The Psychology of Survey Response
The Psychology of Survey Response

Author: Roger Tourangeau

Publisher: Cambridge University Press

Published: 2000-03-13

Total Pages: 420

ISBN-13: 9780521576291

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This valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and they demonstrate how seemingly unimportant features of the survey can affect the answers obtained. The book provides a comprehensive review of the sources of response errors in surveys, and it offers a coherent theory of the relation between the underlying views of the public and the results of public opinion polls. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and the distortions introduced into surveys by deliberate misreporting.

Authentic Happiness
Authentic Happiness

Author: Martin Seligman

Publisher: Hachette UK

Published: 2011-01-11

Total Pages: 306

ISBN-13: 1857884132

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In this important, entertaining book, one of the world's most celebrated psychologists, Martin Seligman, asserts that happiness can be learned and cultivated, and that everyone has the power to inject real joy into their lives. In Authentic Happiness, he describes the 24 strengths and virtues unique to the human psyche. Each of us, it seems, has at least five of these attributes, and can build on them to identify and develop to our maximum potential. By incorporating these strengths - which include kindness, originality, humour, optimism, curiosity, enthusiasm and generosity -- into our everyday lives, he tells us, we can reach new levels of optimism, happiness and productivity. Authentic Happiness provides a variety of tests and unique assessment tools to enable readers to discover and deploy those strengths at work, in love and in raising children. By accessing the very best in ourselves, we can improve the world around us and achieve new and lasting levels of authentic contentment and joy.

Character Strengths and Virtues
Character Strengths and Virtues

Author: Christopher Peterson

Publisher: Oxford University Press

Published: 2004-04-08

Total Pages: 815

ISBN-13: 0198037333

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"Character" has become a front-and-center topic in contemporary discourse, but this term does not have a fixed meaning. Character may be simply defined by what someone does not do, but a more active and thorough definition is necessary, one that addresses certain vital questions. Is character a singular characteristic of an individual, or is it composed of different aspects? Does character--however we define it--exist in degrees, or is it simply something one happens to have? How can character be developed? Can it be learned? Relatedly, can it be taught, and who might be the most effective teacher? What roles are played by family, schools, the media, religion, and the larger culture? This groundbreaking handbook of character strengths and virtues is the first progress report from a prestigious group of researchers who have undertaken the systematic classification and measurement of widely valued positive traits. They approach good character in terms of separate strengths-authenticity, persistence, kindness, gratitude, hope, humor, and so on-each of which exists in degrees. Character Strengths and Virtues classifies twenty-four specific strengths under six broad virtues that consistently emerge across history and culture: wisdom, courage, humanity, justice, temperance, and transcendence. Each strength is thoroughly examined in its own chapter, with special attention to its meaning, explanation, measurement, causes, correlates, consequences, and development across the life span, as well as to strategies for its deliberate cultivation. This book demands the attention of anyone interested in psychology and what it can teach about the good life.

Research In Psychology
Research In Psychology

Author: C. James Goodwin

Publisher: John Wiley & Sons

Published: 2009-11-02

Total Pages: 625

ISBN-13: 047052278X

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The sixth edition provides psychologists with insight into the essential nature of experimental psychology and a solid grounding in its methods and practices. It has been updated to help them develop research ideas, hypotheses, and design studies. In addition, they’ll find out how to carry them out, analyze results and draw reasoned conclusions from them. The chapters have also been updated with the important new developments in research methodologies and fascinating examples from recent studies to provide psychologists with the most up-to-date information in the field.

Research Methods and Statistics in Psychology
Research Methods and Statistics in Psychology

