Political Advertising in the 2014 European Parliament Elections
Political Advertising in the 2014 European Parliament Elections

Author: Christina Holtz-Bacha

Publisher: Springer

Published: 2017-07-21

Total Pages: 245

ISBN-13: 1137569816

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This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With a detailed focus on the images and communication styles that characterised the 2014 European Parliament election campaign, this edited collection evaluates political advertising across the EU using empirical data to compare and contrast styles and approaches in different members. This work allows the authors to offer an important evaluation of the similarities and differences in the posters and broadcasts used to win public support in the 2014 campaign at the time of the great European recession and financial crisis, specifically looking at the place of posters and video commercials. This book will appeal to researchers and students of political communication, political science, history, European studies as well as candidates and campaign workers who want a more comprehensive understanding of the representation of Europe in political adverts at the 2014 elections.

The Eurosceptic 2014 European Parliament Elections
The Eurosceptic 2014 European Parliament Elections

Author: Julie Hassing Nielsen

Publisher: Springer

Published: 2016-12-08

Total Pages: 274

ISBN-13: 1137586966

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This edited collection explores the role of Euroscepticism in the European Parliament (EP) elections of 2014 both in particular EU Member States and across broader regions. It shows how the “second rate” features of elections with no clear agenda-setting role facilitated the astonishing success of Eurosceptic parties while the traditionally “second order” nature of purely legislative elections amplified this outcome, giving it a quite different character than the outcome of any previous EP elections, with potential in turn to affect outcomes of later national elections as well. The chapters draw on a number of different methodological approaches and focus on different perspectives regarding how Euroscepticism played a role in the election context, investigating public opinion, party strategies and media coverage; and assessing how these elections created links to national party politics with likely consequences for electoral success of Eurosceptic parties in future national elections and referendums. This book will be of particular interest to students and scholars in the fields of European politics, voting behavior Euroscepticism.

Members of the European Parliament Online
Members of the European Parliament Online

Author: Lucia Vesnic-Alujevic

Publisher: Wilfried Martens Centre for European Studies

Published: 2013-11-06

Total Pages: 42

ISBN-13: 2930632232

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Download PDF for free from: http://martenscentre.eu/publications/members-european-parliament-online-use-social-media-political-marketing The appearance of political marketing and campaigning on social media is a relatively new phenomenon, whose major advantages are seen in the rapid transportation of information through the Internet and the possibilities for large numbers of people to connect. This is especially significant for politics on the EU level, which embraces an electoral body of 375 million citizens. Despite the fact that not everyone uses the Internet in Europe, the percentage of those who do is considered to be high enough for its application in politics. In the context of the European Parliament and the constant fall in voter turnout, but also the growing use of Internet in the society, especially electoral campaigns, the goal of this paper is to examine the connection between European politics, Members of the European Parliament and the use of social media, and to give suggestions on how the use of social media in political marketing could be further advanced.

Campaigning on Facebook in the 2019 European Parliament Election
Campaigning on Facebook in the 2019 European Parliament Election

Author: Jörg Haßler

Publisher: Springer Nature

Published: 2021

Total Pages: 331

ISBN-13: 3030738515

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This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.

Election Posters Around the Globe
Election Posters Around the Globe

Author: Christina Holtz-Bacha

Publisher: Springer

Published: 2017-04-03

Total Pages: 397

ISBN-13: 3319324985

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This book examines the history and role of election posters as one of the most crucial forms of political communication, especially in electoral campaigns, in a number of countries around the globe. The contributing authors present comparative research on electoral posters from countries from all five continents, summarizing international similarities and national differences. The book also discusses theoretical aspects and different methodological approaches that are used for studying the design, content and reception of election posters as a means of political communication.

The 2019 European Electoral Campaign
The 2019 European Electoral Campaign

Author: Edoardo Novelli

Publisher: Palgrave Macmillan

Published: 2023-07-27

Total Pages: 0

ISBN-13: 9783030989958

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The 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world. Based on a research project funded by the European Parliament, and an archive of more than 11,000 campaign items, the book draws on results from a major content analysis covering every one of the 28 member states involved. The 2019 European Electoral Campaign delivers a unique comparative assessment on the state of political communication within a European Union convulsed by momentous change. This book will be of interest to scholars, researchers and students of political communication, media, political science, history, European (Union) studies as well as a wider readership including politicians, political strategists, and journalists.

Media and the Presidentialization of Parliamentary Elections
Media and the Presidentialization of Parliamentary Elections

Author: Anthony Mughan

Publisher: Springer

Published: 2000-10-10

Total Pages: 194

ISBN-13: 1403920125

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In theory, parliamentary elections are a contest between political parties whose leaders do not have a separate identity from their party in the public eye. This case study of Britain shows that this theory no longer holds; the dynamics of parliamentary elections have become more 'presidential' in the sense that the leaders of the major parties now figure more prominently on both media coverage of the campaign and in the party that voters choose at the polls. The implications for our understanding of parliamentary democracy are discussed.

Social Media Campaigning in Europe
Social Media Campaigning in Europe

Author: Darren G. Lilleker

Publisher: Routledge

Published: 2020-06-04

Total Pages: 160

ISBN-13: 0429589514

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Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.

Against the Referendum
Against the Referendum

Author: Jane T Stoddart

Publisher: Legare Street Press

Published: 2023-07-18

Total Pages: 0

ISBN-13: 9781019827734

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A passionate argument against the use of referenda as a tool of democratic decision-making, this book draws on historical examples to demonstrate the dangers of oversimplifying complex issues and risking the tyranny of the majority. With insights into contemporary political debates around the world, this is an important contribution to the ongoing discussion about the proper role of direct democracy in modern societies. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.