Political Marketing in Retrospective and Prospective
Political Marketing in Retrospective and Prospective

Author: Christine B. Williams

Publisher: Routledge

Published: 2014-06-11

Total Pages: 147

ISBN-13: 1317981324

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Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing. This book was published as a special issue of the Journal of Political Marketing.

Political Marketing in the United States
Political Marketing in the United States

Author: Jennifer Lees-Marshment

Publisher: Routledge

Published: 2014-08-28

Total Pages: 331

ISBN-13: 1136212191

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Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Morality Policies in Europe
Morality Policies in Europe

Author: Christoph Knill

Publisher: Routledge

Published: 2017-07-05

Total Pages: 188

ISBN-13: 1351557947

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The regulation of issues like abortion, euthanasia, gun control, same-sex unions, pornography, prostitution, drugs, or gambling is commonly referred to a special class of so called morality policies. The distinctive feature of these policies is that politics are shaped by conflicts over first principle: When does life end? When does it begin? Is gambling, drug consumption or prostitution inherently malignant? The regulation of these value conflicts entails decisions about "right" or "wrong" and hence the "validation of a particular set of basic values". Yet there is still a remarkable lack of scholarly attention on morality policies, in particular with regard to general implications for the study of public policy. To stimulate further research in this area, this book focuses on different concepts and theories of morality policy change in European countries. It is based on a broad and comparative empirical perspective on different morality issues, including, for instance, the regulation of prostitution, abortion, euthanasia, gambling, drugs, as well as gun controls.This book was published as a special issue of the Journal of European Public Policy.

Communication in Political Campaigns
Communication in Political Campaigns

Author: William L. Benoit

Publisher: Peter Lang

Published: 2007

Total Pages: 308

ISBN-13: 9780820486048

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This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.

The Marketing Revolution in Politics
The Marketing Revolution in Politics

Author: Bruce I. Newman

Publisher: University of Toronto Press

Published: 2016-01-08

Total Pages: 218

ISBN-13: 1442669748

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In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today’s presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.

Political Marketing in Retrospective and Prospective
Political Marketing in Retrospective and Prospective

Author: Christine B. Williams

Publisher: Routledge

Published: 2014-06-11

Total Pages: 162

ISBN-13: 1317981316

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Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing. This book was published as a special issue of the Journal of Political Marketing.

Routledge International Handbook of Consumer Psychology
Routledge International Handbook of Consumer Psychology

Author: Cathrine V. Jansson-Boyd

Publisher: Routledge

Published: 2016-11-18

Total Pages: 739

ISBN-13: 1317539931

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This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

Political Marketing:
Political Marketing:

Author: Wojciech Cwalina

Publisher: Routledge

Published: 2015-01-28

Total Pages: 389

ISBN-13: 1317462580

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This is the first integrated theory-to-practice text on marketing's role in the political process. It

The SAGE Handbook of International Corporate and Public Affairs
The SAGE Handbook of International Corporate and Public Affairs

Author: Phil Harris

Publisher: SAGE

Published: 2016-12-06

Total Pages: 1011

ISBN-13: 1473959071

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This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.

Social Inclusion and Usability of ICT-enabled Services.
Social Inclusion and Usability of ICT-enabled Services.

Author: Jyoti Choudrie

Publisher: Routledge

Published: 2017-10-31

Total Pages: 326

ISBN-13: 1317387791

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Social Inclusion and Usability of Innovative ICT-enabled Services is a cutting-edge research book written for researchers, students, academics, technology experts, activists and policy makers. The book explores a wide range of issues concerning innovative ICT-enabled digital services, their usability and their consequent role in social inclusion, It includes the impacts of the use of ICT-enabled digital services on individuals, organisations, governments and society, and offers a theoretically informed and empirically rich account of the socio-technical, management and policy aspects of social inclusion and innovative ICT-enabled digital services. This publication offers insights from the perspectives of Information Systems, Media and Communications, Management and Social Policy, drawing on research from these disciplines to inform readers on diverse aspects of social inclusion and usability of innovative ICT-enabled digital services. The originality of this book lies in the combination of socio-technical, management and policy perspectives offered by the contributors, and integrated by the editors, as well as in the interdisciplinary and both theoretically framed and empirically rich features of the various chapters of the book. While providing a timely account of existing evidence and debates in the field of social inclusion and technology usability, this book will also offer some original insights into what practitioners, experts and researchers are to expect in the near future to be the emerging issues and agendas concerning the role of technology usability in social inclusion and the emerging forms and attributes of the latter. Through a collection of high quality, peer reviewed papers; Social Inclusion and Usability of Innovative ICT-enabled Services will enhance knowledge of social inclusion and usability of innovative ICT-enabled digital services and applications at a diverse level.