Strategic Brand Management
Strategic Brand Management

Author: Richard H. Elliott

Publisher: Oxford University Press, USA

Published: 2011-03-10

Total Pages: 321

ISBN-13: 019956521X

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Strategic Brand Management, Second Edition, adopts an innovative socio-cultural perspective that provides students with an understanding of the dynamics of the field and enables them to engage with the issues that lie within. At the same time, the text also integrates more traditional notions of the brand in terms of equity and positioning. The wide experience of the author team--from consulting with industry leaders to teaching demanding MBA and executive development courses--has resulted in a text full of exciting ideas that are firmly grounded in managerial implications and applications. Building on a solid theoretical foundation, the authors also apply theory to examples throughout, helping students to understand the practical applications of brand management. By using a wealth of new and up-to-date illustrative examples and case material--including coverage of high-tech innovation--they have created a text that is both cutting-edge in terms of theory and also accessible to students.

Catalog of Copyright Entries. Third Series
Catalog of Copyright Entries. Third Series

Author: Library of Congress. Copyright Office

Publisher: Copyright Office, Library of Congress

Published: 1961

Total Pages: 2006

ISBN-13:

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Includes Part 1, Number 1 & 2: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - December)

Jennifer Price Lives a Charmed Life
Jennifer Price Lives a Charmed Life

Author: Mindy Klasky

Publisher: Peabridge Press

Published: 2022-11-29

Total Pages: 380

ISBN-13: 1950184536

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"The characters are fresh, the plot is fast, the humor is great, and the sex is muy caliente!"—Reader PB Personal assistant Jen Price is eager to start her new job on North Carolina’s Outer Banks, supporting temperamental chef Noah Ryder as he judges a blockbuster reality TV cooking show. Jen, a widow, has a private mission to complete at the beach by Christmas Eve, and nothing will stop her. Not a coronavirus quarantine. Not Noah’s volatile public persona. Not the show’s producer, who seems determined to drive Jen from the set. Not even the secrets she confides in her diary, reliving past shame and regret. Soon, Jen and Noah's simmering attraction is tested by vegan Thanksgiving, the world's ugliest charm bracelet, and a possessed elevator. With their relationship boiling over, how do Jen and Noah avoid getting burned? Previously published as The F Word. The Women's Work Series includes: Katie McIntyre Hits a Home Run Jennifer Price Lives a Charmed Life Emily Holcomb Bakes a New Cake If you like romantic women's fiction (or romantic comedy or romcom or rom com) with a reality TV show about cooking and baking (sort of like GBBO and GBBS) especially ones with an office romance between a boss and an employee, where the employee is a widow and the couple is in forced proximity for the holidays (Thanksgiving and Christmas) in North Carolina, on the Outer Banks, all set during the coronavirus (COVID) pandemic and its quarantine (lockdown), then this is the book for you! 112922mkm

TILL THE EAGLE SCREAMS
TILL THE EAGLE SCREAMS

Author: Paul Rawlings

Publisher: Xlibris Corporation

Published: 2010-04-14

Total Pages: 305

ISBN-13: 145007586X

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“So many people are so furious about so many things,” cried Margie Bonner, “lobbyists giving bribes, Congress taking bribes—special interests running everything—Wall Street, the banks, US jobs staying overseas, unemployment and wars and dope peddling going on and on, decaying schools, overstuffed slums and prisons, illegal immigration, idiots writing the textbooks, and they all expect my husband to help! From one small incident, they make him a national hero. From one casual remark: ‘The lobbyists and Congress crooks should all be dragged out and shot,’ people think he plans it and will form a new party TO MAKE IT HAPPEN – AND THEY ALL WANT TO JOIN! He can’t deny he’d like to see it happen. The notion gives so many people comfort. We truly need a new party. So he can’t back down. We want to do good, but it is all so complicated—Whom can you trust, for instance, of those rushing in to be your allies? Where will it end?” wonders Margie. “Where will it end?”

Priceless
Priceless

Author: Joel Smallbone

Publisher: Worthy Books

Published: 2016-08-06

Total Pages: 209

ISBN-13: 1617958727

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The powerfully compelling novelization of the major motion picture by Joel and Luke Smallbone of the band for King & Country. James Stevens was, at one time, a good man with a great life. After the tragic death of his wife and losing custody of his little girl, James is at the darkest crossroad of his life. Angry, desperate, and unable to hold down a steady job, he agrees to drive a box truck on a shady, one-time trip cross country for cash-no questions asked. When he discovers what he is delivering is actually a who, the questions in his mind begin haunting him mercilessly. James becomes an unlikely hero who must fight to save the lives of two young women and finds himself falling in love with one of them. Can love, strength, and faith redefine his past and change the course of his future?