Presence & Profitability: Understanding the Value of Authentic Communications in the Age of Hyper-Connectivity

Presence & Profitability: Understanding the Value of Authentic Communications in the Age of Hyper-Connectivity

Author: Philip Kelley

Publisher: Advantage Media Group

Published: 2021-11-16

Total Pages: 208

ISBN-13: 9781642252637

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PRESENCE DEVELOPS AND ENABLES PROFITABILITY. AUTHENTIC RELATIONSHIPS ARE THE KEYS TO SUCCESS DURING THIS COMMUNICATIONS REVOLUTION. Are your customers your most valuable brand advocates? Do you "speak" with them more than ever? Are you growing revenues as well as "likes" and expanding your return-on-marketing investments? If not, you are losing presence and profitability! Despite constant developments in communications technology that radically expand our ability to communicate efficiently, too many companies are losing touch with their customers while missing their growth and profitability targets--either by not taking advantage of readily available technology or by implementing technology generically without considering how the use affects their relationships with customers. Author Phil Kelley Jr., the CEO of a fast-growing corporate communication solutions company, provides definitive steps forward for success-minded individuals and corporate boardrooms that will establish an effective presence for profitability and growth. This pro-technology, leading-edge view of the tremendous opportunities available will positively challenge the corporate leader struggling for success during this time of massive change. Presence and Profitability will answer the question of why your customer response results are lagging behind expectations and falling behind organizations you once dominated. It shows why and how some companies are succeeding-- rapidly and at unprecedented levels of growth. It teaches you how to take full advantage of the tremendous opportunities available for connecting and engaging with an exponentially larger group of consumers. It defines powerful implementation strategies using technologies, old and new, to establish presence with customers, bringing them closer to your brand instead of pushing them away


Profit with Presence

Profit with Presence

Author: Eric J. Holsapple

Publisher: Greenleaf Book Group

Published: 2023-03-07

Total Pages: 460

ISBN-13:

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It’s time for leaders to join the mindful business revolution and find true success. ​Although the world is currently abuzz with the term “mindfulness,” some believe mindfulness is a fringe activity to be practiced before or after the workday, if at all. Too few business professionals take the time needed to be present and aware throughout the workday, which is counterproductive. Dr. Eric Holsapple, successful developer and entrepreneur, has realized the value of mindfulness as not only a path to personal success, but as a sound business strategy. Mindfulness and Presence can transform business culture, improving focus and communication while reducing distractions and stress. Holsapple learned this lesson years ago, after achieving “success” as defined by society but still feeling unhappy and stressed. In Profit with Presence, he shares the lessons he learned and his twelve pillars for personal and business success, which are easy to understand and implement through practice exercises. Holsapple shows that bringing mindfulness to the workplace is an investment that pays out real dividends. Readers will learn from his journey—along with support from other mindful leaders and research—to help them bring mindfulness to themselves as well as their families, businesses, and communities. Now is the time for leaders to invest in the mindful business movement and become part of the solution.


Executive Presence

Executive Presence

Author: Sylvia Ann Hewlett

Publisher: Harper Collins

Published: 2014-06-03

Total Pages: 178

ISBN-13: 0062246909

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Are you “leadership material?” More importantly, do others perceive you to be? Sylvia Ann Hewlett, a noted expert on workplace power and influence, shows you how to identify and embody the Executive Presence (EP) that you need to succeed. You can have the experience and qualifications of a leader, but without executive presence, you won't advance. EP is an amalgam of qualities that true leaders exude, a presence that telegraphs you're in charge or deserve to be. Articulating those qualities isn't easy, however. Based on a nationwide survey of college graduates working across a range of sectors and occupations, Sylvia Hewlett and the Center for Talent Innovation discovered that EP is a dynamic, cohesive mix of appearance, communication, and gravitas. While these elements are not equal, to have true EP, you must know how to use all of them to your advantage. Filled with eye-opening insights, analysis, and practical advice for both men and women, mixed with illustrative examples from executives learning to use the EP, Executive Presence will help you make the leap from working like an executive to feeling like an executive.


