Professional Search Engine Optimization with ASP.NET
Professional Search Engine Optimization with ASP.NET

Author: Cristian Darie

Publisher: John Wiley & Sons

Published: 2007-09-04

Total Pages: 434

ISBN-13: 0470131470

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Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. What you will learn from this book Understand the criteria that influence search engine rankings Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET Use HTTP Headers to properly indicate the status of web documents Create optimized content and cope with duplicate content effectively Avoid being the victim of black hat SEO techniques Understand and implement geo-targeting and cloaking Use site maps effectively—for users as well as search engines SEO enhancements that can easily be applied to an existing web site Build a search engine–friendly e-commerce catalog Who this book is for This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing. Enhance Your Knowledge Advance Your Career Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

Beginning ASP.NET E-Commerce in C#
Beginning ASP.NET E-Commerce in C#

Author: Karli Watson

Publisher: Apress

Published: 2009-04-30

Total Pages: 716

ISBN-13: 1430210737

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Teaching readers how to best use the free development tools offered by Microsoft to build an online product catalog, this guide offers an intimate understanding of every piece of code they write, enabling them to build their own flexible Web sites with ASP.NET 3.5.

The Social Media Bible
The Social Media Bible

Author: Lon Safko

Publisher: John Wiley & Sons

Published: 2010-10-01

Total Pages: 794

ISBN-13: 0470912685

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The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.

Professional Search Engine Optimization with PHP
Professional Search Engine Optimization with PHP

Author: Cristian Darie

Publisher: John Wiley & Sons

Published: 2007-04-18

Total Pages: 387

ISBN-13: 0470168900

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Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

Professional ASP.NET 3.5 SP1 Edition
Professional ASP.NET 3.5 SP1 Edition

Author: Bill Evjen

Publisher: John Wiley & Sons

Published: 2011-01-07

Total Pages: 1864

ISBN-13: 1118058682

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Professional ASP.NET 3.5 SP1 In C# and VB ASP.NET 3.5 brings the power of Visual Studio 2008 along with the multitude of language improvements in C# 2008 and Visual Basic 2008 as well as powerful new technology called LINQ, together with the ASP.NET 2.0 Framework you already know and love. Packed with valuable coverage of ASP.NET 3.5 SP1, this essential resource offers both C# and VB examples throughout the book, and shares new and updated content on the ADO.NET Entity Framework, ADO.NET Dynamic Data, and ADO.NET Data Services. While ASP.NET 3.5 boasts server controls like the ListView and the incredibly flexible GridView, it also includes advancements in AJAX technology combined with JavaScript debugging features in Visual Studio 2008. With this book, a stellar author team covers the new controls in the AJAX toolbox, the back button history, and script combining, and they also examine the new capabilities of WCF including changes to DataContractSerializer. In addition, the accompanying CD-ROM features the entire book in PDF format. What you will learn from this book The concepts underlying the server control and its pivotal role in ASP.NET development How to create templated ASP.NET pages using the master page feature How to work with data from enterprise databases including SQL Server Ways to debug, package, and deploy ASP.NET applications, monitor their health and performance, and handle errors How to retrieve, update, and delete data quickly and logically using LINQ with side-by-side examples comparing LINQ to existing techniques Ways to localize your web site in multiple languages for a world-wide audience Methods for adding AJAX capabilities to your ASP.NET applications The many benefits of the new data access additions Ways to use and extend the Provider Model for accessing data stores, processes, and more What freeware tools you need in Scott Hanselman's ASP.NET Ultimate Developer Tools appendix Who this book is for This book is for programmers and developers who are looking to make the transition to ASP.NET 3.5 SP1 with Visual Studio 2008 and either C# 3.0 (2008) or Visual Basic 9 (2008). CD-ROM includes the full book in PDF format and a selection of 7 Wrox Blox mini e-books including: Internet Explorer 8 and Its Impact on Your ASP.NET Web Sites Jumping from ASP.NET to Silverlight 2 Leverage LINQ in ASP.NET 3.5 Projects Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Beginning ASP.NET 4
Beginning ASP.NET 4

