Product Packaging as Tool to Demand a Price Premium: Does Packaging Enhance Consumers‘ Value Perception to Justify a Price Premium
Product Packaging as Tool to Demand a Price Premium: Does Packaging Enhance Consumers‘ Value Perception to Justify a Price Premium

Author: Christoph Breetz

Publisher: Anchor Academic Publishing (aap_verlag)

Published: 2014-03

Total Pages: 65

ISBN-13: 3954892324

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This study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium products in the food segment in Germany. Product tiering is a pricing structure that is commonly used by producers, in which consumers are segmented by willingness to pay for specific (added) product benefits. This is a way of maximizing utility for both consumers and producers, and is commonly already leveraged by producers of branded products, but lately also by retailer brands, especially to enable growth outside the value tier. This research uses a survey across grocery purchase decision makers in Germany to identify the relationship of packaging and willingness to pay across a sample of retailer brand Tier 1, Tier 2 and Tier 3 products as well as a branded product in four different grocery categories. The intent is to answer whether i) packaging currently justifies the premium price of retailer brand tier 1 products compared to other product tiers, ii) packaging justifies the tier 1 retailer brand price premium, and iii) demographics influence the willingness to pay a premium price.

Consumer Packaging Strategy
Consumer Packaging Strategy

Author: Huda Khan

Publisher: Taylor & Francis

Published: 2022-08-18

Total Pages: 141

ISBN-13: 1000637689

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The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Author: Musso, Fabio

Publisher: IGI Global

Published: 2019-10-11

Total Pages: 596

ISBN-13: 1799814130

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In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.

Bulletin of the Atomic Scientists
Bulletin of the Atomic Scientists

Author:

Publisher:

Published: 1971-09

Total Pages: 56

ISBN-13:

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The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

The Marketing Book
The Marketing Book

Author: Michael John Baker

Publisher: Routledge

Published: 2008

Total Pages: 684

ISBN-13: 0750685662

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Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.

The Psychology of Price
The Psychology of Price

Author: Leigh Caldwell

Publisher: Jaico Publishing House

Published: 2015-12-07

Total Pages: 170

ISBN-13: 8184957688

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How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations. Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.

Designing and Managing the Supply Chain
Designing and Managing the Supply Chain

Author: David Simchi-Levi

Publisher: McGraw Hill Professional

Published: 2003

Total Pages: 388

ISBN-13: 9780072492569

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Introduction to Supply Chain Management - Logistics Network Configuration - Inventory Management and Risk Pooling - The Value of Information - Supply chain integration - Strategic Alliances - Procurement and outsourcing strategies - International Issues in Supply Chain Management - Coordinated Product and Supply Chain Design - Customer Value and Supply Chain Management - Information technology for supply chain management - Decision-support systems for supply chain management.