The United States Advisory Commission on Public Diplomacy (ACPD), authorized pursuant to Public Law 112-239 [Sec.] 1280(a)-(c), hereby submits this white paper, "Public Diplomacy At Risk: Protecting Open Access for American Centers." ACPD is a bipartisan panel created by Congress in 1948 to formulate and recommend policies and programs to carry out the public diplomacy functions vested in U.S. government entities and to appraise the effectiveness of those activities. It was reauthorized in January 2013 to complete the Comprehensive Annual Report on Public Diplomacy and International Broadcasting Activities, and to produce other reports and white papers that support effective public diplomacy. This white paper is a follow up to the 1985 ACPD report, "Terrorism and Security: The Challenge for Public Diplomacy," which was submitted in reaction to the Inman Standards and their possible effect on the U.S. Information Agency (USIA). Today, ACPD is concerned about the pending shuttering of 21 American Centers. These Centers are essential platforms for core public diplomacy activities, such as alumni engagement, education advising for U.S. universities, English-language education, cultural programming, and speakers and forums on U.S. policy issues. They are also located in cities that are becoming increasingly important incubators for empowerment and are home to highly networked societies, such as Jerusalem; Beijing and Shanghai; Mexico City; and New Delhi.
"The issue of balancing the accessibility of American Spaces with security needs was first articulated in the U.S. Advisory Commission on Public Diplomacy's 1985 report, "Terrorism and Security: The Threat to Public Diplomacy." Today, ACPD is grappling with the same dilemma as it did 30 years ago: How does the United States conduct public diplomacy abroad and, at the same time, protect the security of its personnel and facilities?" -- From Background, page 9.
After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.
This paper sharply distinguishes "marketing" encompassed in public diplomacy from the marketing of commercial products, focusing instead on the central roles of constintuencies and adversaries. The authors argue that the antipathy for the U.S. government w as aroused by some U.S. policies of outsourcing some aspects of public diplomacy.
Public Diplomacy is now one of the most important concepts in the development and implementation of foreign policy. Trials of Engagement: The Future of US Diplomacy analyses the trials of contemporary practice and identifies factors which will shape a more collaborative future of public diplomacy.
Since the 20th century, when modern democracies gained more strength, governments have carried out their internal and foreign affairs policies with society's approval. For that reason, all organizations that want to influence governments try to gain a reputation in the eyes of the public. Similarly, states also attempt to build a reputation and trust in the public opinion of a target country or within particular target communities through public diplomacy activities. It is seen that remarkable public diplomacy studies and works have been carried out for more than half a century, and the field has advanced. However, the public diplomacy literature is mainly USA-dominated due to its pioneering role in the emergence of the concept and its institutionalization. Public diplomacy perceptions and practices in other countries also develop under the influence of this experience. With this effect, each country determines its practice areas and actors for public diplomacy considering its power, sphere of influence, opportunities, and risks. Global Perspectives on the Emerging Trends in Public Diplomacy offers insights into the approaches taken by countries in different geographies and how they tailor their public diplomacy activities based on their unique opportunities and risks. By examining the practices of various countries, this book provides a global picture of public diplomacy activities and identifies emerging trends shaping the field. This book is essential for researchers, academicians, undergraduate and postgraduate students, and non-government and government organizations looking to enhance their understanding of public diplomacy. The diverse range of perspectives offered in this book will enable readers to understand how different countries approach public diplomacy and how these activities are evolving in the current global landscape.
Public diplomacy describes a government¿s efforts to conduct foreign policy and promote national interests through direct outreach and commun. with the population of a foreign country. Activities include providing info. to foreign publics through broadcast and Internet media and at libraries and other outreach facilities in foreign countries; conducting cultural diplomacy, such as art exhibits and music performances; and admin. internat. educational and professional exchange programs. This report discusses the issues concerning U.S. public diplomacy. Determining levels of public diplomacy funding. Establishing capabilities to improve monitoring and assessment of public diplomacy activities. Charts and tables.
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.
Mixing religion and public diplomacy can produce volatile results, but in a world in which the dissemination and influence of religious beliefs are enhanced by new communications technologies, religion is a factor in many foreign policy issues and must be addressed. Faith is such a powerful part of so many people's lives that it should be incorporated in public diplomacy efforts if they are to have meaningful resonance among the publics they are trying to reach. This book addresses key issues of faith in an increasingly connected and religious world and provides a better understanding of the role religion plays in public diplomacy.
"America's network of international relationships is its foremost strategic asset, even as the agency charged with advancing U.S. interests through diplomacy-the Department of State (DOS)-has fallen into a deep and sustained period of crisis," write former diplomats Uzra S. Zeya and Jon Finer. In Revitalizing the State Department and American Diplomacy, they argue that "left unaddressed, the challenges that DOS faces risk causing irreparable damage to America's standing and influence in the world, ability to advance its interests overseas, and security and prosperity at home." The authors note that "despite the decades-long failure to implement essential reforms-and even in the face of sustained hostility from the [Donald J. Trump] administration-diplomacy remains the best tool the United States has to advance its foreign policy interests." "But many of the challenges facing the DOS have existed for decades," they explain. "Deficits in diversity, institutional culture, and professionalization are endemic to the State Department as an institution, and a diminished policy role for career officials persisted under previous administrations." Zeya and Finer identify areas in greatest need of reform and offer the following recommendations for the next secretary of state: Twenty-First-Century Statecraft. The State Department should develop "greater expertise in the range of issues that will be essential to American leadership in the twenty-first century," which include climate change, pandemic disease, shifting global power, economic competitiveness, equity, anticorruption, and technological transformation. Institutional Reform. "Make the State Department a diverse, equitable, and inclusive institution" by underscoring diversity as a national security priority, overcoming a risk-averse culture, delayering and decentralizing decision-making, and bridging the career-noncareer divide. Workforce Expansion. "Urgent attention needs to be devoted to revitalizing the professional path and retention of the current DOS workforce," which has seen "a brain drain of senior talent" and "Civil Service staffing frozen at 2017 levels." The authors suggest greater flexibility in career paths and enabling return, as well as rebooting and expanding training and continuous learning. Beyond the Near Term. "The State Department would also benefit from some longer-term thinking" including amending the Foreign Service Act, implementing unified national security budgeting, and establishing a Diplomatic Reserve Corps. "When properly empowered and entrusted with significant responsibilities, American diplomats play essential roles in consequential outcomes for the country," the authors write. Revitalizing the State Department and restoring diplomacy "means addressing deficiencies in DOS policy focus and capacity, institutional culture, and workforce diversity and flexibility, while laying the groundwork to cement these and other changes through legislation," the authors conclude. Finer was chief of staff and director of policy planning at the U.S. Department of State. He is currently on leave as an adjunct senior fellow at CFR. Zeya is CEO and president of the Alliance for Peacebuilding and previously had a twenty-seven-year diplomatic career.
