Strategic Planning for Public Relations
Strategic Planning for Public Relations

Author: Ronald D. Smith

Publisher: Routledge

Published: 2020-11-11

Total Pages: 659

ISBN-13: 1000201368

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The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.

Introduction to NFL Analytics with R
Introduction to NFL Analytics with R

Author: Bradley J. Congelio

Publisher: CRC Press

Published: 2023-12-19

Total Pages: 383

ISBN-13: 1003813267

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It has become difficult to ignore the analytics movement within the NFL. An increasing number of coaches openly integrate advanced numbers into their game plans, and commentators, throughout broadcasts, regularly use terms such as air yards, CPOE, and EPA on a casual basis. This rapid growth, combined with an increasing accessibility to NFL data, has helped create a burgeoning amateur analytics movement, highlighted by the NFL’s annual Big Data Bowl. Because learning a coding language can be a difficult enough endeavor, Introduction to NFL Analytics with R is purposefully written in a more informal format than readers of similar books may be accustomed to, opting to provide step-by-step instructions in a structured, jargon-free manner. Key Coverage: Installing R, RStudio, and necessary packages Working and becoming fluent in the tidyverse Finding meaning in NFL data with examples from all the functions in the nflverse family of packages Using NFL data to create eye-catching data visualizations Building statistical models starting with simple regressions and progressing to advanced machine learning models using tidymodels and eXtreme Gradient Boosting The book is written for novices of R programming all the way to more experienced coders, as well as audiences with differing expected outcomes. Professors can use Introduction to NFL Analytics with R to provide data science lessons through the lens of the NFL, while students can use it as an educational tool to create robust visualizations and machine learning models for assignments. Journalists, bloggers, and arm-chair quarterbacks alike will find the book helpful to underpin their arguments by providing hard data and visualizations to back up their claims.

Payton and Brees
Payton and Brees

Author: Jeff Duncan

Publisher: Triumph Books

Published: 2020-10-13

Total Pages: 268

ISBN-13: 1641254998

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"Perfect for football fans of all stripes, this dual-focus portrait celebrates the winning power of strong bonds between coach and player." —Publishers Weekly A rare, behind the scenes? look at the New Orleans Saints over more than 14 seasons In 2006, Sean Payton arrived in New Orleans as a relatively unknown first time NFL head coach. His task was daunting: resurrect a Saints team that had just finished 3–13 and had won only one playoff game in the previous four decades. Meanwhile, the city was undergoing its own staggering rebuild following the devastation of Hurricane Katrina five months earlier. Payton knew that to turn around the Saints' fortunes, he needed to turn around their dreadful quarterback legacy. The Saints targeted a San Diego Chargers castoff they hoped would become the new face of their franchise: Drew Brees. Every team in the NFL had passed on Brees at least once because of his surgically repaired right shoulder or his lack of prototypical size. But for the Saints, Brees was worth the risk. Together, these two underdogs rolled up their sleeves and got to work, helping rebuild the city as they transformed the franchise from laughingstock to Super Bowl Champions. What they have done since, including building the most productive offense the NFL has ever seen and setting multiple passing and scoring records, has only deepened their legacy in New Orleans and throughout the league. Based on more than 14 years of firsthand reporting and dozens of interviews with players, coaches, and executives,?Payton and Brees is the definitive account of how Sean Payton and Drew Brees transformed a team, a city, and the game of football.

Life Is Magic
Life Is Magic

Author: Jon Dorenbos

Publisher: Avid Reader Press / Simon & Schuster

Published: 2020-11-03

Total Pages: 240

ISBN-13: 1982101253

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“Jon Dorenbos is a magical person. Life Is Magic shows how we can all choose happiness in the face of overwhelming odds.” —Ellen DeGeneres An extraordinary and empowering story of resilience, forgiveness, and living a life of purpose in the face of unfathomable obstacles. You may know him as an NFL All-Pro or as a world-class magician who made the finals of America’s Got Talent, but Jon Dorenbos says that what he does is not who he is. He is someone who coached himself, at the most tender of ages, to turn tragedy to triumph. One morning in August 1992, when Jon was twelve years old and living a seemingly idyllic childhood in suburban Seattle, he woke up for baseball camp. His dad waved goodbye. Later that day, Jon heard the news: his father had murdered his mother in the family’s three-car garage. In an instant, his life had shattered. He’d essentially been orphaned. Thrust into foster care while his father stood trial for murder, Jon struggled. Left to himself, he discovered an unlikely escape performing magic tricks. If you found a way to alter your reality, after your dad—your hero—killed your mom, wouldn’t you cling to it too? Then came football, which provided a release for all of his pent-up anger. Together, magic and football saved him, leading to fourteen NFL seasons on the gridiron and raucous sleight of hand performances to packed houses across the globe. In 2017, he was diagnosed with a life-threatening heart condition leaving him with a choice. To either break down or—as he’d by now long taught himself—bounce back. “Life Is Magic shows how we can all choose happiness in the face of overwhelming odds” (Ellen DeGeneres) and provides a roadmap for overcoming even the darkest of times. Jon’s story is poignant and powerful, told by a charismatic and optimistic man who has overcome life-or-death challenges with grace, persistence, a childlike sense of wonder…and jaw-dropping card tricks.

Advanced Health Technology
Advanced Health Technology

Author: Sherri Douville

Publisher: CRC Press

Published: 2023-03-10

Total Pages: 331

ISBN-13: 1000828549

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"Everything worth winning in life boils down to teamwork and leadership. In my positions as a businessman, athlete, community leader, and University trustee, there are tremendous parallels between all of these endeavors that mirror an extreme team sport such as medical technology. Understanding the game, defining the game, playing your position at your highest performance, and helping others play their best game. Advanced Health Technology represents an incredible opportunity to level up the game of healthcare and highlights the multiple disciplines – or positions to be mastered – while laying out winning plays to make that next level happen." Ronnie Lott, Managing Member, Lott Investments; Member, Pro Football Hall of Fame, and Trustee, Santa Clara University Healthcare stakeholders are paralyzed from making progress as risks explode in volume and complexity. This book will help readers understand how to manage and transcend risks to drive the quadruple aim of improved patient experiences, better patient and business outcomes, improved clinician experience, and lower healthcare costs, and also help readers learn from working successful examples across projects, programs, and careers to get ahead of these multidisciplinary healthcare risks.

A Bird's-Eye View
A Bird's-Eye View

Author: Leo Carlin

Publisher: Triumph Books

Published: 2020-09-22

Total Pages: 205

ISBN-13: 1641255056

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Day in, day out, Leo Carlin was a constant presence with the Philadelphia Eagles for over five decades. The longtime ticket director and front office mainstay has dedicated most of his life to creating memorable experiences for Eagles fans. He's played countless roles and has countless stories to tell as a result. A Bird's-Eye View is a fascinating, frank, in-the-room look at nearly 60 years of Eagles' history, spanning five different ownerships, 14 head coaches, so many stars, and, of course, a Super Bowl. From getting his start as a part-timer in 1960—when professional football in Philadelphia ranked a distant third in popularity to baseball and college football—to riding down Broad Street with his fellow Eagles hall of famers in the championship parade, Carlin opens up about the highlights, lowlights, and neverending hijinks that come with the territory.

The Eagles Encyclopedia
The Eagles Encyclopedia

Author: Ray Didinger

Publisher: Temple University Press

Published: 2005

Total Pages: 350

ISBN-13: 9781592134540

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The first comprehensive history of the Philadelphia Eagles.