Author: Imar Spaanjaars

Publisher: John Wiley & Sons

Published: 2010-07-23

Total Pages: 840

ISBN-13: 0470881623

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The definitive programming guide to ASP.NET, by popular author and Microsoft MVP Imar Spaanjaars Updated for ASP.NET 4, this introductory book retains its helpful examples and step-by-step format from the previous version and keeps the style of offering code examples written in both C# and Visual Basic. Beloved author and Microsoft ASP.NET MVP walks you through ASP.NET, Microsoft's technology for building dynamically generated Web pages from database content. You'll discover many improvements that ASP.NET 4 offers over the previous version, such as the ASP.NET MVC framework, Ajax improvements, jQuery support, and more. You'll gradually build a Web site example that takes you through the processes of building basic ASP.NET Web pages, adding features with pre-built server controls, designing consistent pages, displaying data, and more. Popular author and Microsoft ASP.NET MVP Imar Spaanjaars updates you on the latest updates to ASP.NET 4, Microsoft's technology for building dynamic Web pages from database content Shows you how the 4 version differs from ASP.NET 3.5 and reviews its new features, including the ASP.NET MVC framework, various Ajax improvements, jQuery support, and more Spaanjaars's distinct writing style puts you at ease with learning ASP.NET 4.

Beginning ASP.NET 4.5.1: in C# and VB
Beginning ASP.NET 4.5.1: in C# and VB

Author: Imar Spaanjaars

Publisher: John Wiley & Sons

Published: 2014-03-06

Total Pages: 873

ISBN-13: 1118846966

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Build your ASP.NET 4.5.1 skills with real-world instruction In this comprehensive guide to getting started with ASP.NET 4.5.1, best-selling author Imar Spaanjaars provides a firm foundation for coders new to ASP.NET and key insights for those not yet familiar with the important updates in the 4.5.1 release. Readers learn how to build full-featured ASP.NET websites using Visual Studio Express 2013 for Web, Microsoft’s free development tool for ASP.NET web applications. Beginning ASP.NET 4.5.1 guides you through the process of creating a fully functional, database-driven website, from creation of the most basic site structure all the way down to the successful deployment of the website to a production environment. Beginning ASP.NET 4.5.1: in C# and VB: Explains how to get started with ASP.NET 4.5.1, including an introduction to Microsoft’s Visual Studio Express 2013 for Web Features helpful examples for designing websites with CSS and HTML and how to overcome common formatting problems Shares techniques for managing server controls in ASP.NET, including standard controls, HTML controls, and data controls Provides real-world tips for creating consistent page layouts throughout your websites Covers practical functionality issues like validating user input, sending e-mail from your website, and processing data at the server Details what the ASP.NET state engine is and why it is important Shows how to access and modify data in a SQL Server database Includes coverage of jQuery, LINQ, and the Entity Framework Explores measures to take for optimal security

Microsoft Ajax Library Essentials
Microsoft Ajax Library Essentials

Author: Bogdan Brinzarea

Publisher: Packt Publishing Ltd

Published: 2007-07-30

Total Pages: 487

ISBN-13: 1847191045

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A practical tutorial to enhancing the user experience of your ASP.NET web applications with the final release of the Microsoft AJAX Library.

Search Engine Optimization Bible
Search Engine Optimization Bible

Author: Jerri L. Ledford

Publisher: John Wiley & Sons

Published: 2015-03-23

Total Pages: 528

ISBN-13: 1118080815

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Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

Professional ASP.NET MVC 3
Professional ASP.NET MVC 3

Author: Jon Galloway

Publisher: John Wiley & Sons

Published: 2011-07-22

Total Pages: 447

ISBN-13: 1118155378

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New edition of the top book on MVC from the top ASP.NET experts at Microsoft! MVC 3.0 is the latest update to Microsoft's Model-View-Controller technology, which enables developers to build dynamic, data-driven web sites. This in-depth book shows you step by step how to use MVC 3.0. Written by top ASP.NET MVC experts at Microsoft, the latest edition of this popular book covers new and updated features such as the new View engine, Razor, NuGet, and much more. The book's practical tutorials reinforce concepts and allow you create real-world applications. Topics include controllers and actions, forms and HTML helpers, Ajax, unit testing, and much more. Shows developers and programmers how to use ASP.NET MVC 3.0, Microsoft's new version of its Model-View-Controller technology for developing dynamic, data-driven web sites Features an expert author team?all are members of Microsoft's ASP.NET team Uses a step-by-step approach to explain all major features and functionalities and provides practical tutorials to allow you to create real-world applications Goes into theory as well as practical application and covers such topics as Razor, NuGet (PowerShell inside Visual Studio 2010), and new layout features Move your development skills to the next level with MVC 3.0 and Professional ASP.NET MVC 3.0.