"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Praise for Mind Gym "Believing in yourself is paramount to success for any athlete. Gary's lessons and David's writing provide examples of the importance of the mental game." --Ben Crenshaw, two-time Masters champion and former Ryder Cup captain "Mind Gym hits a home run. If you want to build mental muscle for the major leagues, read this book." --Ken Griffey Jr., Major League Baseball MVP "I read Mind Gym on my way to the Sydney Olympics and really got a lot out of it. Gary has important lessons to teach, and you'll find the exercises fun and beneficial." --Jason Kidd, NBA All-Star and Olympic gold-medal winner In Mind Gym, noted sports psychology consultant Gary Mack explains how your mind influences your performance on the field or on the court as much as your physical skill does, if not more so. Through forty accessible lessons and inspirational anecdotes from prominent athletes--many of whom he has worked with--you will learn the same techniques and exercises Mack uses to help elite athletes build mental "muscle." Mind Gym will give you the "head edge" over the competition.
The Air Force Special Operations Command (AFSOC) special tactics community is a small, tight-knit brotherhood of proficient and committed warriors, consisting of special tactics officers and combat controllers, combat rescue officers and pararescuemen, and officer and enlisted special operations weathermen. These warriors have consistently proven themselves to be an invaluable force multiplier throughout history in conflicts around the world. This is their story.--Provided by publisher.
Cuisine and Culture presents a multicultural and multiethnic approach that draws connections between major historical events and how and why these events affected and defined the culinary traditions of different societies. Witty and engaging, Civitello shows how history has shaped our diet--and how food has affected history. Prehistoric societies are explored all the way to present day issues such as genetically modified foods and the rise of celebrity chefs. Civitello's humorous tone and deep knowledge are the perfect antidote to the usual scholarly and academic treatment of this universally important subject.
Inside the most controversial issue in sports Traumatic brain injury in football is not incidental, but an inevitable and central aspect of the sport. Starting in high school, through college, and into the NFL, young players face repeated head trauma, and those sustained injuries create lifelong cognitive and functional difficulties. Muchnick's Concussion Inc. blog exposed the decades-long cover-up of scientific research into sports concussions and the ongoing denial to radically reform football in North America. This compilation from Muchnick's no-holds-barred investigative website reveals the complete head injury story as it developed, from the doctor who played fast and loose with the facts about the efficacy of the state-mandated concussion management system for high school football players, to highly touted solutions that are more self-serving cottage industry than of any genuine benefit. Known for extensive reporting on the tragic story of the Chris Benoit murder-suicide, Muchnick turns his investigative analysis to traumatic brain injury and probes deep into the corporate, government, and media corruption that has enabled the $10-billion-a-year National Football League to trigger a public health crisis.
In 1967, when Jerry Kramer was a thirty-one-year-old Green Bay Packers offensive lineman, in his tenth year with the team, he decided to keep a diary of the season. “Perhaps, by setting down my daily thoughts and observations,” he wrote, “I’ll be able to understand precisely what it is that draws me back to professional football.” Working with the renowned journalist Dick Schaap, Kramer recorded his day-to-day experiences as a player with perception, honesty, humor, and startling sensitivity. Little did Kramer know that the 1967 season would be one of the most remarkable in the history of pro football, culminating with the legendary championship game against Dallas now known as the “Ice Bowl,” in which Kramer would play a central role. Nor could he have anticipated that his diary would evolve into a book titled Instant Replay, first published in 1968, that would become a multimillion-copy bestseller and be celebrated by reviewers everywhere, including the Washington Post’s Jonathan Yardley, who calls it “to this day, the best inside account of pro football, indeed the best book ever written about that sport and that league.” This groundbreaking look inside the world of professional football is one of the first books ever to take readers into the locker room and reveal the inner workings of a professional sports franchise. From training camp, through the historic Ice Bowl, then into the locker room of Super Bowl II, Kramer provides a captivating player’s perspective on pro football when the game was all blood, grit, and tears. He also offers a rare and insightful view of the team’s storied leader, Coach Vince Lombardi. Bringing the book back into print for the first time in more than a decade, this new edition of Instant Replay retains the classic look of the original and includes a foreword by Jonathan Yardley and additional rarely seen photos from the celebrated “Lombardi era.” As vivid and engaging as it was when it was first published, Instant Replay is an irreplaceable reminder of the glory days of pro football.
With more than 60 million athletes involved in sports in America, it is estimated that one coach will impact more people in one year than the average person does in a lifetime. Today's coach could be one of the greatest authoritative figures in the life of today's adolescent. So the question isn't whether coaches leave a legacy, but rather, what will that legacy be? Current trending research shows that only 15% of coaches are intentional about coaching beyond the skills and strategies of the game (1st Dimension). A 3-Dimensional Coach understands and harnesses the power of the coaching platform to coach the mind (2nd Dimension) and transform the heart (3rd Dimension). They can be the catalysts for internal transformation that guides both the coach and the athlete on a spiritual journey to finding purpose in our performance-based culture. Now that's a legacy! In 3D Coach, National Coaches Training Director Jeff Duke shares his own journey through the three dimensions of coaching and how it has impacted his life and those around him. He also shares the personal stories of coaches from all levels who have implemented the 3D concept into their own programs and who have pointed to Jesus Christ, the Master Coach, as the ultimate example of how to lead athletes to true significance.
Embarking on a baseball season marked by his parents' divorce, Alex is confronted by unexpected rival Matt, a disgraced athlete who has been given another chance after taking performance-enhancing drugs and who wants to steal the affections of Alex's