Silent Selling
Silent Selling

Author: Judith A. Bell

Publisher: Bloomsbury Publishing USA

Published: 2022-01-01

Total Pages: 447

ISBN-13: 1501367978

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"Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery and food services and non-traditional retailing environments. This book covers everything from eye-catching color arrangements, to lighting, to the importance of signage. Visual merchandising careers are also discussed"--

Layout Essentials
Layout Essentials

Author: Beth Tondreau

Publisher: Fair Winds Press

Published: 2011-06

Total Pages: 209

ISBN-13: 1592537073

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This book outlines and demonstrates basic layout/grid guidelines and rules.

Store Design and Visual Merchandising, Second Edition
Store Design and Visual Merchandising, Second Edition

Author: Claus Ebster

Publisher: Business Expert Press

Published: 2015-03-05

Total Pages: 289

ISBN-13: 1631571133

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The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.

The American Grocery Store
The American Grocery Store

Author: James Mayo

Publisher: Praeger

Published: 1993-08-30

Total Pages: 312

ISBN-13:

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When people think of a grocery store, they have a multitude of images from a neighborhood shop on the corner to the modern-day supermarket. The grocery store has had a rich history, as business conditions have contributed to changes in both its economic and its architectural character. This book provides a history of the grocery store. Beginning with the public markets and general stores of our early cities and the general stores of small towns and hinterlands, this volume traces the evolution of the all-purpose grocery store with the advent of mass distribution, the growth of the supermarket, and the present-day convenience stores, co-ops, warehouse markets, hypermarkets, and wholesale clubs.

Principles of Retailing
Principles of Retailing

Author: John Fernie

Publisher: Routledge

Published: 2015-04-24

Total Pages: 368

ISBN-13: 1317648293

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Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain. This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

Best Practices for Graphic Designers, Grids and Page Layouts
Best Practices for Graphic Designers, Grids and Page Layouts

Author: Amy Graver

Publisher:

Published: 2012-07

Total Pages: 194

ISBN-13: 1592537855

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This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.