Hot Text
Hot Text

Author: Jonathan Price

Publisher: New Riders

Published: 2002

Total Pages: 526

ISBN-13: 9780735711518

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Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

The Entrepreneurial Nutritionist
The Entrepreneurial Nutritionist

Author: Kathy King

Publisher: Lippincott Williams & Wilkins

Published: 2002-01-01

Total Pages: 442

ISBN-13: 9780963103345

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The Third Edition of this classic book is totally updated and expanded. Readers will learn how to start and grow a private practice or consulting business. New topics include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. New to this edition: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters and legal forms.

The E of Marketing
The E of Marketing

Author: Japie Swanepoel

Publisher: Juta and Company Ltd

Published: 2007-07

Total Pages: 212

ISBN-13: 9780702172267

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Do I need a website? Is Internet marketing successful? These are two of the questions many businesses are asking. The E of Marketing answers them by showing you how to make the most of your website for communication, information, marketing, sales and also internal management and administration. The text: explains how to optimise your site to make it search engine friendly, by reviewing keywords, search phrases and meta tags; discusses 'pay-per-click' advertising; presents the good and bad features of banner advertising; shows how to make the most of e-mail marketing; explains viral marketing and affiliate marketing. This text simplifies the process of e-marketing and gives readers tools that they can use immediately, without spending lots of money. The text is also supported by a companion website, which will be updated regularly to keep readers informed of the latest developments.

Poor Richard's Branding Yourself Online
Poor Richard's Branding Yourself Online

Author: Bob Baker

Publisher: Top Floor Publishing

Published: 2001

Total Pages: 0

ISBN-13: 9781930082144

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Explains how to use the Internet to quickly and inexpensively become an authority in any chosen field -- maintaining a personal Web site, distributing free articles, getting listed in directories and databases, publishing e-mail newsletters, and much more.

The Free Agent Marketing Guide
The Free Agent Marketing Guide

Author: Douglas Florzak

Publisher: Logical Directions, Inc.

Published: 2004

Total Pages: 192

ISBN-13: 9780967156507

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Presents a clear road map for starting and maintaining a successful consulting business. Whether you are already a consultant or thinking about becoming one, this guide has everything you need. This book shows you how to: - Create a business plan - Set your rate - Select the legal form of your business - Set up retirement funding - Choose appropriate insurance - Market on the Internet - Understand basic record keeping Also included is a recommended resource list and sample worksheets to help you start and maintain your consulting business. If you are an experienced professional at a crossroads in your career, this book can point you in the right direction.

The Scrapbooker's Guide to Business
The Scrapbooker's Guide to Business

Author: Kathy Steligo

Publisher: Kathy Steligo

Published: 2002

Total Pages: 170

ISBN-13: 9780966979923

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SEEMS LIKE EVERYONE WANTS TO START A SCRAPBOOK BUSINESS??but not everyone knows how to go about doing it. Do you need a license? What's it really like to run a retail store? Will your spouse make a good partner? How do you patent a product? Can you profit from teaching classes, coordinating events, or making scrapbooks for others? This lighthearted guide has ideas, information, encouragement, and resources for nine different part-time and full-time business opportunities.Whether you want to invest a few hours and a few dollars, or make a significant investment and full-time commitment, The Scrapbooker's Guide To Business shows you how to: ?set goals and plan for success?choose the right business for you?convert your fears into confidence?calculate start-up costs?assess the competition?find customers?manage inventory?get started with a business plan ?get a business license and reseller's permit?set prices for your custom work?and much, much more

How to Survive and Prosper as an Artist
How to Survive and Prosper as an Artist

Author: Caroll Michels

Publisher: Macmillan

Published: 2009-06-09

Total Pages: 402

ISBN-13: 1466818034

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The classic handbook for launching and sustaining a career that "explodes the romantic notion of the starving artist," (The New York Times) with a brand-new chapter on Internet art marketing Now in its sixth edition, How to Survive and Prosper as an Artist is the definitive guide to taking control of your career and making a good living in the art world. Drawing on nearly three decades of experience, Caroll Michels offers a wealth of insider's information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various artistic disciplines. She has also added a new section on digital printmaking and marketing in this emerging field. Most notably, this sixth edition contains an entirely new chapter: "Art Marketing on the Internet." Michels offers criteria for selecting an ideal Web designer for your online portfolio and for organizing your Web presence, and shares proven methods for attracting curators, dealers, and private clients to your site. She also addresses vital legal concerns in the age of e-commerce, including copyrighting and registering your art, and finally, the appendix of resources, consistently updated online at Michels's site the Artist Help Network, is fully revised.