Buyology
Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Card Modeling
Card Modeling

Author: Eric Sayer Peterson

Publisher: Caltrop Pub

Published: 1994-01-01

Total Pages: 55

ISBN-13: 9780963710000

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Book & Print in New Zealand
Book & Print in New Zealand

Author: Douglas Ross Harvey

Publisher: Victoria University Press

Published: 1997

Total Pages: 356

ISBN-13: 9780864733313

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A guide to print culture in Aotearoa, the impact of the book and other forms of print on New Zealand. This collection of essays by many contributors looks at the effect of print on Maori and their oral traditions, printing, publishing, bookselling, libraries, buying and collecting, readers and reading, awards, and the print culture of many other language groups in New Zealand.

Anagram Solver
Anagram Solver

Author: Bloomsbury Publishing

Publisher: Bloomsbury Publishing

Published: 2009-01-01

Total Pages: 719

ISBN-13: 1408102579

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Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.

Encyclopedia of the Book
Encyclopedia of the Book

Author: Geoffrey Ashall Glaister

Publisher:

Published: 1996

Total Pages: 592

ISBN-13:

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It is an all-encompassing encyclopedia which covers all aspects of the book-- from specific biographies of publishers, book designers, printers, etc.-- and histories of the book's development from all angles.

Fine Printing and Private Presses
Fine Printing and Private Presses

Author: Roderick Cave

Publisher:

Published: 2001

Total Pages: 290

ISBN-13:

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Writing to the Monotype Recorder in 1933, Eric Gill stated that a private press prints solely what it chooses to print, whereas a public press prints what its customers demand of it. Although the most famous private presses came out of the arts and crafts movement, in the 100 years since the formation of Morris's Kelmscott Press, fine printing has emerged as a distinct subject. In this series of essays, Roderick Cave draws on over 40 years experience of study, to examine the history and output of some of the famous presses such as the Doves Press and the Golden Cockerel Press, as well as some of the lesser known names such as the Pear Tree Press and the Pontine Press. The geographical range of fine printing extends around the world from the UK and US to Italy, Austria and Jamaica.