Marketing Tourism Places (RLE Tourism)
Marketing Tourism Places (RLE Tourism)

Author: Gregory Ashworth

Publisher: Routledge

Published: 2013-04-02

Total Pages: 314

ISBN-13: 1135077223

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Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

Place and Tourism Promotion
Place and Tourism Promotion

Author: Edmund Christopher Matotay

Publisher: Cambridge Scholars Publishing

Published: 2010-04-16

Total Pages: 155

ISBN-13: 1443822043

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Cities around the world adopt place promotion and marketing activities as one of their development strategies. They do this through engaging in selling their images through the use of sceneries like national parks, museums, historic monuments and flag institutions such as hotels and conference facilities. These sceneries and flag institutions act as symbols to profile and market these cities to the world for different socio-economic purposes. The present book exposes some findings derived from two major study objectives done in Tanzania. One of the the objectives was to find out different place promotion strategies in Arusha, and the other was to set out to find the impact of the place promotion strategies on tourism. Reasons for place promotion and the targets of the strategies are also widely covered in the book. In its specialized chapters, the book reveals that there are three major elements of place promotion in use in the northern Tanzanian tourist city of Arusha. These are national parks and game reserves located in Arusha like Arusha National Park, Manyara National Park, Serengeti National Park and Ngorongoro Conservation Area. The city of Arusha also uses flag institutions in and around Arusha like The Arusha International Conference Centre (AICC), Arusha Natural Museum, The Arusha Declaration Museum, The Cultural Villages of El-Kiding’a and best Hotels to profile itself to the world. Gratifyingly, the book exposes that the main reasons for these strategies are to boost tourism in the city and that most of the targets of these strategies are international tourists. Through the good use of the strategies, and the city revenues turnover, the region itself has been enormously popular and the number of visits to the attractive sceneries and flag institutions has been growing steadily over the years.

Tourism Promotion and Power
Tourism Promotion and Power

Author: Nigel Morgan

Publisher: John Wiley & Sons

Published: 1998

Total Pages: 280

ISBN-13:

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Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

Tourism Marketing for Cities and Towns
Tourism Marketing for Cities and Towns

Author: Bonita Kolb

Publisher: Routledge

Published: 2006-08-14

Total Pages: 328

ISBN-13: 1136352996

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Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

Tourism Marketing for Cities and Towns
Tourism Marketing for Cities and Towns

Author: Bonita Kolb

Publisher: Routledge

Published: 2017-02-10

Total Pages: 265

ISBN-13: 1134858159

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Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.

Managing and Marketing Tourist Destinations
Managing and Marketing Tourist Destinations

Author: Metin Kozak

Publisher: Routledge

Published: 2010-11

Total Pages: 263

ISBN-13: 1136904751

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Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

Tourism and Hospitality Marketing
Tourism and Hospitality Marketing

Author: Simon Hudson

Publisher: SAGE

Published: 2009-05-12

Total Pages: 490

ISBN-13: 1849204888

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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Marketing Tourist Destinations in Emerging Economies
Marketing Tourist Destinations in Emerging Economies

Author: Ishmael Mensah

Publisher: Springer Nature

Published: 2021-11-27

Total Pages: 315

ISBN-13: 3030837114

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While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.

Audiovisual Tourism Promotion
Audiovisual Tourism Promotion

Author: Diego Bonelli

Publisher: Springer Nature

Published: 2022-01-03

Total Pages: 274

ISBN-13: 9811664102

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This book deploys the concept of ‘audiovisual tourism promotion’ to account for the promotional functions performed by a vast array of diverse media texts including tourism films, feature films, digital videos conceived for online circulation, video games and TV commercials. From this point of view, this volume fills a major gap in the literature by providing the first comprehensive critical overview of audiovisual tourism promotion as a distinct media field. In this book, the study of audiovisual tourism promotion is characterised by an interdisciplinary approach which combines film studies, media studies, human geography, sociology, tourism studies, history, postcolonial and gender studies. This book will appeal to a wide range of students and scholars from different disciplines.

Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications
Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2014-10-31

Total Pages: 1655

ISBN-13: 1466665440

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Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.