Portfolio Building Activities in Social Media
Portfolio Building Activities in Social Media

Author: Karen Freberg

Publisher: SAGE Publications

Published: 2021-08-23

Total Pages: 138

ISBN-13: 1071828061

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Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.

Social Media for Strategic Communication
Social Media for Strategic Communication

Author: Karen Freberg

Publisher: SAGE Publications

Published: 2018-07-13

Total Pages: 337

ISBN-13: 150638711X

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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.

Learning, Teaching, and Social Media
Learning, Teaching, and Social Media

Author: Andrew McWhirter

Publisher: Taylor & Francis

Published: 2024-01-31

Total Pages: 258

ISBN-13: 1351790048

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Employing a unique generational approach, this book critically assesses social media in educational contexts across all educational levels: from primary and secondary schools to further and higher education, proposing a schema for social media literacy (SML). Using research obtained from fieldwork observations conducted in online teaching groups, surveys, and in-depth interviews with teachers and educators on the topic of social media and education, chapters interrogate the historical relationship between educator and learner, and use the frame of expert methodology to understand what educators themselves consider important about social media and education relative to their sectors. Bringing together current literature from education, learning and media technologies, along with longstanding debates around technological influence, chapters also draw on audience and communication studies, psychology and arts and humanities at a time when many different disciplines are trying to understand what social media means to our society. This interdisciplinary volume will be of great interest to academics, researchers and postgraduates in the fields of technology in education, media literacy, and critical digital media. Practitioners involved in the sociology of education will also find the book of use.

Social Media for Strategic Communication
Social Media for Strategic Communication

Author: Karen Freberg

Publisher: SAGE Publications

Published: 2021-06-30

Total Pages: 489

ISBN-13: 1071826875

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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

A Practical Guide to Career Learning and Development
A Practical Guide to Career Learning and Development

Author: Barbara Bassot

Publisher: Routledge

Published: 2013-12-17

Total Pages: 178

ISBN-13: 1317914147

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A Practical Guide to Career Learning and Development is an essential guide for all those involved in careers education, either with sole responsibility or as part of a team. With a focus on career happiness, resilience and growth, this exciting book offers effective pedagogical strategies, techniques and activities to make career learning and development accessible and enjoyable, contributing to positive outcomes for all young people in the 11-19 phase of their education. With a wealth of support material such as teaching ideas, lesson plans, case studies and an illustrative student commentary, key topics covered include: Career Learning and Development needs of young people Career Learning and Development in the curriculum Practical activities for 11-14, 14-16 and 16-19 year olds Creating a positive environment for learning Teaching approaches Leadership and management Facilitating professional learning. A Practical Guide to Career Learning and Development is an invaluable resource for careers advisers and staff in schools with responsibility for leading and providing careers education as well as work-related learning, PSHE, citizenship, and pastoral programmes. It enables and supports all practitioners as they develop careers provision that better prepares young people for their future well-being and an ever-changing and unpredictable world of work.

20 Great Career-Building Activities Using Tumblr
20 Great Career-Building Activities Using Tumblr

Author: Susan Henneberg

Publisher: The Rosen Publishing Group, Inc

Published: 2016-12-15

Total Pages: 66

ISBN-13: 1508172676

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This guide gives an introduction to the Tumblr platform, as well as an overview of its etiquette and usage tips. While progressing through the twenty activities in this guide, readers will learn the basics of usage and the community, as well as safety tips. Activities include creating a personal blog and leveraging social media skills on behalf of an employer or a cause the reader is passionate about.

Transformative Teachers
Transformative Teachers

Author: Kira J. Baker-Doyle

Publisher: Harvard Education Press

Published: 2021-03-04

Total Pages: 294

ISBN-13: 1682530345

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cTransformative Teachers offers an insightful look at the growing movement of civic-minded educators who are using twenty-first-century participatory practices and connected technologies to organize change from the ground up. Kira J. Baker-Doyle highlights the collaborative, grassroots tactics that activist teachers are implementing to transform their profession and pursue greater social justice and equity in education. The author provides a framework and practical suggestions for charting the path to transformative teacher leadership as well as suggestions for how others, including administrators and outside organizations, can support them. In addition, the book profiles fifteen transformative teachers who are changing the face of education, features three case studies of organizational allies (Edcamps, the Philadelphia Education Fund, and the Connected Learning Alliance), and includes insights from a wide range of educational leaders. A guide to the norms and practices of innovative educators, Transformative Teachers offers a clear and compelling vision of the potential for grassroots change in education.

Digital Portfolio Construction
Digital Portfolio Construction

Author: Dale Fitch

Publisher: Cognella Academic Publishing

Published: 2021-06-25

Total Pages:

ISBN-13: 9781516527113

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Digital Portfolio Construction: A Guide for Showcasing Social Work Skills guides students through the process of compiling a digital portfolio--a collection of artifacts that demonstrates the knowledge, skills, and competencies they have mastered and articulates all they have learned throughout their social work program. The first part of the text focuses on constructing a digital portfolio, which includes the processes of gathering, selecting, reflecting, and sharing assignments and artifacts. In the later chapters, readers gain a greater understanding of the connection between what they learn within their courses and the social work competencies that are the hallmark of the profession. Recognizing that the construction and presentation of a digital portfolio requires active engagement and collaboration between students, faculty, and administration, two valuable appendices provide teaching suggestions for social work instructors and describe the programmatic and administrative contexts necessary to support the successful compilation of a digital portfolio and its use as a program outcome measure. Developed to help future practitioners increase their competence and confidence in presenting their knowledge and skills, Digital Portfolio Construction is a guide that can be integrated within social work curriculum and programs, or leveraged as a tool for independent study. Watch author Dale K. Fitch introduce Digital Portfolio Construction and speak to the how the text can help students recognize and reflect upon the competencies they acquire as they progress through their social work program. Watch Samantha Brown, M.S.W. speak to the importance of social work portfolios and how building a portfolio has been instrumental in her job search and professional networking.

Discovering Public Relations
Discovering Public Relations

Author: Karen Freberg

Publisher: SAGE Publications

Published: 2020-07-08

Total Pages: 401

ISBN-13: 1544355408

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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.

Brand Portfolio Strategy
Brand Portfolio Strategy

Author: David A. Aaker

Publisher: Free Press

Published: 2020-03-24

Total Pages: 368

ISBN-13: 1982146524

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In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.