A business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It covers important business sectors, from InfoTech to health care to telecommunications. Profiles of more than 500 leading US middle market companies. Includes business glossary, a listing of business contacts, indexes and database on CD-ROM.
A business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies, public and private. The book includes a glossary, as well as profiles of more than 500 leading US middle market companies, containing executive contacts and company phone numbers.
A key reference tool for the banking and lending industry, including trends and market research. Provides industry analysis, statistical tables, an industry glossary, industry contacts, thorough indexes and in-depth profiles of over 300 leading companies in the industry. Includes CD-ROM.
Featuring the travel industry, this book offers an analysis of major trends; market research; statistics and historical tables; airlines; hotel operators; entertainment destinations such as resorts and theme parks; tour operators; the largest travel agencies; E-commerce firms; cruise lines; casino hotels; and car rental.
The only complete market research guide to the health care industry-for strategic planning, competitive intelligence, employment searches or financial research. Covers expenditures, patient populations, Medicare, Medicaid and managed care with trends, statistical tables and a glossary. Features profiles of 500 major health care industry firms.
Plunkett's Almanac of Middle Market Companies is designed to be a time-saving business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It will also be of great use to placement, recruiting and human resources professionals, as well as professionals working in economic development, lending and media. It covers competitive intelligence, market research and business analysis--everything you need to identify and develop strategies for middle market corporations. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package."Of help to business people and to business students and faculty?Should be purchased by larger public libraries and academic libraries supporting a program in business."American Reference Books Annual
The data and areas of interest covered are intentionally broad, ranging from the costs and effectiveness of the airline sector, to emerging technology, to an in-depth look at the major firms (which we call "THE TRAVEL 300") within the many industry sectors that make up the travel and tourism system.
Presents a business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. This work covers important business sectors, from InfoTech to health care to telecommunications. It includes profiles of more than 500 US middle market companies.
A business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies, public and private.
Plunkett's Almanac of Middle Market Companies is designed to be a time-saving business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It will also be of great use to placement, recruiting and human resources professionals, as well as professionals working in economic development, lending and media. It covers competitive intelligence, market research and business analysis--everything you need to identify and develop strategies for middle market corporations. Coverage includes all major business sectors, from InfoTech, to health care, to telecommunications and much more (We have intentionally omitted retail companies and banks). These profiles and details on over 500 middle market firms, both public and private, are pulled from our extensive company and industry databases. We also include a glossary and a listing of relevant industry associations. Next, we profile hundreds of leading middle market companies. Our company profiles include complete business descriptions and up to 27 executives by name and title. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
