Portraiture Unplugged

Portraiture Unplugged

Author: Carl Caylor

Publisher: Amherst Media

Published: 2015-06-22

Total Pages: 127

ISBN-13: 160895885X

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Good lighting is everything in portraiture. The right light sculpts our subjects, smooths the skin, evens skin tones, and helps create the feeling of a third dimension in a two-dimensional image. The gold standard of lighting has, for the better part of a century, been produced by artificial lights (hot lights or strobes) in the studio. These sources allow for precise lighting effects on demand. However, artificial light cannot match the beauty or ambience that gorgeous natural light creates—and studio lighting can break the bank. In part 1 of this book, Carl Caylor introduces readers to a failproof method for understanding, shaping, and harnessing natural light for dazzling results that rival studio-lighting looks. Using your powers of observation, an understanding of the physics of light, and employing a couple of inexpensive tools (reflector panels to bounce light and a gobo to block light), Caylor shows you how to make the most of the sunlight for indoor and outdoor location shoots—and even studio work. You’ll learn how to tweak the direction of light and manipulate lighting angles to re-create classic portrait lighting styles—short lighting, broad lighting, Rembrandt lighting, and more—that flatter and contour your subjects’ facial structures to make them look their very best. In part 2 of the book, Carl provides an in-depth analysis into the techniques he used to create 60 beautiful natural-light portraits in myriad locations and circumstances, producing a wide range of portrait looks. Readers will learn how to integrate other elements that are important to building an effective portrait—including prop selection, wardrobe, composition, expression, posing, and even planning for a top-notch, contrasty black & white shot. The text in this book, along with inspirational images, will coax many readers to enjoy a “back to basics” approach that will allow them to produce technically exquisite and profoundly artful, flattering portraits that will sell themselves to clients every time.


Pro's Guide to iPhoneography

Pro's Guide to iPhoneography

Author: Robert Morrissey

Publisher: Amherst Media

Published: 2015-08-11

Total Pages: 128

ISBN-13: 160895711X

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The iPhone is revolutionizing photography. Never before has a camera been so portable yet powerful, so versatile and ubiquitous. Yet, as this book shows, this amazing device has untapped potential for taking jaw-droppingly detailed, sharp, professional-quality images. In this book, commercial photographer Robert Morrissey investigates the photographic capabilities of the iPhone, right out of the box, then moves to advanced uses that will surprise even seasoned photographers. Starting with the basics, Morrissey teaches readers critical strategies for taking great pictures—from how to properly hold your phone, to how and why to use the flash. You’ll learn simple ideas for improving your photos—from crafting a strong composition to posing subjects for flattering results. Next, you’ll learn to use the iPhone’s panoramic and HDR features to take your imaging to the next level. You’ll also get some great insights into how to photograph action, scenes with non-average tones, landscapes, and much more—with natural light and flash.


Studio Lighting Unplugged

Studio Lighting Unplugged

Author: Rod Deutschmann

Publisher: Amherst Media

Published: 2014-12-26

Total Pages: 160

ISBN-13: 160895272X

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This lighting manual shows that successful studio photography does not require a warehouse-sized space brimming with expensive lights, Hollywood-style facades, and a half-dozen assistants making the client lattes. Rather, this guide shows photographers how to create studio lighting effects that range from clean and classic to highly complex and use a garage, spare bedroom, or even a backyard as their “studio.” The simple setups show that one to three small, inexpensive electronic flash units—along with budget-friendly stands, communication systems, and some do-it-yourself light modifiers—can be combined to create brilliant studio-quality images without the studio. Numerous sample shoots and plans provide clear instructions for taking control of any environment to create spectacular images.


Mastering Exposure

Mastering Exposure

Author: Mark Chen

Publisher: Amherst Media

Published: 2015-11-16

Total Pages: 127

ISBN-13: 1608959597

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In photography, every decision, creative and technical, rides on achieving a good exposure. When shooting portraits or products, landscapes or architecture, we must control our camera’s settings to ensure that just the right amount of light is allowed into the camera. When we strike the right balance in our exposure, we have a full range of tones, from pure white to deep blacks. We have rich visual detail. We have a sense of dimension. The colors and tones and contrast in our images weave the visual story of our subject and scene in a way that visually computes. As a result, we see just the image we strove to create, rendered perfectly in a way that satisfies our creative vision. In this book, Mark Chen shows you how to take full control over the science of exposure, providing you with the foundational skill-set you need to maximize your artistic vision.


Sikh Weddings

Sikh Weddings

Author:

Publisher: Amherst Media

Published: 2016-05-16

Total Pages: 245

ISBN-13: 1682030385

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Sikh weddings are vibrant, ritual-steeped events that can stretch on for days. Each wedding is unique and unforgettable. Photographing them is a joy and a challenge: there are countless facets to photograph — and many moments seeped in meaning and tradition. Documenting can’t-miss moments as they unfold requires a comprehensive understanding of the elements of the wedding, from start to finish. Sohal teaches readers the ins and outs of photographing the Sikh wedding. He offers general guidelines — greetings to use with men versus those to use with women — and moves on to share some pointers regarding general expectations the family will have of the photographer (e.g., never refuse food — that would be impolite; expect to take far more family photos than you may be accustomed to). Next, he describes the major events of the wedding and explains the significance of each. With easy to digest text and gorgeous illustrations, this book is not to be missed.


