Forecasting Techniques for Urban and Regional Planning
Forecasting Techniques for Urban and Regional Planning

Author: Brian Field

Publisher: Routledge

Published: 2018-05-30

Total Pages: 227

ISBN-13: 1351062484

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Originally published in 1987, Forecasting Techniques for Urban and Regional Planning is an introduction to the various analytical techniques which have been developed and applied in urban and regional analysis in planning practice. The subjects covered are population, housing, employment, transport, shopping, recreation, and integrated forecasting. Each technique, placed in the context of policy formulation and political matters, is presented both verbally and mathematically, and it separating characteristic is illustrated with detailed but simple practical examples. The techniques examined are set in a policy context and their practical limitations are identified.

Strategic Marketing Planning
Strategic Marketing Planning

Author: Karel Jan Alsem

Publisher: Taylor & Francis

Published: 2023-11-01

Total Pages: 567

ISBN-13: 1000984559

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This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values. This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. Support materials include PowerPoint slides.

Advanced Technologies for Planning and Operation of Prosumer Energy Systems, volume III
Advanced Technologies for Planning and Operation of Prosumer Energy Systems, volume III

Author: Bin Zhou

Publisher: Frontiers Media SA

Published: 2024-07-30

Total Pages: 385

ISBN-13: 2832552463

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Prosumers, such as energy storage, smart home, and microgrids, are the consumers who also produce and share surplus energy with other users. With capabilities of flexibly managing the generation, storage and consumption of energy in a simultaneous manner, prosumers can help improve the operation efficiency of smart grid. Due to the rapid expansion of prosumer clusters, the planning and operation issues of prosumer energy systems have been increasingly raised. Aspects including energy infrastructure design, energy management, system stability, etc., are urgently required to be addressed while taking full advantage of prosumers' capabilities. However, up to date, the research on prosumers has not drawn sufficient attention. This proposal presents the need to introduce a Research Topic on prosumer energy systems in Frontiers in Energy Research. We believe this Research Topic can promote the research on advanced planning and operation technologies of prosumer energy systems and contribute to the carbon neutrality for a sustainable society.

A Handbook of Management Techniques
A Handbook of Management Techniques

Author: Michael Armstrong

Publisher: Kogan Page Publishers

Published: 2001

Total Pages: 776

ISBN-13: 9780749430948

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The third edition of this handbook of management techniques contains tried and tested techniques alongside all the techniques that have developed since the last edition. Areas covered include: corporate management; marketing management; operations management; and financial management.

Malcolm McDonald on Marketing Planning
Malcolm McDonald on Marketing Planning

Author: Malcolm McDonald

Publisher: Kogan Page Publishers

Published: 2007-11-03

Total Pages: 207

ISBN-13: 0749452846

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As a busy marketing professional or student, you'll find that this information-crammed guide to marketing planning is perfect for you. Snappy and succinct, Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With test questions at the end of each chapter to aid understanding, this really is the essential guide to marketing planning. Written by the world-class authority on marketing plans, this book is perfect for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track straight away.