PRODUCT MASTERY A MASTERCLASS IN PRODUCT MANAGEMENT
PRODUCT MASTERY A MASTERCLASS IN PRODUCT MANAGEMENT

Author: Abhishek Kumar Agarwal

Publisher: Abhishek Kumar Agarwal

Published: 2023-12-19

Total Pages: 146

ISBN-13:

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Are you ready to revolutionize your product management skills in the era of AI and ML? Step into a world where the role of a product manager has evolved, redefined by the insights of Abhishek Agarwal. Abhishek's remarkable journey, spanning from his roots in rural India to key leadership positions in Fortune 500 companies, serves as the backdrop for this transformative book. "PRODUCT MASTERY - A MASTERCLASS IN PRODUCT MANAGEMENT" offers a pragmatic and empowering approach to thriving in the ever-evolving domain of product management, particularly in the age of Artificial Intelligence (AI) and Machine Learning (ML). Abhishek Agarwal's credentials are impeccable, underscored by his recognition with the ET Inspiring Leaders - Global Icon in the field of Machine Learning & Artificial Intelligence, and Indian Achievers' Award 2023. His journey is a testament to his unwavering commitment to technology accessibility and his belief in the transformative power of AI and ML. With experience at prominent organizations like Unilever, Amazon, and Hewlett Packard Enterprise, Abhishek's strategic insight have set him on a path to become a true visionary in product management. In "PRODUCT MASTERY - A MASTERCLASS IN PRODUCT MANAGEMENT," Abhishek demystifies AI in practical terms, presenting a clear and logical framework. He provides accessible definitions, abundant insights, and expert guidance, making complex concepts understandable to all. Here are some key highlights: The Evolution of Product Management: Abhishek delves into the transformation of the product management landscape. He explores how the role has shifted from traditional practices to a customer-centric approach, emphasizing the importance of solving customer problems. Lean startup methodologies and cross-functional collaboration have changed the game, as product managers forecast product success with accuracy before they are built. The book captures the essence of these significant shifts and sets the stage for the role's future evolution. AI and ML Integration: AI and ML are no longer on the fringes; they have become integral to product management. Abhishek delves deep into how these technologies reshape industries, driving innovation and enhancing user experiences. He doesn't stop at the advantages; he also highlights the crucial role of ethics in the context of generative AI, emphasizing the importance of responsible development and deployment. Practical Guidance: The book offers a comprehensive guide, drawing from Abhishek's experience at Amazon Web Services (AWS), where he played a pivotal role in the development of SageMaker products. It covers everything from the inception of ideas to product launches, blending theory with real-world insights to provide practical guidance. "PRODUCT MASTERY - A MASTERCLASS IN PRODUCT MANAGEMENT" is not just a book; it's an empowering compass that will guide you through the intricacies of modern product management. Abhishek's vision, expertise, and commitment to ethical considerations in AI and ML make this book more than just informative; it's a transformational resource. Whether you're an aspiring product manager, a seasoned professional, or an entrepreneurial spirit, this book equips you with the tools, frameworks, and wisdom to excel in the ever-evolving landscape of innovation and strategy. As you dive into the pages of this book, you'll find not only valuable insights but also a reflection of your own aspirations and experiences. Join Abhishek on this journey, and explore a path filled with discovery, revelation, and growth—a path with the potential to reshape industries and inspire minds. Don't miss this opportunity to navigate the complexities of AI and ML with the wisdom of a visionary. Maximize your success and embark on a thrilling journey today.

Product Mastery
Product Mastery

Author: Geoff Watts

Publisher:

Published: 2021-09

Total Pages:

ISBN-13: 9781637542163

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Scrum is the most successful framework for agile product development and much has been written about how to follow the Scrum process but the key to success is in the leadership skills of the product owner.Product Mastery explores the traits of the best product owners offering an insight into the difference between good and great product ownership and explaining how the best product owners are DRIVEN to be successful.In a follow up to the hugely successful Scrum Mastery, Geoff Watts shares more enlightening case studies on how to be:Decisive with incomplete information.Ruthless about maximizing value and minimizing risk.Informed about your product's domain.Versatile in your leadership style.Empowering of project stakeholders.Negotiable while you pursue your vision.This is essential reading for anyone involved in an agile product development effort.Geoff Watts has been a thought leader in the agile development space for many years and his books, training and coaching have helped thousands of teams across the world deliver better products more effectively. Geoff is the author of Scrum Mastery: From Good to Great Servant-Leadership and The Coach's Casebook: Mastering The Twelve Traits That Trap Us, a winner of the 2016 International Book Awards."Product Mastery is a great book to read if you want to understand how a great Product Owner works. Whether you are hiring a Product Owner or want to be a great Product Owner, the insights that Geoff Watts shares in this book should be your guide."--Jeff Sutherland, Co-Creator of Scrum and author of Scrum: The Art of Doing Twice The Work in Half the Time"Geoff has done a great job at distilling the soft skills product owners need to succeed. His new book is packed with practical advice to advance your skills and become a truly great product owner."- Roman Pichler, Author of Strategize and Agile Product Management with Scrum.

