Promoting the War Effort
Promoting the War Effort

Author: Mordecai Lee

Publisher: LSU Press

Published: 2012-09-17

Total Pages: 265

ISBN-13: 0807145319

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Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media -- including the nascent technology of television -- to rally civilian support, Horton's work ranged from educational documentary shorts like Pots to Planes, which depicted the transformation of aluminum household items into aircraft, to posters employing scare tactics, such as a German soldier with large eyes staring forward with the tagline "He's Watching You." Iconic and calculated, Horton's campaigns raise important questions about the role of public relations in government agencies. When are promotional campaigns acceptable? Does war necessitate persuasive communication? What separates information from propaganda? Promoting the War Effort traces the career of Horton -- the first book-length study to do so -- and delves into the controversies surrounding federal public relations. A former reporter, Horton headed the public relations department for the U.S. Maritime Commission from 1938 to 1940. Then -- until Pearl Harbor in December 1941 -- he directed the Division of Information (DOI) in the Executive Office of the President, where he played key roles in promoting the New Deal, President Franklin D. Roosevelt's unprecedented third-term reelection campaign, and the prewar arms-production effort. After Pearl Harbor, Horton's DOI encouraged support for the war, primarily focusing on raising civilian and workforce morale. But the DOI under Horton assumed a different wartime tone than its World War I predecessor, the Committee on Public Information. Rather than whipping up prowar hysteria, Horton focused on developing campaigns for more practical purposes, such as conservation and production. In mid-1942, Roosevelt merged the Division and several other agencies into the Office of War Information. Horton stayed in government, working as the PR director for several agencies. He retired in mid-1946, during the postwar demobilization. Promoting the War Effort recovers this influential figure in American politics and contributes to the ongoing public debate about government public relations during a time when questions about how facts are disseminated -- and spun -- are of greater relevance than ever before.

Promoting the War Effort
Promoting the War Effort

Author: Mordecai Lee

Publisher: LSU Press

Published: 2012-09-17

Total Pages: 302

ISBN-13: 0807145297

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Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media -- including the nascent technology of television -- to rally civilian support, Horton's work ranged from educational documentary shorts like Pots to Planes, which depicted the transformation of aluminum household items into aircraft, to posters employing scare tactics, such as a German soldier with large eyes staring forward with the tagline "He's Watching You." Iconic and calculated, Horton's campaigns raise important questions about the role of public relations in government agencies. When are promotional campaigns acceptable? Does war necessitate persuasive communication? What separates information from propaganda? Promoting the War Effort traces the career of Horton -- the first book-length study to do so -- and delves into the controversies surrounding federal public relations. A former reporter, Horton headed the public relations department for the U.S. Maritime Commission from 1938 to 1940. Then -- until Pearl Harbor in December 1941 -- he directed the Division of Information (DOI) in the Executive Office of the President, where he played key roles in promoting the New Deal, President Franklin D. Roosevelt's unprecedented third-term reelection campaign, and the prewar arms-production effort. After Pearl Harbor, Horton's DOI encouraged support for the war, primarily focusing on raising civilian and workforce morale. But the DOI under Horton assumed a different wartime tone than its World War I predecessor, the Committee on Public Information. Rather than whipping up prowar hysteria, Horton focused on developing campaigns for more practical purposes, such as conservation and production. In mid-1942, Roosevelt merged the Division and several other agencies into the Office of War Information. Horton stayed in government, working as the PR director for several agencies. He retired in mid-1946, during the postwar demobilization. Promoting the War Effort recovers this influential figure in American politics and contributes to the ongoing public debate about government public relations during a time when questions about how facts are disseminated -- and spun -- are of greater relevance than ever before.

All-Out for Victory!
All-Out for Victory!

Author: John Bush Jones

Publisher: UPNE

Published: 2009-07-15

Total Pages: 338

ISBN-13: 1584658339

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A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations

Mobilizing Women for War
Mobilizing Women for War

Author: Leila J. Rupp

Publisher: Princeton University Press

Published: 2015-03-08

Total Pages: 257

ISBN-13: 1400870976

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To discover how war can affect the status of women in industrial countries, Leila Rupp examines mobilization propaganda directed at women in Nazi Germany and the United States. Her book explores the relationship between ideology and policy, challenging the idea that wars improve the status of women by bringing them into new areas of activity. Using fresh sources for both Germany and the United States, Professor Rupp considers the images of women before and during the war, the role of propaganda in securing their support, and the ideal of feminine behavior in each country. Her analysis shows that propaganda was more intensive in the United States than in Germany, and that it figured in the success of American mobilization and the failure of the German campaign to enlist women's participation. The most important function of propaganda, however, consisted in adapting popular conceptions to economic need. The author finds that public images of women can adjust to wartime priorities without threatening traditional assumptions about social roles. The mode of adaptation, she suggests, helps to explain the lack of change in women's status in postwar society. Far-reaching in its implications for feminist studies, this book offers a new and fruitful approach to the social, economic, and political history of Germany and the United States. Originally published in 1978. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Design for Victory
Design for Victory

