Preadolescent Children's Attitudes Toward Television Commercials
Author: Clara P. Ferguson
Publisher:
Published: 1975
Total Pages: 102
ISBN-13:
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Author: Clara P. Ferguson
Publisher:
Published: 1975
Total Pages: 102
ISBN-13:
DOWNLOAD EBOOKAuthor: Clara Jean Potter Ferguson
Publisher:
Published: 1973
Total Pages: 274
ISBN-13:
DOWNLOAD EBOOKAuthor: Glen Riecken
Publisher:
Published: 1981
Total Pages: 5
ISBN-13:
DOWNLOAD EBOOKAuthor: Richard Adler
Publisher: Washington : National Science Foundation
Published: 1977
Total Pages: 244
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1977
Total Pages: 244
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1977
Total Pages: 248
ISBN-13:
DOWNLOAD EBOOKAuthor: Clint B. Tankersley
Publisher:
Published: 1980*
Total Pages: 8
ISBN-13:
DOWNLOAD EBOOKAuthor: M. Carole Macklin
Publisher: SAGE Publications
Published: 1999-07-16
Total Pages: 337
ISBN-13: 1452262179
DOWNLOAD EBOOKChildren represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
Author: Barrie Gunter
Publisher: Routledge
Published: 2004-09-22
Total Pages: 195
ISBN-13: 1135626316
DOWNLOAD EBOOKThe current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
Author: Joseph E. Phelps
Publisher:
Published: 1990
Total Pages: 274
ISBN-13:
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