Marketing

Marketing

Author: Philip Kotler

Publisher: Pearson Higher Education AU

Published: 2015-05-20

Total Pages: 743

ISBN-13: 1486001777

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The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.


Yvain

Yvain

Author: Chretien de Troyes

Publisher: Yale University Press

Published: 1987-09-10

Total Pages: 244

ISBN-13: 0300038380

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A twelfth-century poem by the creator of the Arthurian romance describes the courageous exploits and triumphs of a brave lord who tries to win back his deserted wife's love