disease: Theory and practice Space-use and the history of the office building Identifying factors of the office architectural design that influence movement, Interdisciplinary research methods in studying worker physical activity, decision-making and office design characteristics The KINESIS model for simulating physical activity in office environments The questions and potential for solutions in Workplace Environmental Design in Architecture for Public Health will interest and inform researchers in interdisciplinary topics of public health and architecture as well as graduate and post-graduate students, architects, economists, managers, businesses as well as health-conscious readers.