Selling the Old-time Religion
Selling the Old-time Religion

Author: Douglas Carl Abrams

Publisher: University of Georgia Press

Published: 2001

Total Pages: 198

ISBN-13: 9780820322940

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The relationship between Protestant fundamentalists and mass culture is often considered complex and ambiguous. Selling the Old-Time Religion examines this relationship and shows how the first generation of fundamentalists embraced the modern business and entertainment techniques of marketing, advertising, drama, film, radio, and publishing to spread the gospel. Selectively, and with more sophistication than has been accorded to them, fundamentalists adapted to the consumer society and popular culture with the accompanying values of materialism and immediate gratification, despite the seeming conflict between these values and certain tenets of their religious beliefs. Selling the Old-Time Religion is written by a fundamentalist who is based at the country's foremost fundamentalist institute of higher education. It is a candid and remarkable piece of scholarship that reveals from the inside the movement's first encounters with some of the media methods it now wields with well-documented virtuosity. Carl Abrams draws extensively on sermons, popular journals, and educational archives to reveal the attitudes and actions of the fundamental leadership and the laity. Abrams discusses how fundamentalists' outlook toward contemporary trends and events shifted from aloofness to engagement as they moved inward from the margins of American culture and began to weigh in on the day's issues--from jazz to "flappers"--in large numbers. Fundamentalists in the 1920s and 1930s "were willing to compromise certain traditions that defined the movement, such as premillennialism, holiness, and defense of the faith," Abrams concludes, "but their flexibility with forms of consumption and pleasure strengthened their evangelistic emphasis, perhaps the movement's core." Contrary to the myth of fundamentalism's demise after the Scopes Trial, the movement's uses of mass culture help explain their success in the decades following it. In the end fundamentalists imitated mass culture not to be like the world but to evangelize it.

Old-Time Religion Embracing Modernist Culture
Old-Time Religion Embracing Modernist Culture

Author: Douglas Carl Abrams

Publisher: Lexington Books

Published: 2016-12-07

Total Pages: 259

ISBN-13: 1498545068

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Old-Time Religion Embracing Modernist Culture focuses on the founding generation of American fundamentalism in the 1920s and 1930s and their interactions with modernity. While there were culture wars, there was also an embrace. Through a book culture, fostered by liberal Protestants, and thriving periodicals, they strengthened their place in American culture and their adaptation helps explain their resilience in the decades to come. The most significant adaptation to modernist culture was the embrace of the modern, secular university as a model for evangelical higher education. After political battles along sectarian lines in the twenties, fundamentalists learned to compete in a pluralist society. By the thirties they were among the strongest supporters of Jews and began working with Catholics to fight communism. In politics and higher education they encountered issues of race, gender, and class. While opposing higher critics of the Bible, their approaches to texts were in some cases similar: a focus on the original languages, commitment to scholarship, ambiguities about both the role of reason and the interpretation of key doctrines. Several had graduate training, some even in European universities. With their views of end times, they continued innovative approaches to prophetic texts from nineteenth-century dispensationalists. In response to evolution and prophetic texts, in a time-conscious age, they also had innovative ideas about biblical time. Fundamentalists engaged in debate with Freud and, while rejecting his ideas, absorbed elements of psychology. Some understood William James’ effort to accommodate religion and modern ideas. Although rejecting John Dewey’s pragmatism, fundamentalists found value in studying modern philosophy. They tapped a secular, Enlightenment philosophy to defend their supernatural Christianity. Between the wars they even participated in the interest in Nietzsche. Usually dismissed as fractious, they rose above core differences and cooperated among themselves across denominational lines in building organizations. In doing so, they reflected both the ecumenism of the liberal Protestants and the organizational impulse in modern urban, industrial society. This study, the first to focus on the founding generation, also covers a broad spectrum of fundamentalists, from the Northeast, Midwest, the South, and the West Coast, including some often overlooked by other historians