Podcast Academy: The Business Podcasting Book
Podcast Academy: The Business Podcasting Book

Author: Michael Geoghegan

Publisher: CRC Press

Published: 2012-07-26

Total Pages: 447

ISBN-13: 1136031944

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Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

Podcast Academy: The Business Podcasting Book
Podcast Academy: The Business Podcasting Book

Author: Michael Geoghegan

Publisher: Taylor & Francis

Published: 2012-07-26

Total Pages: 448

ISBN-13: 1136031936

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Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

Podcast Academy
Podcast Academy

Author: Michael Geoghegan

Publisher:

Published: 2012

Total Pages: 0

ISBN-13:

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Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

Podcast Video and Audio Guide: a How to Book for Production, Postproduction, and Distribution of Podcasts
Podcast Video and Audio Guide: a How to Book for Production, Postproduction, and Distribution of Podcasts

Author:

Publisher: Focal Press

Published: 2010-04-01

Total Pages: 500

ISBN-13: 9780240809663

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Corporate podcasting is changing the way organizations are communicating with their customers, prospects and the media. Podcasting is rapidly emerging as an essential tool for companies looking to communicate with their customers, and expand their brand awareness. This applies for companies that range in size from small businesses to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your company, the Podcast Video and Audio Guide will help you produce corporate-quality podcasts for your company's needs: internal communications, advertising, education and training and more. The Podcast Academy and their line up of experts bring you practical industry experience that you can take away and use immediately. The Podcast Video and Audio Guide gives you in-depth training on creating extremely high-quality podcasts. The authors show you how to purchase the right equipment, set up a stationary or mobile studio, prepare files and edit material for a variety of applications and audiences, and even incorporate the podcast with a companion Web site. They also share techniques from their shooting and recording experiences with large corporations and tell you how to get the same demaning quality in the podcasts you produce. * Podcast Academy, the leader in podcast training, brings you the leading experts' industry knowledge * Covers the technical side of podcasting: equipment, capturing video and audio, editing, ditributing and more * Case studies from corporate podcasting and a DVD with hands-on author training included

Profitable Podcasting
Profitable Podcasting

Author: Stephen Woessner

Publisher: AMACOM

Published: 2017-09-14

Total Pages: 273

ISBN-13: 0814438296

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Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.

Profit from Your Podcast
Profit from Your Podcast

Author: Dave Jackson

Publisher: Simon and Schuster

Published: 2020-09-29

Total Pages: 192

ISBN-13: 1621537730

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Methods and Advice for Making the Most of Your Podcast—Pricing, Sponsors, Crowdfunding, and More Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: How to Grow Your Audience How to Set Your Pricing Understanding Advertising Jargon How to Find Sponsors Best Strategies for Making Money as an Affiliate Master Strategies for Crowdfunding Harnessing the Power of Webinars and Events The Top Tools to Make Your Job Easy Built on the author’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all.

Podcast Authorized
Podcast Authorized

Author: Jenn Foster

Publisher: Elite Online Publishing

Published: 2020-07-31

Total Pages: 103

ISBN-13:

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Learn How to Build a High-Performance Podcast and Book That Can Yield Double-Digit Returns. Over 50% of the homes are podcast fans! Podcasts are poised to eclipse traditional radio in listenership, and podcasts are opening the door to individuals, businesses, and celebrities alike to have their own show with no barrier to entry. The smartest thing you can do as a business owner, expert and industry leader is to build a platform of raving fans. One of the best and easiest ways to attract new buyers, clients, and fans to you is through a podcast and a book. Watch your business grow as you create unique, expert content. With this expert advice, you'll learn: How to get your book written, edited, and designed painlessly How to use your podcast to write your book What to do after your book is published to get maximum results How to turn your book into a podcast How to create a book promotion super-team (if no one gets the book, what's the point...your super-team will get it into the right hands) How to 10x your referrals in 30-days using your book How to position your book to attract the right clients (this is critical and most authors miss the mark...they end up frustrated, with a book that collects dust) This book sprung for from a podcast interview with Steve Gordon, who we had never met before. Because of our podcast "Elite Expert Insider," we decided to do a webinar together which turned into this book. That's the power of a podcast. 85 percent of listeners will hear all, or at least most of, each episode of your podcast! If you are an entrepreneur or solopreneur, having a podcast and a book can give you opportunities and relationships your business never had before. This is a recipe for success when done right. Learn how podcasting and having a book can profit your business. Don't miss out on the opportunity to take your business to the next level! Expert podcast secrets from Steve Gordon, The Unstoppable CEO Podcast. Expert book publishing insights from #1 Bestselling Authors Jenn Foster & Melanie Johnson.

Podcast Solutions
Podcast Solutions

Author: Michael W. Geoghegan

Publisher: Apress

Published: 2006-11-07

Total Pages: 241

ISBN-13: 1430200545

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* Potentially huge market – podcasting is just starting to get really famous. Podcasters include Paris Hilton, Democrat John Edwards, and the BBC. Our book is written by two of the most famous podcasting pioneers. * Our book not only shows you how to make podcasts, but it also shows you how to start making money out of it, making the transition from amateur pastime to professional pursuit. * Our book includes an online component with all the software you could need to get started, plus sample podcasts to show you how it’s done.

Producing Video Podcasts
Producing Video Podcasts

Author: Richard Harrington

Publisher: CRC Press

Published: 2012-08-06

Total Pages: 249

ISBN-13: 1136059660

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Video production pros join the podcast bandwagon with this concise, tailored information on how to creatively adapt their skills to this unique new medium.

Start Your Own Podcast Business
Start Your Own Podcast Business

Author: The Staff of Entrepreneur Media

Publisher: Entrepreneur Press

Published: 2021-05-04

Total Pages:

ISBN-13: 9781642011128

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TALK YOUR WAY TO SUCCESS Whether you're a master storyteller, skilled interviewer, branding genius, or have become passionate about making podcasts, now is the time to go from hobby to full-time business owner. And with million of listeners ready to discover your unique offerings it only makes sense to join the wildly popular podcast community. Our experts have teamed up with successful podcasters to provide you with Start Your Own Podcast Business, an easy-to-understand, comprehensive blueprint that takes you through setting up, recording, branding, marketing, and managing your podcast business. You'll learn how to: * Create pod listings and marketing plans that attract the right listeners * Choose keywords and tags design to drive traffic to your podcast * Pick the best equipment and tools to help you produce a winning show *Define your brand with carefully crafted logos, show listings, and images * Reach more shoppers with targeted social media and advertising campaigns * Maximize the power of storytelling to enhance your brand and business * Decide when it's time to turn your part-time hobby into a full-time business venture Plus, gain worksheets, templates, resource lists and tips designed to go from passion to profits. If you're ready to share your passion for your pod with millions around the world, this guide is for you.