Prove It before You Promote It
Prove It before You Promote It

Author: Steve Cuno

Publisher: John Wiley & Sons

Published: 2008-11-17

Total Pages: 214

ISBN-13: 0470462604

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Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.

The Devotion and Promotion of Stigmatics in Europe, c. 1800–1950
The Devotion and Promotion of Stigmatics in Europe, c. 1800–1950

Author: Tine Van Osselaer

Publisher: BRILL

Published: 2020-10-12

Total Pages: 486

ISBN-13: 9004439358

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In the nineteenth century a new type of mystic emerged in Catholic Europe. While cases of stigmatisation had been reported since the thirteenth century, this era witnessed the development of the ‘stigmatic’: young women who attracted widespread interest thanks to the appearance of physical stigmata. To understand the popularity of these stigmatics we need to regard them as the ‘saints’ and religious ‘celebrities’ of their time. With their ‘miraculous’ bodies, they fit contemporary popular ideas (if not necessarily those of the Church) of what sanctity was. As knowledge about them spread via modern media and their fame became marketable, they developed into religious ‘celebrities’.