The Soft Touch

The Soft Touch

Author:

Publisher: Amherst Media

Published: 2015-10-19

Total Pages: 128

ISBN-13: 1608959503

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Image sharpness is one of photography’s yin/yang propositions. Soft focus can impair a photograph, and just as readily enhance it—in some cases, greatly enhance it. What we perceive as blur, as soft zones in a picture, function in very much the same manner as deep shadows or overexposed highlights. By minimizing or concealing certain details in the image by selectively throwing areas out of focus at will, the photographer can direct a viewer’s attention through the image as he or she intends. Like the rest stops in a piece of music, creatively manipulated zones of softness can totally govern a photograph’s overall impact. There are dozens of ways to selectively reduce sharpness in any part of an image, and three important reasons for a photographer to be fluent in his or her ability to create a soft-focus look: (1) to emphasize important picture details by subordinating or eliminating others; (2) to reduce or remove details of a subject that undermine a picture’s intent, and (3) to create a mood impression, an aura, that suggests something about a subject that doesn’t actually appear in the frame. In this book, Jim Cornfield surveys in detail the art of selectively using soft focus in your photography. Readers will learn about the history of soft-focus photography, then move to technical discussions for creating the effect in-camera (taking advantage of spherical aberrations, circles of confusion, and bokeh—the way a lens, due to its unique properties and specific aperture shape, renders image areas that lie outside of the focus range—often described as “good” or “bad” bokeh). Next, readers will move on to a study of post-capture image manipulations using Photoshop and third-party plugins in order to re-create traditional effects. Finally, the author includes an appendix of currently available optical and digital products intended for the creative application of soft-focus effects. Armed with the tools needed to produce a predictable soft-focus look, readers will be able to expand their photographic repertoire for enhanced artistic expression and stand-out work that will draw clients and generate client referrals.


Doug Box's Available Light Photography

Doug Box's Available Light Photography

Author: Doug Box

Publisher: Amherst Media

Published: 2014-12-26

Total Pages: 160

ISBN-13: 1608954730

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Covering every aspect of creating portraits in available light, acclaimed professional photographer Doug Box provides tips for finding great natural light, practical approaches for optimizing exposure, and techniques for posing subjects for the most flattering effects. For those situations when “perfect” available light can’t be found, readers are shown how to modify ambient light to suit their purposes—or give it a bump in intensity with a little pop of flash. Additional topics touched upon include proper lens selection, calculating exposure, managing ambient light both indoors and out, shooting at night, and more. A discussion of applying the many techniques to nature and wildlife, travel, and sports photography rounds out this all-encompassing guide to working with available light.


Theory of the Gimmick

Theory of the Gimmick

Author: Sianne Ngai

Publisher: Belknap Press

Published: 2020-06-16

Total Pages: 417

ISBN-13: 0674984544

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Christian Gauss Award Shortlist Winner of the ASAP Book Prize A Literary Hub Book of the Year “Makes the case that the gimmick...is of tremendous critical value...Lies somewhere between critical theory and Sontag’s best work.” —Los Angeles Review of Books “Ngai exposes capitalism’s tricks in her mind-blowing study of the time- and labor-saving devices we call gimmicks.” —New Statesman “One of the most creative humanities scholars working today...My god, it’s so good.” —Literary Hub “Ngai is a keen analyst of overlooked or denigrated categories in art and life...Highly original.” —4Columns “It is undeniable that part of what makes Ngai’s analyses of aesthetic categories so appealing...is simply her capacity to speak about them brilliantly.” —Bookforum “A page turner.” —American Literary History Deeply objectionable and yet strangely attractive, the gimmick comes in many guises: a musical hook, a financial strategy, a striptease, a novel of ideas. Above all, acclaimed theorist Sianne Ngai argues, the gimmick strikes us both as working too little (a labor-saving trick) and working too hard (a strained effort to get our attention). When we call something a gimmick, we register misgivings that suggest broader anxieties about value, money, and time, making the gimmick a hallmark of capitalism. With wit and critical precision, Ngai explores the extravagantly impoverished gimmick across a range of examples: the fiction of Thomas Mann, Helen DeWitt, and Henry James; the video art of Stan Douglas; the theoretical writings of Stanley Cavell and Theodor Adorno. Despite its status as cheap and compromised, the gimmick emerges as a surprisingly powerful tool in this formidable contribution to aesthetic theory.


50 Lighting Setups for Portrait Photographers

50 Lighting Setups for Portrait Photographers

Author: Steven H Begleiter

Publisher: Amherst Media

Published: 2014-12-26

Total Pages: 161

ISBN-13: 1608954900

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This cookbook-style guide to portrait lighting contains all the ingredients necessary for a successful photo shoot. With 60 two-page spreads highlighting the techniques used to create stunning portraits alongside the portraits themselves, aspiring photographers will have a clear sense of both the "how" and the "why" of good lighting. Difficult questions such as How can I downplay a double chin and dark shadows under the eyes? and How can I produce a soft, romantic feel in a woman's portrait? Are addressed and resolved in this no-nonsense guide to good lighting.