FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
This studio companion, filled with techniques and useful tips, offers step-by-step methods for preparing plan, elevation, section and axiometric drawings using pencil, pen and ink, colour media and air brush techniques. It gives easy to follow instructions to reveal how to achieve a total composition of individual drawing elements, also including a colour portfolio of composite drawings by internationally known architects.
Architectural presentation drawings are used by architects to express their visions for the future. While computer drafting facilitates technical complexity and stylistic unity, hand-drafted drawings allow architects to communicate their thoughts in their own unique design languages - singular visual gestures that help their projects stand out from the competition.
Part narrative, part business book; Architect + Entrepreneur is filled with contemporary, relevant, fresh tips and advice, from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem:Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you're an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution:Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, "think big, start small, and learn fast." It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you'll be challenged to craft a brand and you'll sell it using new technologies. Follow the guide sequentially and you'll have both the tools and a profitable small business.
Architectural design can play a role in helping make the past present in meaningful ways when applied to preexisting buildings and places that carry notable and troubling pasts. In this comparative analysis, Rumiko Handa establishes the critical role architectural designs play in presenting difficult pasts by examining documentation centers on National Socialism in Germany. Presenting Difficult Pasts Through Architecture analyzes four centers – Cologne, Nuremberg, Berlin, and Munich – from the point of view of their shared intent to make the past present at National Socialists' perpetrator sites. Applying original frameworks, Handa considers what more architectural design could do toward meaningful representations and interpretations of difficult pasts. This book is a must-read for students, practitioners, and academics interested in how architectural design can participate in presenting the difficult pasts of historical places in meaningful ways.
The completely updated, illustrated bestseller on architectural graphics with over 500,000 copies sold Architectural Graphics presents a wide range of basic graphic tools and techniques designers use to communicate architectural ideas. Expanding upon the wealth of illustrations and information that have made this title a classic, this Fourth Edition provides expanded and updated coverage of drawing materials, multiview drawings, paraline drawings, and perspective drawings. Also new to this edition is the author's unique incorporation of digital technology into his successful methods. While covering essential drawing principles, this book presents: approaches to drawing section views of building interiors, methods for drawing modified perspectives, techniques for creating accurate shade and shadows, expert styles of freehand sketching and diagramming, and much more.
Master the basics of architectural sketching with this proven 6-step framework: 01/Lines & 2D Objects 02/Basic Perspective Rules 03/Shadows, Textures & Materiality 04/Populating Your Sketch 05/Adding Vegetation 06/Awesome Perspective Sketch This book also includes 40+ specific tips & tricks, 15 worksheets, and countless finished sketches.