The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI
The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

Author: Leslie Moeller

Publisher: McGraw Hill Professional

Published: 2009-01-11

Total Pages: 241

ISBN-13: 0071615067

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Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability to determine marketing ROI has long been desirable; now, it is critical. The Four Pillars of Profit-Driven Marketing is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing," which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms. You'll learn how to: Understand, classify, and choose Analytics Put the analytics to work with the right decision-support Systems & Tools Establish Processes that integrate the analytics and tools into operations Use Organizational Alignment to assure company-wide acceptance and execution of the system To help get your marketing ROI initiative off to a strong start, the authors provide a simple six-step process you can follow, which is illustrated with a case study of the Kellogg Company. By successfully integrating analytic firepower, decision support, processes, and people development, you will optimize your marketing dollars, better connect with customers, and watch your returns grow dramatically. Finally, the mystery of marketing ROI is solved.

Profit Driven Business Analytics
Profit Driven Business Analytics

Author: Wouter Verbeke

Publisher: John Wiley & Sons

Published: 2017-10-09

Total Pages: 420

ISBN-13: 1119286557

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Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics. Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business. Reinforce basic analytics to maximize profits Adopt the tools and techniques of successful integration Implement more advanced analytics with a value-centric approach Fine-tune analytical information to optimize business decisions Both data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques.

Purpose and Profit
Purpose and Profit

Author: George Serafeim

Publisher: HarperCollins Leadership

Published: 2022-08-09

Total Pages: 225

ISBN-13: 1400230365

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Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.

Profit Or Growth?
Profit Or Growth?

Author: Bala Chakravarthy

Publisher: Pearson Prentice Hall

Published: 2008

Total Pages: 257

ISBN-13: 0132339528

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The author provides tools and a framework for successfully sustaining profitable growth. Focusing on the execution of renewal strategies, he examines the characteristics of the entrepreneur-manager, explains how to locate a suitable organizational home for the project, and presents ways to create support for its implementation.

Six Steps to Creating Profit
Six Steps to Creating Profit

Author: Patricia Sigmon

Publisher: Wiley

Published: 2010-04-26

Total Pages: 208

ISBN-13: 9780470554258

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An insightful look at how you can put net profit income at theforefront of your small to mid-sized business Enable you to make changes that will create a profitable,sustainable business future, Six Steps to Creating Profitauthoritatively shows you how to maximize profit for your small tomid-sized, privately-held, service-based business. Shows how to avoid the business model where all income isdevoured by expenses, leaving a valuation that would not render anymeasurable sales revenue if the business should be sold Discusses how to create a company where actual profitgeneration is one of the primary goals Provides the steps necessary to create "true" profit Features coverage of rules of operation, visibility in themarketplace, marketing, cash flow, and management costs Demonstrating how measuring the results of change is vital andpart of the ultimate, ongoing, profit-based solution, Six Stepsto Creating Profit reveals how the before and after of eachoperational area is as important to evaluate as the intended changeitself.

The Profitability Test
The Profitability Test

Author: Harborne W. Stuart, Jr.

Publisher: MIT Press

Published: 2016-08-19

Total Pages: 225

ISBN-13: 0262529408

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A new way to determine whether a business strategy will lead to profitability. This book teaches readers to understand profitability in a systematic way, equipping them to provide logically coherent answers to questions about whether a new venture will be profitable, if changes in business strategy will generate an increase in profits, or if “staying the course” will result in continued profitability. Unlike books by business gurus that offer one-size-fits-all advice, this book starts from the premise that you, the reader, are in the best position to make difficult judgments about your business. It shows how to turn these judgments into coherent analysis, presenting state-of-the art theory for understanding business strategy from an economic perspective. The basic building block is the value that is created when the buyer and seller make a deal. In simple terms, if a company is to be profitable, it must make a favorable deal with each and every customer. After setting out key principles and applying them to market situations, the book teaches readers to apply the analysis to their own businesses—in other words, to create their own business game, the main ingredients of which are people and the value that they can create. It addresses how to integrate strategic moves into the book's theory of value creation and competition in order to address the sustainability of a company's profits, the effectiveness of the “invisible hand,” and restrictions to competition. Optional appendixes explain the relevant mathematics.

Profit Patterns
Profit Patterns

Author: Adrian J. Slywotzky

Publisher: Crown

Published: 2000

Total Pages: 448

ISBN-13: 9780812933772

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Like a successful coach, Slywotzky uses ingenious diagrams and brief explanations to show readers how to make sense of profit patterns that are changing the way companies do business and make money. 100 illustrations.

Grow
Grow

Author: Jim Stengel

Publisher: Crown Currency

Published: 2011-12-27

Total Pages: 338

ISBN-13: 0307720373

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Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.

Profit-Driven Analysis & Practices
Profit-Driven Analysis & Practices

Author: Randy MacLean

Publisher:

Published: 2021-01-24

Total Pages: 196

ISBN-13:

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In this book, you'll discover the unseen strategies used by companies to take market share while driving profit rates that eclipse their competitors, their association peers, and their own history. These are companies that convert 15%, 20%, 25% or more of revenue into bottom-line profits, sometimes in notoriously difficult sectors or markets.More than a decade of research and discovery, often requiring the invention of new analytical tools and metrics to identify and quantify the dynamics driving record performance has been collected into this book. Along the way, it was necessary to develop new vernacular to better understand and describe what's really driving or preventing permanent profit gains, and to better manage the factors that get results.These are the secrets they don't teach at university, the metrics used to keep on track, and the sometimes surprising and game-changing epiphanies companies have used to restore profits, deliver superior customer experience, and permanently change the company's trajectory and market position.Armed with what's in this book and a willingness to change things for the better, you can take your company to the top and see the first results as soon as your next income statement.