Plan de marketing turístico 2001-2005
Author: Instituto Balear de Turismo
Publisher:
Published: 2002
Total Pages: 0
ISBN-13:
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Author: Instituto Balear de Turismo
Publisher:
Published: 2002
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKAuthor: Gorka Zamarreño Aramendia
Publisher: Editorial Elearning, S.L.
Published: 2019-11-21
Total Pages: 196
ISBN-13:
DOWNLOAD EBOOK• Comprender el proceso de marketing y conocer los distintos tipos de gestión. • Identificar las oportunidades y diseño de una estrategia de marketing. • Conocer sobre la distribución, comunicación y ventas del producto turístico. • Conocer el desarrollo del mix de marketing para turismo. • Conocer la diferencia de planificación entre el marketing y en marketing relacional.UD1.Turismo y marketing. Comprensión del proceso de marketing 1. Turismo y marketing. Comprensión del proceso de marketing 1.1. Definición 1.2. El “Marketing Mix” 1.3. Marketing y turismo 1.4. Tipos de gestión de marketing 1.5. Marketing y gestión de servicios turísticos UD2.Identificación de oportunidades y diseño de una estrategia de marketing 1. El entorno de marketing 2. Gestión de la información del marketing 3. La investigación comercial 4. Fuentes de información 5. Factores turísticos específicos en el desarrollo del marketing mix UD3.Desarrollo del mix de marketing para turismo producto precio 1. Introducción 2. Definición del producto turístico 2.1. El poder de la marca turística 2.2. Desarrollo de productos y turismo 2.3. Ciclo de vida del producto turístico 2.4. Evaluación comparativa (benchmarking) 3. El precio de los servicios turísticos 3.1. Factores para fijar los precios 3.2. Enfoques para la fijación de precios 3.3. Estrategias de precios 3.4. Sensibilidad de precios 3.5. Sistemas de Revenue Management 3.6. Estrategias de precios en el sector turístico 3.7. Gestión de descuentos 4. Posicionamiento de producto UD4.Distribución, comunicación y ventas del producto turístico 1. Introducción 2. El sector turístico y la distribución 2.1. Tipos de canales de distribución 2.2. Sistemas de distribución global (GDS) 2.3. Distribución desde las agencias de viaje 2.4. Touroperadores (mayoristas) 2.5. Internet 3. Comunicación y ventas 3.1. Desarrollando una comunicación eficaz 3.2. Canales de comunicación 3.3. Publicidad para el producto turístico 3.4. Presupuesto de ventas UD5.Planificación de marketing y marketing relacional 1. Táctica y estrategia 1.1. Importancia de la planificación 1.2. Plan de marketing turístico 2. Marketing relacional para el turismo 2.1. Relaciones con los clientes
Author: Federica Signorini
Publisher: Lulu.com
Published:
Total Pages: 259
ISBN-13: 1447541235
DOWNLOAD EBOOKAuthor: Carvalho, Luísa Cagica
Publisher: IGI Global
Published: 2018-10-26
Total Pages: 635
ISBN-13: 1522563083
DOWNLOAD EBOOKThe digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Author:
Publisher:
Published: 2003
Total Pages: 162
ISBN-13:
DOWNLOAD EBOOKAuthor: Gasc¢-Hernandez, Mila
Publisher: IGI Global
Published: 2009-02-28
Total Pages: 438
ISBN-13: 160566135X
DOWNLOAD EBOOKExamines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.
Author: Umberto Martini
Publisher: MDPI
Published: 2020-05-13
Total Pages: 260
ISBN-13: 3039288733
DOWNLOAD EBOOKThe aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Author: Philip Kotler
Publisher: PRENTICE HALL
Published: 2011
Total Pages: 797
ISBN-13: 9788483227404
DOWNLOAD EBOOKAuthor: Dheeraj Sharma
Publisher: Springer
Published: 2015-05-29
Total Pages: 160
ISBN-13: 3319186965
DOWNLOAD EBOOKThis volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.