Presenting Science to the Public
Presenting Science to the Public

Author: Barbara Gastel

Publisher:

Published: 1983

Total Pages: 172

ISBN-13:

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Abstract: A text for science professionals, prepared by a physician who has specialized in scientific communication, presents practical guidelines for conveying abstruse, difficult, or highly technical information to nontechnical audiences. The text sets out the basic principles of communication and illustrates these principles from the author's personal experiences. The material is organized into 2 principal parts: the first deals with presenting science through the mass media; the second considers presenting science directly to the public. General principles for communicating science to the public also are discussed. (wz).

Communicating Science Effectively
Communicating Science Effectively

Author: National Academies of Sciences, Engineering, and Medicine

Publisher: National Academies Press

Published: 2017-03-08

Total Pages: 153

ISBN-13: 0309451051

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Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.

Presenting Science Concisely
Presenting Science Concisely

Author: Bruce Kirchoff

Publisher: CABI

Published: 2021-10-21

Total Pages: 134

ISBN-13: 1789246997

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Imagine you are a scientist faced with presenting your research clearly and concisely. Where would you go for help? This book provides the answer. It shows how to use story structure to craft clear, credible presentations. In it you will find exercises to help you give both short and long presentations. Elevator pitches, lightning talks, Three Minute Thesis (3MT®), and conference presentations are all covered as are suggestions for longer presentations. Separate chapters address good poster design, how to tailor your talk to an audience, and presentation skills. Throughout the book the focus is on creating surprising, memorable stories. Scientific presentations are true stories about new discoveries. They are surprising because every new discovery changes our understanding of the world, and memorable because they move audiences. With light-hearted illustrations by Jon Wagner this book will appeal to researchers and graduate students in all areas of science, and other disciplines too.

SELL YOUR RESEARCH
SELL YOUR RESEARCH

Author: Alexia Youknovsky

Publisher: Springer Nature

Published: 2020-04-06

Total Pages: 157

ISBN-13: 303034181X

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Public speaking is an essential component in the life of a scientist, whatever your level of career. In this book, the authors describe a tried-and-tested technique for preparing a presentation: the SELL Method. Following these three simple steps - Skeleton, Envelope, Life & Logistics - will help you make the most out of any talk. Whether it be a 3-minute pitch or an hour-long plenary session, you will find pages of advice, theory and practical exercises enabling you to SELL YOUR RESEARCH with impact. For scientists these days, the work is not done until it is communicated. And now that problem is solved. Solidly researched and immaculately written, Sell Your Research is a goldmine of useful advice. Whether you are brimming with confidence or just setting out, this gem of a guidebook will improve every presentation and nurture every budding science communicator. Dr. Stephen Webster, Director of Science Communication Unit, Imperial College London Public speaking is one of the most intimidating but crucial tasks in a scientist’s career. This book provides a welcoming, clear, step-by-step guide to improving your presentations at every level. Reading it and following its advice will make your science talks less frightening and more enjoyable. Dr. Laura Helmuth, Health, Science & Environment Editor, Washington Post

The Craft of Scientific Presentations
The Craft of Scientific Presentations

Author: Michael Alley

Publisher: Springer Science & Business Media

Published: 2006-05-17

Total Pages: 248

ISBN-13: 0387225870

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This timely and hugely practical work provides a score of examples from contemporary and historical scientific presentations to show clearly what makes an oral presentation effective. It considers presentations made to persuade an audience to adopt some course of action (such as funding a proposal) as well as presentations made to communicate information, and it considers these from four perspectives: speech, structure, visual aids, and delivery. It also discusses computer-based projections and slide shows as well as overhead projections. In particular, it looks at ways of organizing graphics and text in projected images and of using layout and design to present the information efficiently and effectively.

Presentation Zen
Presentation Zen

Author: Garr Reynolds

Publisher: Pearson Education

Published: 2009-04-15

Total Pages: 316

ISBN-13: 0321601890

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FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

The Chicago Guide to Communicating Science
The Chicago Guide to Communicating Science

Author: Scott L. Montgomery

Publisher: University of Chicago Press

Published: 2017-02-21

Total Pages: 351

ISBN-13: 022614450X

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This book is a comprehensive guide to scientific communication that has been used widely in courses and workshops as well as by individual scientists and other professionals since its first publication in 2002. This revision accounts for the many ways in which the globalization of research and the changing media landscape have altered scientific communication over the past decade. With an increased focus throughout on how research is communicated in industry, government, and non-profit centers as well as in academia, it now covers such topics as the opportunities and perils of online publishing, the need for translation skills, and the communication of scientific findings to the broader world, both directly through speaking and writing and through the filter of traditional and social media. It also offers advice for those whose research concerns controversial issues, such as climate change and emerging viruses, in which clear and accurate communication is especially critical to the scientific community and the wider world.

Slide:ology
Slide:ology

Author: Nancy Duarte

Publisher: "O'Reilly Media, Inc."

Published: 2008-08-07

Total Pages: 294

ISBN-13: 0596522347

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A collection of best practices for creating slide presentations. It changes your approach, process and expectations for developing visual aides. It makes the difference between a good presentation and a great one.

Communicating Popular Science
Communicating Popular Science

Author: S. Perrault

Publisher: Springer

Published: 2013-07-12

Total Pages: 218

ISBN-13: 1137017589

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Technoscientific developments often have far-reaching consequences, both negative and positive, for the public. Yet, because science has the authority to decide which judgments about scientific issues are sound, public concerns are often dismissed because they are not part of the technoscientific paradigm they question. This book addresses the role of science popularization in that paradox; it explains how science writing works and argues that it can do better at promoting public discussions about science-related issues. To support these arguments, it situates science popularization in its historical and cultural context; provides a conceptual framework for analyzing popular science texts; and examines the rhetorical effects of common strategies used in popular science writing. Twenty-six years after Dorothy Nelkin's groundbreaking book, Selling Science: How the Press Covers Science and Technology, popular science writing is still not meeting its potential as a public interest genre; Communicating Popular Science explores how it can move closer to doing so.

Making Data Talk
Making Data Talk

Author: David E. Nelson (M.D.)

Publisher:

Published: 2009

Total Pages: 340

ISBN-13: 019538153X

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The demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is (1) to summarize and synthesize research on the selection and presentation of data pertinent to public health, and (2) to provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers, and the press in typical real-world situations. Because communication is complex and no one approach works for all audiences, the authors emphasize how to communicate data "better" (and in some instances, contrast this with how to communicate data "worse"), rather than attempting a cookbook approach. The book contains a wealth of case studies and other examples to illustrate major points, and actual situations whenever possible. Key principles and recommendations are summarized at the end of each chapter. This book will stimulate interest among public health practitioners, scholars, and students to more seriously consider ways they can understand and improve communication about data and other types of scientific information with the public, policy makers, and the press. Improved data communication will increase the chances that evidence-based scientific findings can play a greater role in improving the public's health.