EMPOWERED
EMPOWERED

Author: Marty Cagan

Publisher: John Wiley & Sons

Published: 2020-12-03

Total Pages: 435

ISBN-13: 1119691257

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"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Instagram Marketing Masterclass
Instagram Marketing Masterclass

Author: Raymond Wayne

Publisher: Estalontech

Published: 2024-09-04

Total Pages: 78

ISBN-13:

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Here’s the expanded version with a focus on clarity and detail: Instagram Marketing Masterclass: Unlock the Secrets to Growing Your Business with Video and Visual Content In today’s fast-paced digital landscape, Instagram stands out as a critical platform for business growth, with its video features playing a key role in driving engagement and sales. Whether you’re an entrepreneur, small business owner, or social media marketer, the Instagram Marketing Masterclass is designed to provide you with everything you need to leverage Instagram’s video tools to grow your business. This course is your complete guide to creating video content that not only captivates your audience but also converts them into loyal customers. The masterclass walks you through every step of Instagram’s video tools—Reels, Stories, and IGTV—revealing how to use these dynamic features to showcase your brand, boost engagement, and expand your reach. You’ll learn how to craft high-impact videos that communicate your message effectively and resonate with your target audience. Whether you’re promoting products, services, or your personal brand, this course will teach you how to use Instagram’s video capabilities to connect with your audience on a deeper, more authentic level. In this comprehensive guide, you’ll also discover advanced techniques to get the most out of Instagram video ads, allowing you to amplify your marketing efforts and maximize your return on investment. Learn how to seamlessly integrate video into your overall marketing strategy, creating a cohesive brand presence that engages your followers across multiple touchpoints. The course also covers essential tactics like using hashtags and Instagram SEO to increase the visibility of your videos, ensuring your content reaches the right audience. Additionally, you’ll explore practical tips on how to analyze performance metrics so you can continuously optimize your video marketing for ongoing growth and success. By the end of this masterclass, you will have the tools and knowledge needed to create powerful video content that drives real business results. You’ll know how to turn casual scrollers into engaged followers, followers into customers, and customers into brand advocates, all through the strategic use of video marketing on Instagram. With the Instagram Marketing Masterclass, you can finally unlock Instagram’s full potential and achieve the financial success you’ve been striving for. Whether you’re looking to increase sales, build brand awareness, or boost engagement, this course will show you exactly how to do it—all while tapping into Instagram’s most effective feature: video. If you're ready to harness Instagram’s video features to build your brand and drive real results, the Instagram Marketing Masterclass is the ultimate guide to taking your business to the next level.

Behind the Brand
Behind the Brand

Author: Elliott Bryan

Publisher: IdeaPress Publishing

Published: 2019-06-19

Total Pages:

ISBN-13: 9781940858784

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This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

Business Made Simple
Business Made Simple

Author: Donald Miller

Publisher: HarperCollins Leadership

Published: 2021-01-19

Total Pages: 240

ISBN-13: 1400203821

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Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

Mastery
Mastery

Author: Robert Greene

Publisher: Penguin

Published: 2013-10-29

Total Pages: 369

ISBN-13: 014312417X

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From the bestselling author of The 48 Laws of Power and The Laws of Human Nature, a vital work revealing that the secret to mastery is already within you. Each one of us has within us the potential to be a Master. Learn the secrets of the field you have chosen, submit to a rigorous apprenticeship, absorb the hidden knowledge possessed by those with years of experience, surge past competitors to surpass them in brilliance, and explode established patterns from within. Study the behaviors of Albert Einstein, Charles Darwin, Leonardo da Vinci and the nine contemporary Masters interviewed for this book. The bestseller author of The 48 Laws of Power, The Art of Seduction, and The 33 Strategies of War, Robert Greene has spent a lifetime studying the laws of power. Now, he shares the secret path to greatness. With this seminal text as a guide, readers will learn how to unlock the passion within and become masters.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Author: Joe Pulizzi

Publisher: McGraw Hill Professional

Published: 2015-09-04

Total Pages: 358

ISBN-13: 1259589668

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“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners

Master Your Time, Master Your Life
Master Your Time, Master Your Life

Author: Brian Tracy

Publisher: Penguin

Published: 2016

Total Pages: 241

ISBN-13: 0399183817

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Discover 10 Essential Ways to Make the Most of Your Time "Time is money," as the saying goes, but most of us never feel we have enough of either. In Master Your Time, Master Your Life, internationally acclaimed productivity expert and bestselling author Brian Tracy presents a brilliant new approach to time management that will help you gain control of your time and accomplish far more, faster and more easily than you ever thought possible. Drawing on the latest research in productivity science and Tracy's decades of expertise, this breakthrough program allocates time into ten categories of priority--including strategic planning/goal setting, people and family, income improvement, rest/relaxation, and even creative time--and reveals the best techniques for focusing on each effectively. By thoughtfully applying the principles in Master Your Time, Master Your Life, you'll not only achieve greater results and reach your goals more quickly and successfully, you'll also have more time to devote to what you truly love.