Privatising Malaysia Airlines
Author: Khairiah Salwa Mokhtar
Publisher:
Published: 2008
Total Pages: 240
ISBN-13:
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Privatization in Malaysia
Author: Jeff Tan
Publisher: Routledge
Published: 2007-10-02
Total Pages: 251
ISBN-13: 1134089155
DOWNLOAD EBOOKThis book explores privatization in Malaysia, focusing in particular on how political constraints resulted in the failure of four major privatizations: the national sewerage company (IWK), Kuala Lumpur Light Rail Transit (LRT), national airline (MAS), and national car company (Proton).
Privatizing Malaysia
Author: Jomo K S
Publisher: Routledge
Published: 2019-06-26
Total Pages: 278
ISBN-13: 1000308197
DOWNLOAD EBOOKIn this first critical, multidisciplinary assessment of recent privatization in a developing country, the contributors offer valuable lessons for the comparative study of denationalization and related public policy options. After an introductory survey, the volume presents broad perspectives on the context, formulation, and adjustment of privatization policy in Malaysia. The contributors review the distributional implications of specific privatizations for the public interest as well as for consumer and employee welfare. The book concludes with an examination of the economic, political, and cultural impacts of the privatization of physical infrastructure, telecommunications, and television programming.
Airline Marketing and Management
Author: Stephen Shaw
Publisher: Ashgate Publishing, Ltd.
Published: 2007
Total Pages: 340
ISBN-13: 9780754648208
DOWNLOAD EBOOKThrough five previous editions "Airline Marketing and Management" by Stephen Shaw has established itself as the preferred textbook for students of the principles of marketing and their application in today's airline industry; as well as a reliable reference work for those with a professional interest in the area. Carefully revised, the sixth edition of this internationally successful book includes new material on: the impact of the Trade Cycle and the current period of high oil prices on the demand for air travel; the effect of current trends towards regulatory reform and the relaxation of Ownership and Control rules on the structure of the international airline industry; the continuing strong impact of Low Cost Carriers, and the strategic options open to so-called 'Legacy' airlines as they respond to the challenges facing them; and, the setting up of new 'Business Class Only' airlines. Why are they appearing now, and what are their long-term chances of success? An initial review of the structure of the air transport market and the industry marketing environment is followed by detailed chapters examining airline business and marketing strategies, product design and management, pricing and revenue management, current and possible future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from the knowledge obtained regarding the significant strategic challenges facing aviation at the present time. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Airline Marketing and Management
Author: Stephen Shaw
Publisher: Taylor & Francis
Published: 2020-09-10
Total Pages: 379
ISBN-13: 1000109658
DOWNLOAD EBOOKThrough six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Airline Finance
Author: Dr Peter S Morrell
Publisher: Ashgate Publishing, Ltd.
Published: 2013-06-28
Total Pages: 329
ISBN-13: 1409474151
DOWNLOAD EBOOKAir transport industry finance, with its complexity and special needs such as route rights, airport slots, aircraft leasing options and frequent flyer programmes, requires specific knowledge. While there are numerous financial management and corporate finance texts available, few of these provide explanations for the singularities of the airline industry with worked examples drawn directly from the industry itself. Revised and updated in its fourth edition, this internationally renowned and respected book provides the essentials to understanding all areas of airline finance. Designed to address each of the distinct areas of financial management in an air transport industry context, it also shows how these fit together, while each chapter and topic provides a detailed resource which can be also consulted separately. Supported at each stage by practical airline examples, it examines the financial trends and prospects for the airline industry as a whole, contrasting the developments for the major regions and airlines. Important techniques in financial analysis are applied to the airline industry, together with critical discussion of key issues. Thoroughly amended and updated throughout, the fourth edition reflects the many developments that have affected the industry, with a particular emphasis on the full impact of the global banking and sovereign debt crises. This edition also features new material discussing the increased airline mergers and acquisitions (M&A) activity of recent years, and considers the likelihood of further consolidation in the future. The book is a key resource for students of airline management, and a sophisticated and authoritative guide for analysts in financial institutions and consultancies, executives in airlines and related industries, and civil aviation departments.
Competition Policy in East Asia
Author: Erlinda M. Medalla
Publisher: Psychology Press
Published: 2005
Total Pages: 296
ISBN-13: 9780415350754
DOWNLOAD EBOOKThis edited collection draws together papers on competition policy that were presented at the twenty-eighth conference of the Pacific Area Forum on Trade and Development (PAFTAD), held in Manila on 16th to 18th September 2002.
Public Management and Governance in Malaysia
Author: Noore Alam Siddiquee
Publisher: Routledge
Published: 2013
Total Pages: 290
ISBN-13: 0415504287
DOWNLOAD EBOOKThe past two and a half decades have seen major transformations in public sector management and governance across the globe. This book examines the ways public sector management and governance in Malaysia has changed and is changing under contemporary reform models. Chapters are written by well-established scholars and academics with intimate knowledge in their respective fields, and provide a thorough and insightful analysis of the reform trends and developments on a range of topics. These include performance management, compensation reforms, public budgeting, accounting and reporting, privatisation and public-private partnership, e-government, managing ethics and accountability, local government and inter-governmental relations. While the book surveys the topics that are central to public sector management and governance, it also focuses on the nature of reforms and changes that were introduced, as well as the forces that have shaped their design and implementation process, and the initial impacts and results. Overall, the book provides students and scholars of Politics and Southeast Asian Studies with a greater appreciation and deeper understanding of the recent developments and current trends of public sector management.
Malaysia's Political Economy
Author: Edmund Terence Gomez
Publisher: CUP Archive
Published: 1999-08-28
Total Pages: 252
ISBN-13: 9780521663687
DOWNLOAD EBOOKThis book uses the concepts of rent and rent-seeking to study Malaysian political economy.
Airline Finance
Author: Peter S Morrell
Publisher: Routledge
Published: 2018-04-27
Total Pages: 232
ISBN-13: 1351732382
DOWNLOAD EBOOKThis title was first published in 2002: The purpose of this book is to provide, as far as possible, a broad understanding of all areas of airline finance. It is intended to be suitable for both those in the industry without any financial background and newcomers to the industry who may have some knowledge of finance.
