Print Is Dead
Print Is Dead

Author: Jeff Gomez

Publisher: Macmillan

Published: 2009-06-09

Total Pages: 266

ISBN-13: 0230614469

DOWNLOAD EBOOK

For over 1500 years books have weathered numerous cultural changes remarkably unaltered. Through wars, paper shortages, radio, TV, computer games, and fluctuating literacy rates, the bound stack of printed paper has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change. Newspapers are struggling for readers and relevance; downloadable music has consigned the album to the format scrap heap; and the digital revolution is now about to leave books on the high shelf of history. In Print Is Dead, Gomez explains how authors, producers, distributors, and readers must not only acknowledge these changes, but drive digital book creation, standards, storage, and delivery as the first truly transformational thing to happen in the world of words since the printing press.

The End of Print
The End of Print

Author: Lewis Blackwell

Publisher: Laurence King Publishing

Published: 2000

Total Pages: 184

ISBN-13: 9781856692168

DOWNLOAD EBOOK

Examines the graphic artist's approach and discusses the extreme reactions to his work.

Page One
Page One

Author: David Folkenflik

Publisher: PublicAffairs

Published: 2011-06-08

Total Pages: 209

ISBN-13: 1610390776

DOWNLOAD EBOOK

The news media is in the middle of a revolution. Old certainties have been shoved aside by new entities such as WikiLeaks and Gawker, Politico and the Huffington Post. But where, in all this digital innovation, is the future of great journalism? Is there a difference between an opinion column and a blog, a reporter and a social networker? Who curates the news, or should it be streamed unimpeded by editorial influence? Expanding on Andrew Rossi's "riveting" film (Slate), David Folkenflik has convened some of the smartest media savants to talk about the present and the future of news. Behind all the debate is the presence of the New York Times, and the inside story of its attempt to navigate the new world, embracing the immediacy of the web without straying from a commitment to accurate reporting and analysis that provides the paper with its own definition of what it is there to showcase: all the news that's fit to print.

New Bad News
New Bad News

Author: Ryan Ridge

Publisher: Sarabande Books

Published: 2020-05-19

Total Pages: 134

ISBN-13: 1946448575

DOWNLOAD EBOOK

In New Bad News, the frenetic and far-out worlds of fading celebrities, failed festival promoters, underemployed adjuncts, and overly aware chatbots collide. A Terminator statue comes to life at the Hollywood Wax Museum; a coyote laps up Colt 45, as a passerby looks on in existential quietude; a detective disappears while investigating a missing midwestern cam girl. Set in Kentucky, Hollywood, and the afterlife, these bright, bold short-shorts and stories construct an uncannily familiar, alternate-reality America.

Routledge Handbook of Health and Media
Routledge Handbook of Health and Media

Author: Lester D. Friedman

Publisher: Taylor & Francis

Published: 2022-08-30

Total Pages: 618

ISBN-13: 1000622819

DOWNLOAD EBOOK

The Routledge Handbook of Health and Media provides an extensive review and exploration of the myriad ways that health and media function as a symbiotic partnership that profoundly influences contemporary societies. A unique and significant volume in an expanding pedagogical field, this diverse collection of international, original, and interdisciplinary essays goes beyond issues of representation to engage in scholarly conversations about the web of networks that inextricably bind media and health to each other. Divided into sections on film, television, animation, photography, comics, advertising, social media, and print journalism, each chapter begins with a concrete text or texts, using it to raise more general and more theoretical issues about the medium in question. As such, this Handbook defines, expands, and illuminates the role that the humanities and arts play in the education and practice of healthcare professionals and in our understanding of health, illness, and disability. The Routledge Handbook of Health and Media is an invaluable reference for academics, students and health professionals engaged with cultural issues in media and medicine, popular representations of disease and disability, and the patient/professional health care encounter.

Advertising Design by Medium
Advertising Design by Medium

Author: Robyn Blakeman

Publisher: Routledge

Published: 2022-03-28

Total Pages: 493

ISBN-13: 1000551393

DOWNLOAD EBOOK

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596

The Routledge Handbook of Magazine Research
The Routledge Handbook of Magazine Research

Author: David Abrahamson

Publisher: Routledge

Published: 2015-06-05

Total Pages: 998

ISBN-13: 1317524527

DOWNLOAD EBOOK

Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.

Business Strategies for Magazine Publishing
Business Strategies for Magazine Publishing

Author: Mary Hogarth

Publisher: Routledge

Published: 2018-04-17

Total Pages: 308

ISBN-13: 1315464551

DOWNLOAD EBOOK

Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies. Traditional business models are evaluated alongside new online approaches, and readers will be introduced to the Magazine Publishing Strategic Quadrant, a model created by the author as an alternative to the Business Canvas Model. In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Jessica Strawser of Writer’s Digest and former Good Housekeeping Editorial Director Lindsay Nicholson, offer readers an insight into how to produce and monetise online content. These interviews appear alongside exercises and action plans that give readers the opportunity to put what they have learned into practice. With real-world advice and practical activities and resources throughout the book, journalism students and young professionals will find this an essential guide to successfully building a career in the modern magazine industry.

Writing for Digital Media
Writing for Digital Media

Author: Brian Carroll

Publisher: Routledge

Published: 2010-06-01

Total Pages: 329

ISBN-13: 1135851360

DOWNLOAD EBOOK

Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.