Author: William L. Bird

Publisher: Princeton Architectural Press

Published: 1998-06

Total Pages: 132

ISBN-13: 9781568981406

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The poster - inexpensive, colorful, and immediate - was an ideal medium for delivering messages about Americans' duties on the home front during World War II. Design for Victory presents more than 150 of these stunning images - many never reproduced since their first issue - culled from the collections of the National Museum of American History, Smithsonian Institution. William L. Bird, Jr. and Harry R. Rubenstein delve beneath the surface of these colorful graphics, telling the stories behind their production and revealing how posters fulfilled the goals and needs of their creators. The authors describe the history of how specific posters were conceived and received, focusing on the workings of the wartime advertising profession and demonstrating how posters often reflected uneasy relations between labor and management.

Advertising at War
Advertising at War

Author: Inger L Stole

Publisher: University of Illinois Press

Published: 2012-11-16

Total Pages: 283

ISBN-13: 0252094239

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Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.

The Economics of World War I
The Economics of World War I

Author: Stephen Broadberry

Publisher: Cambridge University Press

Published: 2005-09-29

Total Pages: 363

ISBN-13: 1139448358

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This unique volume offers a definitive new history of European economies at war from 1914 to 1918. It studies how European economies mobilised for war, how existing economic institutions stood up under the strain, how economic development influenced outcomes and how wartime experience influenced post-war economic growth. Leading international experts provide the first systematic comparison of economies at war between 1914 and 1918 based on the best available data for Britain, Germany, France, Russia, the USA, Italy, Turkey, Austria-Hungary and the Netherlands. The editors' overview draws some stark lessons about the role of economic development, the importance of markets and the damage done by nationalism and protectionism. A companion volume to the acclaimed The Economics of World War II, this is a major contribution to our understanding of total war.

Faith in the Fight
Faith in the Fight

Author: Jonathan H. Ebel

Publisher: Princeton University Press

Published: 2014-02-24

Total Pages: 269

ISBN-13: 0691162182

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Faith in the Fight tells a story of religion, soldiering, suffering, and death in the Great War. Recovering the thoughts and experiences of American troops, nurses, and aid workers through their letters, diaries, and memoirs, Jonathan Ebel describes how religion--primarily Christianity--encouraged these young men and women to fight and die, sustained them through war's chaos, and shaped their responses to the war's aftermath. The book reveals the surprising frequency with which Americans who fought viewed the war as a religious challenge that could lead to individual and national redemption. Believing in a "Christianity of the sword," these Americans responded to the war by reasserting their religious faith and proclaiming America God-chosen and righteous in its mission. And while the war sometimes challenged these beliefs, it did not fundamentally alter them. Revising the conventional view that the war was universally disillusioning, Faith in the Fight argues that the war in fact strengthened the religious beliefs of the Americans who fought, and that it helped spark a religiously charged revival of many prewar orthodoxies during a postwar period marked by race riots, labor wars, communist witch hunts, and gender struggles. For many Americans, Ebel argues, the postwar period was actually one of "reillusionment." Demonstrating the deep connections between Christianity and Americans' experience of the First World War, Faith in the Fight encourages us to examine the religious dimensions of America's wars, past and present, and to work toward a deeper understanding of religion and violence in American history.

Allied Communication to the Public During the Second World War
Allied Communication to the Public During the Second World War

Author: Simon Eliot

Publisher: Bloomsbury Publishing

Published: 2019-11-14

Total Pages: 249

ISBN-13: 1350105139

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In the Second World War, the home fronts of many countries became as important as the battle fronts. As governments tried to win and hold the trust of domestic and international audiences, communication became central to their efforts. This volume offers cutting-edge research by leading and emerging scholars on how information was used, distributed and received during the war. With a transnational approach encompassing Germany, Iberia, the Arab world and India, it demonstrates that the Second World War was as much a war of ideas and influence as one of machines and battles. Simon Eliot, Marc Wiggam and the contributors address the main communication problems faced by Allied governments, including how to balance the free exchange of information with the demands of national security and wartime alliances, how to frame war aims differently for belligerent, neutral and imperial audiences and how to represent effectively a variety of communities in wartime propaganda. In doing so, they reveal the contested and transnational character of the ways in which information was conveyed during the Second World War. Allied Communication during the Second World War offers innovative and nuanced perspectives on the thin border between information and propaganda during this global war and will be vital reading for World War II and media historians alike.