Resumes For Dummies
Resumes For Dummies

Author: Laura DeCarlo

Publisher: John Wiley & Sons

Published: 2019-02-22

Total Pages: 669

ISBN-13: 1119539293

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Polish up that old resume—and land your dream job We've all been there: it's time to apply for a job or internship and you have to create or revise your resume. Many questions pop in your head. What do employers want? What skills should I highlight? How do I format this? How do I get noticed? But resume writing doesn't have to be a daunting task. The latest edition of Resumes For Dummies answers all of these questions and more—whether you're a resume rookie, looking for new tips, or want to create that eye-catching winning resume. In this trusted guide, Laura DeCarlo decodes the modern culture of resume writing and offers you insider tips on all the best practices that’ll make your skills shine and your resume pop. Let's start writing! Write effective resumes that will stand out in a crowd Understand Applicant Tracking Systems and how to adapt your resume Keep your resume up with the current culture Position a layoff or other career change and challenge with a positive spin Leverage tips and tricks that give your resume visual power In order to put your best foot forward and stand out in a pile of papers, it’s important to have an excellent and effective resume—and now you can.

Big Data Marketing Strategies for Superior Customer Experience
Big Data Marketing Strategies for Superior Customer Experience

Author: Saura, Jose Ramon

Publisher: IGI Global

Published: 2023-04-17

Total Pages: 364

ISBN-13: 166846456X

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The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users’ experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become the main strategies used by companies in their marketing actions. Advertising can be designed and shown considering users’ interests based on what they visit or where they go. That implies that the user experience is improved as long as they receive personalized adverts focused on what they were curious or concerned about. Thus, techniques such as artificial intelligence (AI), data mining, or business intelligence have allowed companies to act accordingly in real-time without user perception. Big Data Marketing Strategies for Superior Customer Experience compiles and studies the major practices and case studies of big data marketing in recent years. In this digital era, this book can be used as a sourcebook on study cases focused on digital marketing strategies as well as the identification of new technologies that will help the development of initiatives and practices focused on marketing and data sciences. Covering topics such as customer satisfaction, collective intelligence, and sentiment analysis, this premier reference source is an essential resource for students and educators of higher education, marketers, innovators, business leaders and managers, entrepreneurs, librarians, researchers, and academicians.

Progressive Business Plan for a Debt Collection Agency
Progressive Business Plan for a Debt Collection Agency

Author: Nat Chiaffarano MBA

Publisher:

Published: 2017-06-24

Total Pages: 250

ISBN-13: 9781521579077

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'Get Smarter' About Your Chosen Business!This book contains the detailed content and out-of-the-box ideas to launch a successful Debt Collection Agency Company. This Business Plan Book provides the updated relevant content needed to become much smarter about starting a profitable Debt Collection Agency. The fill-in-the-blank format makes it very easy to write the business plan, but it is the out-of-the box strategic growth ideas that will put you on the road to success. It features in-depth descriptions of a wide range of potential products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Financial Statement Forms, Actual Business Examples and Financing Options. If your goal is to obtain the knowledge, education and original ideas that will improve your chances for success in a Debt Collection Agency business... then this book was specifically written for you

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

Author: Milton Kotler

Publisher: World Scientific

Published: 2020-08-26

Total Pages: 404

ISBN-13: 9811216991

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The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Hidden in Plain Sight
Hidden in Plain Sight

Author: Erich Joachimsthaler

Publisher: Harvard Business Press

Published: 2007-03-30

Total Pages: 271

ISBN-13: 1422163318

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Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.