The Power of Presence

The Power of Presence

Author: Kristi Hedges

Publisher: AMACOM

Published: 2017-01-10

Total Pages: 260

ISBN-13: 0814437869

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Everyone, regardless of position or personality, can strengthen their presence. The Power of Presence shows how. When some people speak, everyone listens. When they need commitment to projects, others jump on board. They just seem to have that indescribable “presence”--a subtle magnetic field around them wherever they go that signals authority and authenticity and attracts disciples with ease. Wouldn’t it be incredible if doors opened as effortlessly for you? How amazing would it be if you could command the room like they do? You don’t have to wonder; you can make it happen! Filled with strategies, exercises, and personal stories from years spent coaching leaders, communications expert Kristi Hedges explains how to: Build relationships based on trust Rid yourself of limiting behaviors Embody the values you are trying to convey Explore how others see you and correct misperceptions Communicate in way that inspire The key is to cultivate the communication aptitude, mental attitude, and unique leadership style needed to connect with and motivate others. Everyone recognizes a commanding presence when they see it, and soon they’ll see it in you!


Creating a Successful Digital Presence

Creating a Successful Digital Presence

Author: Gordon Fletcher

Publisher: Routledge

Published: 2021-07-29

Total Pages: 231

ISBN-13: 1000416550

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Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.


Extracting Profit

Extracting Profit

Author: Lee Wengraf

Publisher: Haymarket Books

Published: 2018-02-19

Total Pages: 321

ISBN-13: 1608468763

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Extracting profit explains why Africa, in the first decade and a half of the twenty-first century, has undergone an economic boom. This period of “Africa rising” did not lead to the creation of jobs but has instead fueled the growth of the extraction of natural resources and an increasingly-wealthy African ruling class.


The Inspiration Code

The Inspiration Code

Author: Kristi Hedges

Publisher: AMACOM

Published: 2017-06-01

Total Pages: 297

ISBN-13: 0814437907

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Everyone wants to be the kind of leader who energizes and mobilizes others-yet too few are. Why is it so challenging to crack the code? All it takes is the right conversation…great leaders inspire action with their words. They spark enthusiasm and commitment. With a single conversation, they can change the direction of someone's life. Executive coach Kristi Hedges spent years studying exactly what inspiring leaders do differently. Informed by quantitative research and thousands of responses from leaders at all levels, she reveals that inspiring communication isn't about grand gestures. Instead, those who motivate us most do a few things routinely, consistently, and intentionally. In Inspiration Code, Kristi explains: Present: investing their attention carefully and guiding the flow of conversations Personal: speaking genuinely, listening generously, and bringing out the potential of those around the Passionate: exhibiting sincere emotion and exuding energy attuned to the situation Purposeful: helping others find meaning and see their place in the bigger picture Eye-opening and accessible, The Inspiration Code dispels common myths about how leaders communicate-and guides them in cultivating qualities that authentically excite. Inspired companies need inspirational leaders. Learn to unlock motivation, lift peoples ‘sights, and lead them into the future.


A World of Private Higher Education

A World of Private Higher Education

Author: Daniel C. Levy

Publisher: Oxford University Press

Published: 2024-05-28

Total Pages: 337

ISBN-13: 0198903545

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A World of Private Higher Education is the definitive treatment of a sector accounting for a third of the world's 200 million higher education enrolment--yet remaining largely unknown even to scholars of higher education and widely mis-characterized when it is considered by stakeholders or the general public. Beyond the eye-popping numbers, several inter-related thematic findings regarding the Private and the Public underscore the subject matter's importance. First, private-public differences are significant-it matters that so many students are in a sector that not long ago was only marginal in much of the world. Second, private higher education (PHE) itself is increasingly diverse, with significant and private-private differences. Third, the overlaying of the first two realities yields increasing diversity in private-public higher education distinctions. Especially for its pioneering mapping of PHE globally, regionally, and nationally, the book draws on the pioneering dataset of the pioneering scholarly program for research on PHE (Program for Research on Private Higher Education). Unprecedented in geographical scope, the dataset is unprecedented in longitudinal coverage too, dating back to 2000. Empirical methods allow for extensive analysis, and theoretical analysis draws on key private-public concepts embedded in literatures on privatization, nonprofit studies, and policy models. For the major challenge of penetrating inside the increasingly diverse private sector of higher education, Levy revises his heralded and widely employed PHE typology.