Resumen: Este proyecto contiene la informacion necesaria para la realizacion del plan estrategico de marketing de la empresa Stigma Club, partiendo del plan estrategico de la compañia se desarrolla la mision,vision, y organigrama de la empresa ademas se realiza el analisis de la situacion actual de la compañia a travez del cual se realiza un analisis del servicio, Promocion y precio Igualmente, se utilizan diferentes técnicas para analizar el portafolio de servicios y el ambiente interno y externo de la compañía, como la matriz Boston Consulting Group y la matriz Dofa. Finalmente se plantean estrategias en cuanto a Servicio, Promoción, y precio se plantean las estrategias, cronograma y presupuesto que servirían de brújula para el correcto funcionamiento del proyecto.
Resumen: Este trabajo contiene la investigación necesaria para la realización de un plan estratégico de marketing para la empresa 2611, partiendo de un análisis de la situación actual, a través de la cual se realiza un diagnóstico de su estructura organizacional, se identifican las oportunidades, fortalezas, amenazas y debilidades y se analiza la mezcla de marketing actual. Igualmente, se desarrollan diferentes métodos para analizar la competencia y segmentar el mercado para caracterizar el consumidor, permitiendo definir el mercado meta para el producto en estudio bolsos y carteras. Finalmente se plantean estrategias en cuanto a Producto, Precio, Plaza y Promoción, con sus respectivos costos, cronograma e indicadores de medición que orientaran a la organización al alcance de sus objetivos y al crecimiento y posicionamiento de la misma.
What does the music of Madagascar or Trinidad tell us about the islands themselves and their inhabitants? Is there something unique about island musics? How does island music differ from its mainland counterparts? Drawing on a range of diverse examples from around the globe, this book examines the culture of island music and offers insight into local identities. Case studies look at how music, tradition, popular culture and islander life are linked in modern maritime societies. The islands covered include Crete, Ibiza, Zanzibar, Trinidad, Cuba, Madagascar and Papua New Guinea. In revealing the current practice behind modern island musics, the book considers the role of world music, exotica, global tourism, novels and travel writing in constructing fanciful images of islanders and island life. Island Musics throws into question some of our most basic notions and assumptions about island societies. There are a number of problems common to all island societies that vary in significance depending on an islands size, demographics and its proximity to the mainland. Problems include remoteness and insularity, peripherality to centralized sites of decision-making, a limited range of natural resources, specialization of economics, small markets, a narrow skills base, poor infrastructure and environmental fragility. These issues are discussed in relation to the creation of music in the construction of an islander identity. Of particular interest is the way in which islanders discuss their music and how it articulates the idea of the other and diaspora. Finally, Island Musics considers the musical industry, music education and the preservation of musical cultural heritage.
Colonial Subjects is the first book to use a combination of world-system and postcolonial approaches to compare Puerto Rican migration with Caribbean migration to both the United States and Western Europe. Ramón Grosfoguel provides an alternative reading of the world-system approach to Puerto Rico's history, political economy, and urbanization processes. He offers a comprehensive and well-reasoned framework for understanding the position of Puerto Rico in the Caribbean, the position of Puerto Ricans in the United States, and the position of colonial migrants compared to noncolonial migrants in the world system.
This collection examines Cuban cultural production during the Special Period of the 1990s, following the collapse of the Soviet Bloc. Contributors address the cultural forms; and the associated ethics and practices of labour, leisure, and bureaucratic organization that arose in the transformation of the socialist cultural infrastructure.
The Panama Canal is a world-famous site central to the global economy, but the social, cultural, and political history of the country along this waterway is little known outside its borders. In Música Típica, author Sean Bellaviti sheds light on a key element of Panamanian culture, namely the story of cumbia or, as Panamanians frequently call it, "música típica," a form of music that enjoys unparalleled popularity throughout Panama. Through extensive archival and ethnographic research, Bellaviti reconstructs a twentieth-century social history that illuminates the crucial role music has played in the formation of national identities in Latin America. Focusing, in particular, on the relationship between cumbia and the rise of populist Panamanian nationalism in the context of U.S. imperialism, Bellaviti argues that this hybrid musical form, which forges links between the urban and rural as well as the modern and traditional, has been essential to the development of a sense of nationhood among Panamanians. With their approaches to musical fusion and their carefully curated performance identities, cumbia musicians have straddled some of the most pronounced schisms in Panamanian society.
In this groundbreaking study of American imperialism, leading legal scholars address the problem of the U.S. territories. Foreign in a Domestic Sense will redefine the boundaries of constitutional scholarship. More than four million U.S. citizens currently live in five “unincorporated” U.S. territories. The inhabitants of these vestiges of an American empire are denied full representation in Congress and cannot vote in presidential elections. Focusing on Puerto Rico, the largest and most populous of the territories, Foreign in a Domestic Sense sheds much-needed light on the United States’ unfinished colonial experiment and its legacy of racially rooted imperialism, while insisting on the centrality of these “marginal” regions in any serious treatment of American constitutional history. For one hundred years, Puerto Ricans have struggled to define their place in a nation that neither wants them nor wants to let them go. They are caught in a debate too politicized to yield meaningful answers. Meanwhile, doubts concerning the constitutionality of keeping colonies have languished on the margins of mainstream scholarship, overlooked by scholars outside the island and ignored by the nation at large. This book does more than simply fill a glaring omission in the study of race, cultural identity, and the Constitution; it also makes a crucial contribution to the study of American federalism, serves as a foundation for substantive debate on Puerto Rico’s status, and meets an urgent need for dialogue on territorial status between the mainlandd and the territories. Contributors. José Julián Álvarez González, Roberto Aponte Toro, Christina Duffy Burnett, José A. Cabranes, Sanford Levinson, Burke Marshall, Gerald L. Neuman, Angel R. Oquendo, Juan Perea, Efrén Rivera Ramos, Rogers M. Smith, E. Robert Statham Jr., Brook Thomas, Richard Thornburgh, Juan R. Torruella, José Trías Monge, Mark Tushnet, Mark Weiner
