Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Author: Carvalho, Luísa Cagica

Publisher: IGI Global

Published: 2018-10-26

Total Pages: 635

ISBN-13: 1522563083

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The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Marketing for Sustainable Tourism
Marketing for Sustainable Tourism

Author: Umberto Martini

Publisher: MDPI

Published: 2020-05-13

Total Pages: 260

ISBN-13: 3039288733

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The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.

Cultural Perspectives in a Global Marketplace
Cultural Perspectives in a Global Marketplace

Author: Dheeraj Sharma

Publisher: Springer

Published: 2015-05-29

Total Pages: 160

ISBN-13: 3319186965

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This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Going Beyond
Going Beyond

Author: Marie-Theres Albert

Publisher: Springer

Published: 2017-09-18

Total Pages: 368

ISBN-13: 3319571656

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This volume looks at sustainable protection and sustainable use of cultural and natural heritage, particularly in view of the current challenges of the 21st century. For more than 40 years the World Heritage Convention has regulated the protection of the cultural and natural heritage of humankind, particularly in that heritage shall be protected if it is threatened by modern development. The international community has also adopted sustainability and sustainable development, as objectives to facilitate the protection of cultural and natural heritage. Sustainable heritage protection and use must therefore be preserved in the face of the global challenges it faces and must be perceived in terms of societal, political and corresponding economic paradigms.

Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage
Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage

Author: Álvarez-García, José

Publisher: IGI Global

Published: 2018-08-31

Total Pages: 485

ISBN-13: 1522557318

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Religious studies and research have gained a lot of interest and attention from researchers, policy makers, and practitioners over the last few years, but the socio-economic impacts have not been explored. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical to analyze the extent of such impact and the ramifications that are associated with it. The Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage is a pivotal reference source that provides vital research on the social and economic factors in faith-based journeys. While highlighting topics such as tourist spending, spiritual tourism, and local development, this publication explores religious tourism in the middle age, as well as the methods of modern religious tourism. This book is ideally designed for business managers, cultural preservationists, academicians, business professionals, entrepreneurs, and upper-level students seeking current research on religious tourism and its socio-economic impacts.

Tourism, Recreation, and Sustainability
Tourism, Recreation, and Sustainability

Author: Stephen F. McCool

Publisher: CABI

Published: 2008

Total Pages: 306

ISBN-13: 1845934709

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This book is designed to illustrate many of the issues and approaches associated with sustainable tourism development, policy and research. Included are case studies of tourism development using both quantitative and qualitative methods, analytical frameworks for managing tourism and chapters addressing critical questions about the relationship between tourism and sustainability goals. As a whole, the book demonstrates the many dimensions and topics associated with attempts to address the complex issues associated with sustainability and tourism. Added in this second edition, are several new chapters that address emerging issues in management of tourism. Part I (Frameworks and Approaches) discusses the need for integration of social and environmental issues in tourism development. Part II (Tourism and Place) explicitly recognizes the importance of understanding the values and attributes of areas that become tourist destinations. Part III (Emerging Issues in Culture and Tourism) illustrates that we live in a dynamic world, that what was once acceptable is no longer, that our mental models of tourism development are in constant change and that researchers and policy makers must be alert to shifting public values and beliefs. This part includes material on local attitudes, poverty alleviation, indigenous people and tourism, and a discussion about culture and tourism. The book has 16 chapters and a subject index.