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Author: Carol Harris
Publisher: How To Books Ltd
Published: 2004
Total Pages: 196
ISBN-13: 9781857039641
DOWNLOAD EBOOKThis comprehensive guide is filled with great ideas, practical help, and straightforward guidance for anyone planning their own publication. It covers newspapers, magazines, journals, newsletters, electronic newsletters, and e-zines.
Author: Joseph M. Zappala
Publisher: Routledge
Published: 2010-04-02
Total Pages: 312
ISBN-13: 1135231583
DOWNLOAD EBOOKPublic Relations Worktext is a writing and planning resource for public relations students and practitioners.
Author: Andi Stein
Publisher: Peter Lang
Published: 2009
Total Pages: 332
ISBN-13: 9781433103407
DOWNLOAD EBOOKWhether it's a favorite television show, an artist at the top of the music charts, a best-selling book, or a hometown sports team, we love entertainment. It's big business and in this accessible introduction, Andi Stein and Beth Bingham Evans give readers a glimpse inside the industry, to better understand how each segment operates and the challenges and trends it faces. Each chapter addresses a different segment of the entertainment industry including: - Film - Television - Radio - Theatre - Music - Travel/Tourism - Sports The book is designed as an introductory text for entertainment courses and as an overview of the industry for those looking to pursue careers in the field of entertainment. A list of resources is provided at the end of each chapter.
Author: Carol Harris
Publisher: MBI Publishing Company
Published: 2009-08-15
Total Pages: 192
ISBN-13: 1904871607
DOWNLOAD EBOOK"This is a fully illustrated and comprehensive reference book covering all aspects of traditional pig husbandry. With a strong emphasis on the conservation of both rare and traditional breeds, it is aimed very much at the small-scale enterprise and includes day-to-day management issues such as housing, breeding, showing, sales, marketing, welfare, food regulations and organic pig keeping. It also has sections identifying breeds together with their histories, butchery, meat curing, sausage making and cooking. With contributions from many experts it contains clear text, numerous photos and a substantial resource section together with endorsements from Marcus Bates of the British Pig Association and chef and pig breeder Antony Worrall-Thompson"--Publisher's description
Author: Pam Austin
Publisher: How To Books Ltd
Published: 2004
Total Pages: 132
ISBN-13: 9781857039726
DOWNLOAD EBOOKIf your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews. CONTENTS: 1. Getting Noticed by Your Customers 2. Making Your Mark with Journalists 3. Getting Media Attention 4. Getting Your Copy Published 5. Telling Your News - Press Releases 6. Becoming an Industry Guru - Articles 7. 'If it worked for them..' - Case Studies 8. Face to Face - Working with Journalists 9. Face to Face - Media Interviews 10. Face to Face - Holding Effective Press Conferences 11. And if they get it wrong... Case studies
Author: Gordon Woolf
Publisher:
Published: 2004
Total Pages: 196
ISBN-13: 9781875750214
DOWNLOAD EBOOKEverything you need to know to write the text, sell the ads, design the pages, prepare the artwork, have it printed, sell the copies and make a profit
Author: Peggi Ridgway
Publisher:
Published: 2005
Total Pages: 154
ISBN-13: 9780963583642
DOWNLOAD EBOOKEasy steps to effectively promoting a business on the Internet (without costing a fortune).
Author: Leonard Mogel
Publisher: Routledge
Published: 2002-03-01
Total Pages: 350
ISBN-13: 1135641773
DOWNLOAD EBOOKMaking It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.
Author: Lesley Bown
Publisher: Teach Yourself
Published: 2010-04-30
Total Pages: 213
ISBN-13: 1444129406
DOWNLOAD EBOOKGet Your Articles Published is a practical step-by-step guide offering you the information you to learn about the market, requirements, practicalities and skills needed to write on a freelance basis for magazines, it covers all major genres from mainstream and lifestyle through to more specialised subject areas. With plenty of information on legalities and logistics, such as writing to deadlines, the material is also accompanied by a range of useful resources, from websites to books and relevant writers' societies. By the end of this book, you will know how to research not only your subject but also your target publication and its readers, benefit from insider hints and tips from industry professionals and learn how and what to submit and to whom. NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of getting your articles published. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Author: Sonya Swinton
Publisher: iUniverse
Published: 2002-03-29
Total Pages: 187
ISBN-13: 0595221645
DOWNLOAD EBOOKSuccessful Advertising & Marketing To the Entertainment Industry On the Internet "The only resource you will ever need to reach millions of excited customers instantly!" Star Power: Internet Celebrity the successful guide to Advertising and Marketing on the Internet to the entertainment industry is an absolute best seller resource and a must read book for anyone who presently has an online business, organization or is contemplating one. Sonya Swinton brings her 10 years of experience in advertising & marketing management and her savvy expertise on Internet e-commerce together in one book that offers the novice as well as the experienced business professional a jump start education on doing business on the Internet with the media moguls in the exciting world of entertainment.