Author: S Alexander Haslam

Publisher: SAGE

Published: 2018-10-27

Total Pages: 392

ISBN-13: 1526453797

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The third edition of Haslam and McGarty′s best-selling textbook, Research Methods and Statistics in Psychology, provides students with a highly readable and comprehensive introduction to conducting research in psychology. The book guides readers through the range of choices involved in design, analysis, and presentation and is supplemented by a range of practical learning features both inside the book and online. These draw on the authors′ extensive experience as frontline researchers and provide step-by-step guides to quantitative and qualitative methods and analyses. Written in an accessible and engaging style, this text encourages deep engagement with its subject matter and is designed to inspire students to feel passionate for the research process as a whole. This third edition offers: Updated ‘Research Bites’ in every chapter: a space to step back from the text and reflect on the ways in which it relates both to issues in the world at large and to contemporary debates in psychology Updated coverage of experimental design, survey research and ethics More expansive coverage of qualitative methods A comprehensive guide to the process of conducting psychological research from the ground up — covering multiple methodologies, experimental and survey design, data analysis, ethics, and report writing An extensive range of quantitative methods together with detailed step-by-step guides to running analyses using SPSS Online resources and videos to help reinforce learning and revision for instructors and students.

The Psychology Research Handbook
The Psychology Research Handbook

Author: Frederick T. L. Leong

Publisher: SAGE

Published: 2006

Total Pages: 537

ISBN-13: 0761930221

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This research guide includes practical instructions for graduate students and research assistants on the process of research planning and design, data collection and analysis and the writing of results. It also features chapters co-written by advanced research students providing real-world examples.

Research Methods in Psychology
Research Methods in Psychology

Author: Beth Moring

Publisher: W. W. Norton & Company

Published: 2014-06-10

Total Pages: 11

ISBN-13: 0393936937

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This market-leading text emphasizes future consumers of psychological research, uses real-world examples drawn from popular media, and develops students’ critical-thinking skills as they become systematic interrogators of information in their everyday lives.

The WEIRDest People in the World
The WEIRDest People in the World

Author: Joseph Henrich

Publisher: Farrar, Straus and Giroux

Published: 2020-09-08

Total Pages: 420

ISBN-13: 0374710457

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A New York Times Notable Book of 2020 A Bloomberg Best Non-Fiction Book of 2020 A Behavioral Scientist Notable Book of 2020 A Human Behavior & Evolution Society Must-Read Popular Evolution Book of 2020 A bold, epic account of how the co-evolution of psychology and culture created the peculiar Western mind that has profoundly shaped the modern world. Perhaps you are WEIRD: raised in a society that is Western, Educated, Industrialized, Rich, and Democratic. If so, you’re rather psychologically peculiar. Unlike much of the world today, and most people who have ever lived, WEIRD people are highly individualistic, self-obsessed, control-oriented, nonconformist, and analytical. They focus on themselves—their attributes, accomplishments, and aspirations—over their relationships and social roles. How did WEIRD populations become so psychologically distinct? What role did these psychological differences play in the industrial revolution and the global expansion of Europe during the last few centuries? In The WEIRDest People in the World, Joseph Henrich draws on cutting-edge research in anthropology, psychology, economics, and evolutionary biology to explore these questions and more. He illuminates the origins and evolution of family structures, marriage, and religion, and the profound impact these cultural transformations had on human psychology. Mapping these shifts through ancient history and late antiquity, Henrich reveals that the most fundamental institutions of kinship and marriage changed dramatically under pressure from the Roman Catholic Church. It was these changes that gave rise to the WEIRD psychology that would coevolve with impersonal markets, occupational specialization, and free competition—laying the foundation for the modern world. Provocative and engaging in both its broad scope and its surprising details, The WEIRDest People in the World explores how culture, institutions, and psychology shape one another, and explains what this means for both our most personal sense of who we are as individuals and also the large-scale social, political, and economic forces that drive human history. Includes black-and-white illustrations.

People Aren't Robots
People Aren't Robots

Author: F. Annie Pettit, Ph.d.

Publisher: Createspace Independent Publishing Platform

Published: 2016-10-24

Total Pages: 60

ISBN-13: 9781539730644

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This book will help marketers, brand managers, and advertising executives who may have less experience in the research industry create great questionnaires and collect high quality data. It will also help academic and experienced researchers write questionnaires that are better suited for the general population, particularly when using research panels and customer lists. This book was conceived by experienced researcher with more than fifteen years of practical experience who realized that many questionnaire guides continue to treat the people who answer questionnaires as robots rather than as fallible, imperfect people. Topics include general considerations related to the process, how to write screener questions, how to write data quality questions, and how to tackle specific types of questions from single-selects, grids, scales, and more.