Read and Download eBook Full
Author: Richard Parkes Cordock
Publisher: Enterprise Leaders
Published: 2008
Total Pages: 187
ISBN-13: 095529861X
DOWNLOAD EBOOKHow to Turn Your Workforce into Your Salesforce, and Add 1,000s, 100,000s or 1m+ to Your Bottom-line Profits (Each Year, and Even in Sluggish Times)
Author: Richard Parkes Cordock
Publisher: Enterprise Leaders
Published: 2010-02-15
Total Pages: 115
ISBN-13: 0955298636
DOWNLOAD EBOOKHow to squeeze more revenue, profit and cashflow from your employees and managers ' by taking mentoring out of your boardroom and into your workforce
Author: Sharan Jagpal
Publisher: Oxford University Press
Published: 2008-09-26
Total Pages: 665
ISBN-13: 0199707898
DOWNLOAD EBOOKThe corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.
Author: Patchara Surajaras
Publisher: Routledge
Published: 2019-09-05
Total Pages: 295
ISBN-13: 1000308308
DOWNLOAD EBOOKTechnical analysis is not supposed consistently to beat financial markets. In this book, however, Professors Surajaras and Sweeney seek to establish that carefully chosen rules can produce substantial and consistent measured profits over time. The authors also call into question the traditional academic wisdom that markets in general are efficient.
Author: Nick Wreden
Publisher: Kogan Page Publishers
Published: 2005-09-03
Total Pages: 225
ISBN-13: 0749446196
DOWNLOAD EBOOKProfit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, and align the organization - including marketing - with common benchmarks that ensure that customers repeat purchase. It also illustrates how organizations can do business on customer terms - the one competitive differentiator that cannot be duplicated in today's consumer economy. Focusing on concepts which have often been ignored - including profitability, accountability and sustainability - and packed with global examples from IBM, Disney, Amex and KLM, Profit Brand highlights both good and bad marketing practice. This is essential reading for branding and marketing professionals, CEOs, finance directors, and students of business and marketing.
Author: United States. Federal Communications Commission
Publisher:
Published: 1995
Total Pages: 638
ISBN-13:
DOWNLOAD EBOOKAuthor: Richard Parkes Cordock
Publisher: Enterprise Leaders
Published: 2009
Total Pages: 59
ISBN-13: 0955298628
DOWNLOAD EBOOKStill Think That Marketing is Just the Responsibility of Your Marketing Department?†Think again! The fact is ALL your employees and managers — regardless of their title, job description, level of seniority or length of service are ultimately responsible for increasing your revenues and profits.
Author:
Publisher: Rowdy Rhodes
Published:
Total Pages: 34
ISBN-13:
DOWNLOAD EBOOKAuthor: Shauna Jane Butterwick
Publisher: Canadian Centre Policy Alternatives
Published: 2006
Total Pages: 33
ISBN-13: 0886274575
DOWNLOAD EBOOKIntroduction; Methodology; Policy Context; 2002: The Context Changes; Best Practices; Access; Retention; Making a Difference; After the Cuts; Conclusion; Lessons Learned; Recommendations; Endnotes; References.
Author: Troy Korsgaden
Publisher: eBookIt.com
Published: 2014-02
Total Pages: 147
ISBN-13: 1456608940
DOWNLOAD EBOOKNo one knows better than you just how dramatically change has altered the insurance landscape in the last many years. Maybe you've felt the shudder in your bottom line. Maybe You've lost customers. Maybe you're not even having fun anymore. It doesn't have to be that way! In fact, opportunities to capitalize on those changes and maximize your profits are already within your reach-if you know where to look. This book will help you retool your thinking and strategies to do that. You'll learn from industry expert Troy Korsgaden how to: - Mine the gold that's already in your customer database - Multiply sales with deeper household penetration - Turn every product and every employee into a profit center - Make easy sales without the drudgery of X-date calling - Seize new profits with financial services products The simple strategies in this book have worked for thousands of agents in big and small agencies across the country, whether they're new to the industry or agency veterans. So don't wait for tomorrow to embrace the future. With Troy Korsgaden on your side, you can journey into it with confidence today!
