Plain Talk about Public Relations
Author: Leonard L. Knott
Publisher:
Published: 1961
Total Pages: 88
ISBN-13:
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Author: Leonard L. Knott
Publisher:
Published: 1961
Total Pages: 88
ISBN-13:
DOWNLOAD EBOOKAuthor: Leonard Lewis Knott
Publisher:
Published: 1964
Total Pages: 80
ISBN-13:
DOWNLOAD EBOOKAuthor: Tom Kelleher
Publisher: SAGE Publications
Published: 2006-12-20
Total Pages: 185
ISBN-13: 145222255X
DOWNLOAD EBOOKRich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
Author: Ian Taylor
Publisher: Author's Choice Publishing
Published: 2004
Total Pages: 218
ISBN-13: 9780973447200
DOWNLOAD EBOOKReaders will learn to develop a reputation for plain-talking, public-spirited professionalism every time they speak to the media after following this guide.
Author: Tom Kelleher
Publisher: SAGE Publications, Incorporated
Published: 2006-12-20
Total Pages: 184
ISBN-13: 9781412914178
DOWNLOAD EBOOKRich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
Author: William Wray Carney
Publisher: University of Alberta
Published: 2022-09-01
Total Pages: 537
ISBN-13: 1772126519
DOWNLOAD EBOOKExperts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Author: Eric Yaverbaum
Publisher: John Wiley & Sons
Published: 2011-03-03
Total Pages: 391
ISBN-13: 111805279X
DOWNLOAD EBOOKProven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Author: John Foster
Publisher: Kogan Page Publishers
Published: 2005
Total Pages: 276
ISBN-13: 9780749443818
DOWNLOAD EBOOK'John Foster's book is a 'How To' guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject.'Writing MagazineEffective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.This third edition includes five new chapters covering editing skills, the importance of written tone of voice, what makes a good annual report, the legal issues facing writers and the use of Americanisms. Standard proof correction marks are included together with a glossary of terms.This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Author:
Publisher:
Published: 1981
Total Pages: 2
ISBN-13:
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